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Degree Overview: Bachelor of Science (B.S.) Degree in Advertising Management

Majors Overview February 6, 2015

Advertising managers are in charge of overseeing the promotions and marketing departments of large and small businesses. Bachelor’s degree programs in this field usually focus on the strategies and methods used to create advertising campaigns as well as the management and business techniques needed to launch those campaigns.

Bachelor of Science (B.S.) Degree Programs in Advertising Management

While some insight is offered on the creative aspect of marketing, the central focus of advertising management programs is centered on the business aspect of the industry. This program is eminently suited for individuals with an aptitude for sales, promotions, and leadership positions.

While schools often offer advertising management classes within a business administration degree program, degree programs with a sole focus on advertising management are also offered by some schools.

Students enrolled in a four-year Bachelor of Science (B.S.) in Advertising Management program are taught about finding and analyzing target markets for advertisements, developing a calendar for media planning, examining how consumer behavior is affected by advertising, and enhancing brand management to raise the net worth of a company.
Courses on international marketing, business finance, marketing research, and copywriting, among other related topics, are also included in many programs. Students enrolled in the program are provided with an overview of the role played by advertising in large business settings.

Education Requirements

Universities and colleges offer bachelor’s degree programs in advertising management, and incoming students are required to hold a GED certificate or a high school diploma. Standardized tests, such as the ACT and SAT, are also required to be completed by students seeking admission to many schools; a high grade point average in prior coursework must also be demonstrated.

Coursework

The focus of coursework in advertising management degree programs is centered on the techniques and skills of advertising, in addition to the practical aspects of management and business. Coursework may include the following topic areas:

•Brand management
•Consumer trends
•Buyer behavior
•Business principles
•Media planning
•Marketing research
•Digital advertising
•International marketing
•Communication
•Advertising and the creative process
•Copywriting

Job and Wage Outlook

In 2012, about 216,000 individuals worked as advertising, marketing, and promotions managers in the United States (U.S. Bureau of Labor Statistics). Those that were not employed by advertising firms worked in the advertising departments of numerous industries, such as finance, insurance, wholesale trade, manufacturing, and retail trade.
Over the 2012 – 2022 decade a growth rate of 12%, which is at par with average for all occupations, has been predicted for advertising and promotions managers. In 2012, these workers banked an average annual wage of about $115,750.

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