Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Career Outlook for those with a Degree in International Marketing

Career News January 29, 2016

Generally, a degree program in international marketing covers areas such as finance, international trade and business studies. In this article however, we shall only look at the education details and important career details such as the job outlook and the career’s projected growth rate in the next few years.

Important Details for those with an International Marketing Degree

A degree program in international marketing helps students understand global business ideas and how to work in an increasingly dynamic business world. The program is mainly offered at an undergraduate or Master’s degree level, although some universities do offer doctorate degree programs related to the profession. The course units revolve around organizational behavior, finance management, international trade issues, work ethics and important intercultural business communications skills. Studies may also focus on the main challenges that affect international business trade.

Career Marketing Manager Market Research Analyst Public Relations Analyst
Education details Bachelor’s degree Bachelor’s or Master’s degree Bachelor’s degree
Estimate job growth rate 13% 32% 12%
Average salary in 2014 $127,130 $61,290 $55,680

Career Options for Individuals with an International Marketing Degree

First, a degree program in international marketing opens doors to work either locally or at an international level. Therefore, as long as you fully qualify to be an international marketer, you can get a job in any organization that deals with international markets. To be specific, some of the professions that you can join after graduation are marketing management, market research or public relations.

Marketing Managers

They implement new or existing marketing ideas in the fields of advertising, sales promotions, product development and market research. Market managers with a background in international marketing take charge of promoting locally manufactured goods in international markets, or help in promoting services availed locally in foreign countries. The U.S. Bureau of Labor Statistics estimates that an average marketing manager earned an annual figure of $137,400 in 2014 while their career is likely to grow at a rate of 13% up to 2022.

Market Research Analysts

Market research analysts gather and collect data about a business’ competitors by use of extensive surveys, monitoring market trades and analyzing sales statistics. In addition, they help in the formulation and development of marketing or advertising strategies for business organizations and corporations. The average annual salary for a market analyst as per the BLS estimates was $68,700 in 2014. Also, there is good news for someone who wish to join the profession between now and 2022, as the career is projected to grow at a rate of 32% during that period. The high growth rate is attributed to a rise in demand for people who know a lot about global market issues; thus, helping companies reach larger global markets.

Public Relations Specialists

A PR specialist acts as the public image for a business organization. He or she applies his or her knowledge in good business communication, persuasion skills and image creation to make sure that the public’s perception of the company is ever positive. They also ensure that there is a good relationship between employees, consumers and the shareholders of the company itself. The BLS estimates that this career will grow at a rate of 12% within the next few years while the average salary for PR specialist was $64,050 per annum, in 2014.

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Do you have entrepreneurial visions to advance your career in the business world? Learn about the options available at GCU.
  • Earn a competitive bachelor's or master's degree in the areas of business administration, business analytics, accounting, marketing and more.
  • Many of our business degrees have attained elite accreditation from the Accreditation Council for Business Schools & Programs (ACBSP).
  • GCU nurtures the startup spirit, propelling your entrepreneurial visions on a powerful platform with opportunities to help you thrive.
  • Pursue a next-generation education with an online program or join Grand Canyon University's vibrant and growing campus community in beautiful Phoenix, Arizona.
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Online bachelor's programs include BBA, Criminal Justice, IT, Healthcare Management, Pscyhology & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
  • We're now Non-Profit.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
  • Online Courses
  • Find Online Schools. 100% Online Accredited Courses
  • Get Matched to Programs In A Few Clicks!
  • Earn an Affordable Degree from Home at your own pace
  • Get College info today. Its Free and Easy!
  • Online Courses

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Ready to earn your business degree? If you identify with at least one of the statements below, GCU could be a good fit for you!
  • I have worked in the business field for a number of years and want to further my education in order to qualify for promotions, leadership positions, and salary increases.
  • I am graduating from high school and am interested in pursuing a career in a business field, but I first need the skills experience.
  • I am interested in a Bachelor's, Master's or Doctoral degree in my specialized business area of focus.
  • I want flexible course offerings, such as the option of 100% online, evening or campus classes.
  • I need a university that provides quality educational offerings through academic excellence and real-world relevance. Does this sound like you? Apply today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
  • Online Courses
3 Program(s) Found
  • Earn your Bachelor of Business Administration (BBA) 100% online
  • Learn business and leadership skills through case studies and intensive projects, culminating in a capstone course
  • Program designed to teach students key concepts in accounting, financial services, and marketing
  • South University brings over 115 years of achievement and tradition to a supportive, online classroom
  • We're now Non-Profit.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
  • Find Online Schools. 100% Online Accredited Courses
  • Get Matched to Programs In A Few Clicks!
  • Earn an Affordable Degree from Home at your own pace
  • Get College info today. Its Free and Easy!
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!