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Associate of Applied Science: Business Administration (Marketing)

Majors Overview April 25, 2013

An Associate in Applied Science (AAS) degree in Business Administration will teach students how to manage, operate, and plan businesses. Some colleges and universities offer areas of concentration in marketing, which teach merchandising strategies that promote goods and services. Generally, degree programs without a marketing focus include marketing fundamentals in their curricula.

AAS in Business Administration with a Marketing Concentration

Graduates who have earned their Associate in Applied Science degree in Business Administration will qualify for entry-level careers in different marketing and business positions. Alternatively, these degree programs prepare individuals for advanced study at the bachelor degree level. Students develop technical, communication, problem solving, and business analysis skills. Students are taught about pricing theories, consumer behavior, sales, and promotion through associate degree programs that emphasize on marketing. Universities and community colleges offer these two-year Associate of Applied Science degree programs and generally require a general educational development (GED) certificate or a high school diploma.

Program Coursework

Due to business settings diversity, program curricula reflect basic business skills used in most industry. Students who want to receive additional instruction on marketing concepts should enroll in a marketing track, although marketing classes are a crucial part of basic business administration programs. The following are required core course topics:

•Professional communication
•Retail management
•Sales
•Promotion
•Information technology
•Accounting
•Business ethics
•Marketing

Career Options

Students who have graduated from an associate degree program in business administration with an emphasis on marketing may work in for non-profit organizations, public sector, or private businesses. However, marketing, promotion, and sales managers usually need a bachelor or master degree, according to the U.S. Bureau of Labor Statistics (BLS – www.bls.gov). The following are entry-level jobs that graduates will be able to qualify for:

•Assistant manager
•Retail supervisor
•Sales representatives

Continuing Education

Students who want to pursue a Bachelor of Science in Business Administration (BSBA) program should complete advanced coursework and transfer credits earned from the associate degree program. Often, the BSBA programs offer marketing as a concentration or major. Bachelor degree programs broaden students’ education through business topics such as international business, organizational behavior, law, and ethics. Further marketing and business administration education is also available through master degree programs, which will qualify professionals for college-level teaching or management careers.

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Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Separate yourself from the pack by completing one of Saint Leo’s highly-rated Business degree programs. Associates, Bachelors, and Graduate degrees in highly sought-after concentrations available!
  • Learn the necessary skills and build the foundation to propel your business career by receiving an education from our faculty members with true real-world experience.
  • Saint Leo University provides academic excellence, flexibility, affordability, and a wide range of educational programs with financial aid and scholarships available to those who qualify.
  • Saint Leo offers a 14:1 Student-Teacher Ratio to ensure you get the personal attention you deserve.
  • Learn on your schedule with our 6 convenient available start dates throughout the year. Get started on earning your accredited Business degree today!
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Lancaster Bible College|Capital Seminary & Graduate School is a private Bible college composed of undergraduate, accelerated undergraduate and graduate learners.
  • Lancaster Bible College|Capital Seminary & Graduate School's mission has remained constant since 1933:
  • Lancaster Bible College|Capital Seminary & Graduate School offers 50+ majors, 8 academic departments and a variety of mission/ministry groups.
  • Lancaster Bible College's programs offer flexible degree formats. Our programs allow you to continue working in your current field, and apply life experiences as credits in certain instances.
  • Lancaster Bible College|Capital Seminary & Graduate School believes that God gave you a unique set of gifts. Now, He's giving you the opportunity to use them
  • Online Courses
  • Find Online Schools. 100% Online Accredited Courses
  • Get Matched to Programs In A Few Clicks!
  • Earn an Affordable Degree from Home at your own pace
  • Get College info today. Its Free and Easy!
  • Online Courses

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