Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Bachelor of Science (B.S.) Degree in Advertising Management

Majors Overview February 6, 2015

Advertising managers are in charge of overseeing the promotions and marketing departments of large and small businesses. Bachelor’s degree programs in this field usually focus on the strategies and methods used to create advertising campaigns as well as the management and business techniques needed to launch those campaigns.

Bachelor of Science (B.S.) Degree Programs in Advertising Management

While some insight is offered on the creative aspect of marketing, the central focus of advertising management programs is centered on the business aspect of the industry. This program is eminently suited for individuals with an aptitude for sales, promotions, and leadership positions.

While schools often offer advertising management classes within a business administration degree program, degree programs with a sole focus on advertising management are also offered by some schools.

Students enrolled in a four-year Bachelor of Science (B.S.) in Advertising Management program are taught about finding and analyzing target markets for advertisements, developing a calendar for media planning, examining how consumer behavior is affected by advertising, and enhancing brand management to raise the net worth of a company.
Courses on international marketing, business finance, marketing research, and copywriting, among other related topics, are also included in many programs. Students enrolled in the program are provided with an overview of the role played by advertising in large business settings.

Education Requirements

Universities and colleges offer bachelor’s degree programs in advertising management, and incoming students are required to hold a GED certificate or a high school diploma. Standardized tests, such as the ACT and SAT, are also required to be completed by students seeking admission to many schools; a high grade point average in prior coursework must also be demonstrated.

Coursework

The focus of coursework in advertising management degree programs is centered on the techniques and skills of advertising, in addition to the practical aspects of management and business. Coursework may include the following topic areas:

•Brand management
•Consumer trends
•Buyer behavior
•Business principles
•Media planning
•Marketing research
•Digital advertising
•International marketing
•Communication
•Advertising and the creative process
•Copywriting

Job and Wage Outlook

In 2012, about 216,000 individuals worked as advertising, marketing, and promotions managers in the United States (U.S. Bureau of Labor Statistics). Those that were not employed by advertising firms worked in the advertising departments of numerous industries, such as finance, insurance, wholesale trade, manufacturing, and retail trade.
Over the 2012 – 2022 decade a growth rate of 12%, which is at par with average for all occupations, has been predicted for advertising and promotions managers. In 2012, these workers banked an average annual wage of about $115,750.

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Ready to earn your business degree? If you identify with at least one of the statements below, GCU could be a good fit for you!
  • I have worked in the business field for a number of years and want to further my education in order to qualify for promotions, leadership positions, and salary increases.
  • I am graduating from high school and am interested in pursuing a career in a business field, but I first need the skills experience.
  • I am interested in a Bachelor's, Master's or Doctoral degree in my specialized business area of focus.
  • I want flexible course offerings, such as the option of 100% online, evening or campus classes.
  • I need a university that provides quality educational offerings through academic excellence and real-world relevance. Does this sound like you? Apply today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Topped the list as Best Online Bachelor’s Program in Virginia by U.S. News & World Report in 2019.
  • Regent is ranked among Top National Universities by U.S. News & World Report, 2019.
  • Flexible online, on-campus and evening courses offered in 135 areas of study, including Business, Nursing, Psychology, & more.
  • Regent is recognized among Top #10 Military Friendly Schools by Military Friendly®, 2019.
  • 88% of Regent University students receive financial aid, with $24 million awarded in institutional scholarships & aid in 2017-18.
  • Online Courses
5 Program(s) Found
  • Averett University is a top-ranked, fully-accredited institution that offers students over 30 undergraduate majors, minors and special programs, and 5 master's programs.
  • Accelerated programs designed for convenience: choose from weekly evening courses at one of Averett's Virginia locations or study online and on your own time.
  • Averett University was named one of Virginia’s top colleges for return on investment, and their average scholarship package lowers the cost of attendance further by almost 40%.
  • Averett offers students learning experiences that mirror real-life situations. This means you can put today's lesson to the test during tomorrow’s workday.
  • Averett University's 12:1 student-professor ratio makes your education a collaborative endeavor based on close relationships between students and faculty.
  • Online Courses
1 Program(s) Found
  • Trusted San Antonio college and Institution of the Year 2018 offering campus-based and online accredited programs in Aviation Maintenance, Information Technology, Cybersecurity, Business, and Nursing.
  • Accelerated programs designed with affordability and convenience in mind. Achieve your professional goals faster and affordably. Financial aid, scholarships, and U.S. veterans benefits available.
  • Hallmark University offers master’s, bachelor’s, and associate’s degrees that align with current industry needs to give graduates the best opportunity for success.
  • Hallmark's Student Affairs’ team works directly with industry leaders to assist students in securing employment after they graduate. Our goal is 90% placement within 90 days of graduation!
  • Hallmark's 20:1 student-teacher ratio allow instructors to give students constant, personal help and attention. And with 6 terms a year, you never need to wait to apply. Get started today!
  • Online Courses

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Topped the list as Best Online Bachelor’s Program in Virginia by U.S. News & World Report in 2019.
  • Regent is ranked among Top National Universities by U.S. News & World Report, 2019.
  • Flexible online, on-campus and evening courses offered in 135 areas of study, including Business, Nursing, Psychology, & more.
  • Regent is recognized among Top #10 Military Friendly Schools by Military Friendly®, 2019.
  • 88% of Regent University students receive financial aid, with $24 million awarded in institutional scholarships & aid in 2017-18.
  • Online Courses
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Averett University is a top-ranked, fully-accredited institution that offers students over 30 undergraduate majors, minors and special programs, and 5 master's programs.
  • Accelerated programs designed for convenience: choose from weekly evening courses at one of Averett's Virginia locations or study online and on your own time.
  • Averett University was named one of Virginia’s top colleges for return on investment, and their average scholarship package lowers the cost of attendance further by almost 40%.
  • Averett offers students learning experiences that mirror real-life situations. This means you can put today's lesson to the test during tomorrow’s workday.
  • Averett University's 12:1 student-professor ratio makes your education a collaborative endeavor based on close relationships between students and faculty.
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!