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Associate of Applied Science: Business Administration (Marketing)

Majors Overview April 25, 2013

An Associate in Applied Science (AAS) degree in Business Administration will teach students how to manage, operate, and plan businesses. Some colleges and universities offer areas of concentration in marketing, which teach merchandising strategies that promote goods and services. Generally, degree programs without a marketing focus include marketing fundamentals in their curricula.

AAS in Business Administration with a Marketing Concentration

Graduates who have earned their Associate in Applied Science degree in Business Administration will qualify for entry-level careers in different marketing and business positions. Alternatively, these degree programs prepare individuals for advanced study at the bachelor degree level. Students develop technical, communication, problem solving, and business analysis skills. Students are taught about pricing theories, consumer behavior, sales, and promotion through associate degree programs that emphasize on marketing. Universities and community colleges offer these two-year Associate of Applied Science degree programs and generally require a general educational development (GED) certificate or a high school diploma.

Program Coursework

Due to business settings diversity, program curricula reflect basic business skills used in most industry. Students who want to receive additional instruction on marketing concepts should enroll in a marketing track, although marketing classes are a crucial part of basic business administration programs. The following are required core course topics:

•Professional communication
•Retail management
•Sales
•Promotion
•Information technology
•Accounting
•Business ethics
•Marketing

Career Options

Students who have graduated from an associate degree program in business administration with an emphasis on marketing may work in for non-profit organizations, public sector, or private businesses. However, marketing, promotion, and sales managers usually need a bachelor or master degree, according to the U.S. Bureau of Labor Statistics (BLS – www.bls.gov). The following are entry-level jobs that graduates will be able to qualify for:

•Assistant manager
•Retail supervisor
•Sales representatives

Continuing Education

Students who want to pursue a Bachelor of Science in Business Administration (BSBA) program should complete advanced coursework and transfer credits earned from the associate degree program. Often, the BSBA programs offer marketing as a concentration or major. Bachelor degree programs broaden students’ education through business topics such as international business, organizational behavior, law, and ethics. Further marketing and business administration education is also available through master degree programs, which will qualify professionals for college-level teaching or management careers.

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In 2017, workers with a bachelor's degree or higher had almost twice as much
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