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Degree Overview: Bachelor of Arts (B.A.) Degree in Business Communication (Marketing & Sales)

Majors Overview March 13, 2014

Good communication skills enable business leaders to negotiate contracts, convince stakeholders to invest, and close sales. Those interested in working as a public relations, sales, or marketing professional can earn the communication skills and business acuity required with a Bachelor of Arts (B.A.) degree in Business Communication program with a focus in Marketing and Sales.

B.A. Programs in Business Communication (Marketing & Sales)

Students enrolled in a Bachelor of Arts (B.A.) degree in Business Communication program with a focus in Marketing and Sales are offered an interdisciplinary way of tackling the communication challenges faced in the corporate world. Skills to assume leadership roles in a business environment include writing, presentation, public speaking and other communication skills. These skills are taught to students who need them.

Students are helped in the application of these strategies in their interactions with consumers, stakeholders, fellow managers, advertising and promotion departments, and clients, among others via marketing coursework. Core coursework that comprises management, finance and business is devised to impart knowledge graduates would need in making sound corporate decisions and considering the economic outcomes of these options. Admission criteria in Bachelor of Arts (B.A.) degree in Business Communication programs typically require incoming students to hold GEDs or high school diplomas.


Coursework in a Bachelor of Arts (B.A.) degree in Business Communication program with a sales or marketing emphasis focuses on effective marketing strategies, best practices in business, and organizational and interpersonal communication skills. Coursework may include topic areas such as:

•Ethical issues in information
•Media relations
•Organizational information
•Consumer behavior, promotion and sales
•Persuasion and strategic information
•International marketing

Career Choices

A Bachelor of Arts (B.A.) degree in Business Communication program gives graduates a wide array of career options by integrating marketing, business, communications skills and strategies, and other disciplines. Apart from corporate leadership positions, graduates may also pursue other career options such as:

•Corporate communications specialist
•Internal communications director
•Advertising sales manager
•Marketing director
•Media relations specialist

Continuing Education Choices

Applicants with bachelor’s degrees can aspire for sales manager, marketing, advertising and public relations positions; however, recruiters may prefer candidates with work experience and master’s degrees; (U.S. Bureau of Labor Statistics (BLS)).

Graduates seeking continued education can pursue master’s degree programs in marketing, public relations or corporate communications, in accordance with the career of choice. Joint master’s degree programs are offered by some schools wherein students can earn a Master of Science (MS) or a Master of Arts (MA) apart from the Master of Business Administration (MBA) degree. Graduates of such programs can gain knowledge about business, communication and management, in addition to specializations in their chosen discipline that may include investor relations, marketing or public relations consulting, public affairs, and global marketing, among other areas.

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