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Associate of Applied Science: Business Administration (Marketing)

Majors Overview April 25, 2013

An Associate in Applied Science (AAS) degree in Business Administration will teach students how to manage, operate, and plan businesses. Some colleges and universities offer areas of concentration in marketing, which teach merchandising strategies that promote goods and services. Generally, degree programs without a marketing focus include marketing fundamentals in their curricula.

AAS in Business Administration with a Marketing Concentration

Graduates who have earned their Associate in Applied Science degree in Business Administration will qualify for entry-level careers in different marketing and business positions. Alternatively, these degree programs prepare individuals for advanced study at the bachelor degree level. Students develop technical, communication, problem solving, and business analysis skills. Students are taught about pricing theories, consumer behavior, sales, and promotion through associate degree programs that emphasize on marketing. Universities and community colleges offer these two-year Associate of Applied Science degree programs and generally require a general educational development (GED) certificate or a high school diploma.

Program Coursework

Due to business settings diversity, program curricula reflect basic business skills used in most industry. Students who want to receive additional instruction on marketing concepts should enroll in a marketing track, although marketing classes are a crucial part of basic business administration programs. The following are required core course topics:

•Professional communication
•Retail management
•Sales
•Promotion
•Information technology
•Accounting
•Business ethics
•Marketing

Career Options

Students who have graduated from an associate degree program in business administration with an emphasis on marketing may work in for non-profit organizations, public sector, or private businesses. However, marketing, promotion, and sales managers usually need a bachelor or master degree, according to the U.S. Bureau of Labor Statistics (BLS – www.bls.gov). The following are entry-level jobs that graduates will be able to qualify for:

•Assistant manager
•Retail supervisor
•Sales representatives

Continuing Education

Students who want to pursue a Bachelor of Science in Business Administration (BSBA) program should complete advanced coursework and transfer credits earned from the associate degree program. Often, the BSBA programs offer marketing as a concentration or major. Bachelor degree programs broaden students’ education through business topics such as international business, organizational behavior, law, and ethics. Further marketing and business administration education is also available through master degree programs, which will qualify professionals for college-level teaching or management careers.

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  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
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5 Program(s) Found
  • Separate yourself from the pack by completing one of Saint Leo’s highly-rated Business degree programs. Associates, Bachelors, and Graduate degrees in highly sought-after concentrations available!
  • Learn the necessary skills and build the foundation to propel your business career by receiving an education from our faculty members with true real-world experience.
  • Saint Leo University provides academic excellence, flexibility, affordability, and a wide range of educational programs with financial aid and scholarships available to those who qualify.
  • Saint Leo offers a 14:1 Student-Teacher Ratio to ensure you get the personal attention you deserve.
  • Learn on your schedule with our 6 convenient available start dates throughout the year. Get started on earning your accredited Business degree today!
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

Showing schools in your area

Sponsored
5 Program(s) Found
  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Separate yourself from the pack by completing one of Saint Leo’s highly-rated Business degree programs. Associates, Bachelors, and Graduate degrees in highly sought-after concentrations available!
  • Learn the necessary skills and build the foundation to propel your business career by receiving an education from our faculty members with true real-world experience.
  • Saint Leo University provides academic excellence, flexibility, affordability, and a wide range of educational programs with financial aid and scholarships available to those who qualify.
  • Saint Leo offers a 14:1 Student-Teacher Ratio to ensure you get the personal attention you deserve.
  • Learn on your schedule with our 6 convenient available start dates throughout the year. Get started on earning your accredited Business degree today!
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

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