Degree Overview: Associate of Arts (A.A.) Degree in Advertising Design
Majors Overview March 28, 2014Receive information about an associate’s degree program in Advertising Design and its coursework, career choices, and continuing education choices.
Associate of Arts (A.A.) Degree Programs in Advertising Design
Students enrolled in an associate’s degree program in Advertising Design can expect to become adept at planning, creating and analyzing visual resolutions to challenges faced in the advertising field. The program facilitates the exploration of modes of expressing themselves through the use of various mediums, such as animation, typography, photography and illustration. They are imparted the skills necessary for designing media in an array of products, like magazines, logos, websites and book covers.
Those who successfully complete the program can seek entry-level jobs or pursue continued education by earning bachelor’s degrees in Design, or Art. Studies in illustration or graphic design may augment these programs that usually grant Associate of Art (A.A.), Associate of Science (A.S.) or Associate of Applied Science (A.A.S.) degrees. However, these programs have similar core coursework.
Admission criteria typically require applicants to hold a GED certificate or high school diploma.
Coursework
Coursework covers the rudiments of digital design or basic art techniques. Classes are devised to enhance students’ visual problem solving and critical thinking abilities. Coursework may include topic areas such as:
•2-D and 3-D design principles
•Layout formats
•Motion graphics
•Computer graphics
•Drawing and painting
•Lettering and fonts
•Art history
•Web development
Career Choices
Those who graduate from the program may seek entry-level careers as advertising illustrators or graphic artists. They may have to perform freelance work to establish a list of clientele. There will be strict competition for employment among graphic designers and other artists, according to the U.S. Bureau of Labor Statistics (BLS); this prediction is based on the assumption that the number of qualified designers available exceeds the number of available positions. These professionals can seek positions with:
•Advertising companies
•Printing agencies
•Corporations
•Print publications
Continuing Education Choices
Graduates may seek continued education to earn a bachelor’s degree in Advertising Design aimed at developing their advertising techniques and artistic skills. More liberal arts classes are included in these programs, thereby helping students develop their communication skills and enhance their understanding of societal values. Schools also offer master’s degree programs in various subject areas, such as Computer Art, Design Criticism and society-improvement-oriented design.
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