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Career Outlook for those with a Degree in International Marketing

Career News January 29, 2016

Generally, a degree program in international marketing covers areas such as finance, international trade and business studies. In this article however, we shall only look at the education details and important career details such as the job outlook and the career’s projected growth rate in the next few years.

Important Details for those with an International Marketing Degree

A degree program in international marketing helps students understand global business ideas and how to work in an increasingly dynamic business world. The program is mainly offered at an undergraduate or Master’s degree level, although some universities do offer doctorate degree programs related to the profession. The course units revolve around organizational behavior, finance management, international trade issues, work ethics and important intercultural business communications skills. Studies may also focus on the main challenges that affect international business trade.

Career Marketing Manager Market Research Analyst Public Relations Analyst
Education details Bachelor’s degree Bachelor’s or Master’s degree Bachelor’s degree
Estimate job growth rate 13% 32% 12%
Average salary in 2014 $127,130 $61,290 $55,680

Career Options for Individuals with an International Marketing Degree

First, a degree program in international marketing opens doors to work either locally or at an international level. Therefore, as long as you fully qualify to be an international marketer, you can get a job in any organization that deals with international markets. To be specific, some of the professions that you can join after graduation are marketing management, market research or public relations.

Marketing Managers

They implement new or existing marketing ideas in the fields of advertising, sales promotions, product development and market research. Market managers with a background in international marketing take charge of promoting locally manufactured goods in international markets, or help in promoting services availed locally in foreign countries. The U.S. Bureau of Labor Statistics estimates that an average marketing manager earned an annual figure of $137,400 in 2014 while their career is likely to grow at a rate of 13% up to 2022.

Market Research Analysts

Market research analysts gather and collect data about a business’ competitors by use of extensive surveys, monitoring market trades and analyzing sales statistics. In addition, they help in the formulation and development of marketing or advertising strategies for business organizations and corporations. The average annual salary for a market analyst as per the BLS estimates was $68,700 in 2014. Also, there is good news for someone who wish to join the profession between now and 2022, as the career is projected to grow at a rate of 32% during that period. The high growth rate is attributed to a rise in demand for people who know a lot about global market issues; thus, helping companies reach larger global markets.

Public Relations Specialists

A PR specialist acts as the public image for a business organization. He or she applies his or her knowledge in good business communication, persuasion skills and image creation to make sure that the public’s perception of the company is ever positive. They also ensure that there is a good relationship between employees, consumers and the shareholders of the company itself. The BLS estimates that this career will grow at a rate of 12% within the next few years while the average salary for PR specialist was $64,050 per annum, in 2014.

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