Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Bachelor of Science (B.S.) Degree in Advertising Management

Majors Overview February 6, 2015

Advertising managers are in charge of overseeing the promotions and marketing departments of large and small businesses. Bachelor’s degree programs in this field usually focus on the strategies and methods used to create advertising campaigns as well as the management and business techniques needed to launch those campaigns.

Bachelor of Science (B.S.) Degree Programs in Advertising Management

While some insight is offered on the creative aspect of marketing, the central focus of advertising management programs is centered on the business aspect of the industry. This program is eminently suited for individuals with an aptitude for sales, promotions, and leadership positions.

While schools often offer advertising management classes within a business administration degree program, degree programs with a sole focus on advertising management are also offered by some schools.

Students enrolled in a four-year Bachelor of Science (B.S.) in Advertising Management program are taught about finding and analyzing target markets for advertisements, developing a calendar for media planning, examining how consumer behavior is affected by advertising, and enhancing brand management to raise the net worth of a company.
Courses on international marketing, business finance, marketing research, and copywriting, among other related topics, are also included in many programs. Students enrolled in the program are provided with an overview of the role played by advertising in large business settings.

Education Requirements

Universities and colleges offer bachelor’s degree programs in advertising management, and incoming students are required to hold a GED certificate or a high school diploma. Standardized tests, such as the ACT and SAT, are also required to be completed by students seeking admission to many schools; a high grade point average in prior coursework must also be demonstrated.

Coursework

The focus of coursework in advertising management degree programs is centered on the techniques and skills of advertising, in addition to the practical aspects of management and business. Coursework may include the following topic areas:

•Brand management
•Consumer trends
•Buyer behavior
•Business principles
•Media planning
•Marketing research
•Digital advertising
•International marketing
•Communication
•Advertising and the creative process
•Copywriting

Job and Wage Outlook

In 2012, about 216,000 individuals worked as advertising, marketing, and promotions managers in the United States (U.S. Bureau of Labor Statistics). Those that were not employed by advertising firms worked in the advertising departments of numerous industries, such as finance, insurance, wholesale trade, manufacturing, and retail trade.
Over the 2012 – 2022 decade a growth rate of 12%, which is at par with average for all occupations, has been predicted for advertising and promotions managers. In 2012, these workers banked an average annual wage of about $115,750.

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Ranked among the Best Online MBA Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses make it possible for students to earn a bachelor’s degree in as little as 18 months and a master’s degree in 14-24 months.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Online and ground-based program areas include Fashion Marketing and Management and more.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Classes start on July 9
  • We're now Non-Profit.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
2 Program(s) Found
  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
5 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
  • Online Courses
3 Program(s) Found
  • Online Bachelor's programs include BBA, Criminal Justice, Psychology, IT, Healthcare Management & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
  • Provide a range of campus experiences and services online including advising, tutoring, student community, and career services
  • Give students and alumni access to career assistants who help with resumes, cover letters, job hunting, and more.
  • We're now Non-Profit.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
  • eLearners.com Helps You Find the Right College within Minutes. 100% Free Match to Top Colleges.
  • Get Matched to the Perfect Business Degree Programs from Top Colleges Here.
  • Learn at Your Own Pace and Get Qualified to Pursue a Career You'll Love.
  • Answer a few questions and you are one step closer to enroll in a Top College!
  • Online Courses

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Ranked among the Best Online MBA Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses make it possible for students to earn a bachelor’s degree in as little as 18 months and a master’s degree in 14-24 months.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
5 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
  • Online Courses
3 Program(s) Found
  • Online bachelor's programs include BBA, Criminal Justice, IT, Healthcare Management, Pscyhology & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
  • We're now Non-Profit.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

Login to your account

Can't remember your Password ?

Register for this site!