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Degree Overview: Associate of Arts (A.A.) Degree in Visual Communications

Majors Overview April 2, 2014

Students will be trained in commercial design and art in an Associate of Arts (A.A.) degree program in Visual Communications. They will learn how to make marketable art, such as advertisements, brochures, and logos, for companies. They can also apply their skills to make effective and appealing company websites.

A.A. Programs in Visual Communications

Students enrolled in associate’s degree programs in Visual Communications are trained to create visual items that express ideas, concepts and words, in a creative and appealing way. Students are encouraged to experiment with design techniques that use both digital media and traditional drawing techniques. Students can also explore how to incorporate their artwork into websites employing interactive media and 3-D animation. Students may also learn about the critical culture of art and how to evaluate artistic productions critically.

As various organizations and businesses form the target market for visual communicators seeking employment, these professionals can benefit if they refine their oral and written communication skills, and obtain some business skills. Students of visual communications are taught how to gauge customers’ needs and create visual designs for use in their advertising and marketing campaigns.

Education Requirements

Admission criteria typically require incoming students to hold GED certificates or high school diplomas. Students enrolled in some programs are also expected to have completed prerequisite classes in art, including graphic design, drawing and art history.

Coursework

It is possible for students to complete associate’s degree programs in Visual Communications within two years. Specializations, such as graphic design or interactive media are offered by some programs. Creation of portfolios showcasing their knowledge and skills in the field may also be required of students. Apart from general education classes, coursework may include topic areas such as:

•Art history
•Imaging
•Typography
•3-D drawing
•Design and color
•Visual ideas
•Vector illustration
•Digital art
•Publication scheme

Career Choices

Graduates may seek entry-level design positions with web development companies, magazine publishers, corporate art departments, and advertising agencies. They may choose from various possible job titles such as:

•Graphic design specialist
•Illustrator
•Multimedia artist
•Animator

Continuing Education Choices

Additional education can be considered by graduates who seek to develop their talents over the whole duration of their careers. They can enhance specific skills by enrolling in Visual Communications certificate programs; graphic design or commercial art technology may be the focus of these programs. Additionally, enrollment in bachelor’s degree programs in Visual Communications can lead to refinement of graduates’ abilities and enhancement of their career advancement opportunities.

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