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Degree Overview: Bachelor of Science (B.S.) Degree in Advertising Management

Majors Overview February 6, 2015

Advertising managers are in charge of overseeing the promotions and marketing departments of large and small businesses. Bachelor’s degree programs in this field usually focus on the strategies and methods used to create advertising campaigns as well as the management and business techniques needed to launch those campaigns.

Bachelor of Science (B.S.) Degree Programs in Advertising Management

While some insight is offered on the creative aspect of marketing, the central focus of advertising management programs is centered on the business aspect of the industry. This program is eminently suited for individuals with an aptitude for sales, promotions, and leadership positions.

While schools often offer advertising management classes within a business administration degree program, degree programs with a sole focus on advertising management are also offered by some schools.

Students enrolled in a four-year Bachelor of Science (B.S.) in Advertising Management program are taught about finding and analyzing target markets for advertisements, developing a calendar for media planning, examining how consumer behavior is affected by advertising, and enhancing brand management to raise the net worth of a company.
Courses on international marketing, business finance, marketing research, and copywriting, among other related topics, are also included in many programs. Students enrolled in the program are provided with an overview of the role played by advertising in large business settings.

Education Requirements

Universities and colleges offer bachelor’s degree programs in advertising management, and incoming students are required to hold a GED certificate or a high school diploma. Standardized tests, such as the ACT and SAT, are also required to be completed by students seeking admission to many schools; a high grade point average in prior coursework must also be demonstrated.

Coursework

The focus of coursework in advertising management degree programs is centered on the techniques and skills of advertising, in addition to the practical aspects of management and business. Coursework may include the following topic areas:

•Brand management
•Consumer trends
•Buyer behavior
•Business principles
•Media planning
•Marketing research
•Digital advertising
•International marketing
•Communication
•Advertising and the creative process
•Copywriting

Job and Wage Outlook

In 2012, about 216,000 individuals worked as advertising, marketing, and promotions managers in the United States (U.S. Bureau of Labor Statistics). Those that were not employed by advertising firms worked in the advertising departments of numerous industries, such as finance, insurance, wholesale trade, manufacturing, and retail trade.
Over the 2012 – 2022 decade a growth rate of 12%, which is at par with average for all occupations, has been predicted for advertising and promotions managers. In 2012, these workers banked an average annual wage of about $115,750.

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5 Program(s) Found
  • Topped the list as Best Online Bachelor’s Program in Virginia by U.S. News & World Report in 2019.
  • Regent is ranked among Top National Universities by U.S. News & World Report, 2019.
  • Flexible online, on-campus and evening courses offered in 135 areas of study, including Business, Nursing, Psychology, & more.
  • Regent is recognized among Top #10 Military Friendly Schools by Military Friendly®, 2019.
  • 88% of Regent University students receive financial aid, with $24 million awarded in institutional scholarships & aid in 2017-18.
  • Online Courses
5 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Hallmark University has a modern approach to business education. Our students are "hired" on day one to a mock company and live out their education as if on the job.
  • Students also gain valuable work experience having gone through real case studies from Fortune 100 companies.
  • By utilizing compressed, objective-driven courses, you can complete your education in nearly half the time of a similar program at a traditional college or university.
  • Each of our courses are designed to include scenario-based activities. You get to practice what you learn so you're ready for the challenges you will face when you graduate.
  • Our graduates enter the workforce with experience employers desire in addition to a credible degree.
  • Don't settle for learning in large lecture halls. Get the attention needed to succeed.
  • Online Courses

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