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Potential Paths of Marketing Bachelor’s Degree Program Graduates

Higher Education Articles May 15, 2014

The bachelor’s degree program in marketing will allow graduates to become market research analysts, sales managers, or promotions, marketing, and advertising managers. These positions feature daily opportunities to utilize one’s business skills and creativity.

Job Options for Graduates of Bachelor’s Degrees in Marketing

Students enrolled in bachelor’s degree programs in marketing, such as the Bachelor of Business Administration (B.B.A.) in Marketing program or the Bachelor of Science (B.S.) in Marketing program, can seek entry-level careers that call for both business knowledge and creativity. Training in related areas is generally offered in these programs; these include consumer behavior, marketing principles, financial accounting, and business law and ethics. The opportunity to study public speaking and learn a second language may also be afforded to students enrolled in the program.

Marketing graduates enjoy a choice of pursuing various careers; for example, sales manager or marketing and market research analyst positions may be available to individuals who possess strong quantitative backgrounds.

Graduates who want to enroll in advanced programs, such as the Master of Business Administration (M.B.A.) in marketing program, seek career advancement, or want to pursue additional business opportunities will benefit from earning a bachelor’s degree.

Promotions, Marketing, and Advertising Managers

Strategies for selling the organization’s products or services are usually designed by advertising and promotions managers. Analysis of the demand is performed by marketing managers, in addition to that of pricing structures, potential markets, and competition for services and products. The overseeing of product development and analysis of trends in their industry of choice may also be performed by them.

Generally, the ‘big picture’ marketing strategy is the domain of marketing managers who oversee the work of lower-level marketing professionals. A bachelor’s degree in marketing or a related field is usually held by marketing, promotions, and advertising managers, who also need to have requisite work experience.

Career Choices

A job growth rate of 13% has been predicted for advertising and promotions managers over the 2010-2020 decade (BLS); a corresponding job growth rate of 14% has been predicted for marketing managers during the same time. In May 2011, marketing managers took home an average annual wage of more than $115,000. During the same time, advertising and promotions managers earned an average annual wage of approximately $88,000.

Market Research Analyst

The gathering of data and analysis of need for a service or product in a particular industry or geographical location is performed by market research analysts. Their duties include designing and conducting surveys, gathering information about possible competitors, analyzing the way competitors market similar services or products, and compiling pricing information.

As strong computer and math skills are needed by market research analysts, a bachelor’s degree in marketing will prove beneficial for those who seek this type of business if they complete coursework in these areas or have relevant work experience.

Career Choices

A job growth rate of 41% has been predicted for market research analysts over the 2010-2020 decade (BLS). In May 2011, market research analysts and marketing specialists took home an average annual wage of around $60,000. The motor vehicle manufacturing industry paid the highest wages among all employers of these professionals.

Sales Manager

Sales managers usually set goals and train for a sales representative team. They also might deal with concerned customers, prepare budgets, and analyze sales and inventory data. Most sales managers have a bachelor’s degree with some marketing coursework, but considerable sales experience alone can be enough for some sales manager positions. Before being promoted, aspiring sales managers typically need to get some field experience in sales.

Career Choices

A job growth rate of 12% has been predicted for sales managers over the 2010-2020 decade (BLS). In May 2011, these professionals took home an average annual wage of around $102,000. The securities and commodities industry paid the highest wages among all employers of these professionals.

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Sponsored

Showing schools in your area

5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
  • Online Courses
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Averett University is a top-ranked, fully-accredited institution that offers students over 30 undergraduate majors, minors and special programs, and 5 master's programs.
  • Accelerated programs designed for convenience: choose from weekly evening courses at one of Averett's Virginia locations or study online and on your own time.
  • Averett University was named one of Virginia’s top colleges for return on investment, and their average scholarship package lowers the cost of attendance further by almost 40%.
  • Averett offers students learning experiences that mirror real-life situations. This means you can put today's lesson to the test during tomorrow’s workday.
  • Averett University's 12:1 student-professor ratio makes your education a collaborative endeavor based on close relationships between students and faculty.
  • Online Courses
1 Program(s) Found
  • Hallmark University has a modern approach to business education. Our students are "hired" on day one to a mock company and live out their education as if on the job.
  • Students also gain valuable work experience having gone through real case studies from Fortune 100 companies.
  • By utilizing compressed, objective-driven courses, you can complete your education in nearly half the time of a similar program at a traditional college or university.
  • Each of our courses are designed to include scenario-based activities. You get to practice what you learn so you're ready for the challenges you will face when you graduate.
  • Our graduates enter the workforce with experience employers desire in addition to a credible degree.
  • Don't settle for learning in large lecture halls. Get the attention needed to succeed.
  • Online Courses

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