Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Bachelor of Science (B.S.) Degree in Corporate Communications

Majors Overview March 19, 2014

Both large and small companies hire communication experts to project a corporate voice through multiple audiences and media channels. Bachelor’s degree programs in Corporate Communications will provide an in-depth education about new and traditional media communications. Those whom graduate may find jobs involving advertising management, broadcast media, or public relations.

B.S. Programs in Corporate Communications

Schools offer bachelor’s degree programs in Corporate Communications as either a Bachelor of Arts (B.A.) or Bachelor of Science (B.S.), devised to teach students the use of communications theory in workplace environments. Concepts of document, digital, graphic and visual design are taught, in addition to the benefits, drawbacks and uses of different media including electronic and print. Instruction in mass media history, sociology, psychology, consumer behavior, and persuasion is involved in these programs to make students adept in engaging various audiences, including viewers and readers. A corporate communications internship is involved in many programs, thereby allowing students to achieve acquisition of professional experience in workplace settings.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma.

Coursework

The emphasis of a Corporate Communications program is mainly on developing digital, oral and written communication skills, in addition to an understanding of humanities, technology, media and business. Apart from general education prerequisites, coursework may include topic areas such as:

•Communication ethics
•Media law
•Marketing or market research
•News writing
•Interpersonal communication

Career Choices

The use of multidisciplinary curricula in Corporate Communications programs to impart instruction on communication methods for different business environments allows graduates to seek entry-level careers with numerous business interests, including private corporations, government agencies and nonprofit organizations. They can choose from career options such as:

•Communications director
•Media relations specialist
•Public relations manager
•Public relations specialist
•Marketing manager

Continuing Education Choices

Students who seek to enhance their professional knowledge can enroll in master’s degree programs in Corporate Communications and Public Relations, with entailed opportunities to specialize in specific areas of communications. Schools offer degree programs in several areas including public relations writing, strategic communications, research methods, and information ethics. Students may choose from several electives, with concentrations in social media relations, public affairs, crisis communications, nonprofit public relations, and consulting.

Professional organizations offer accreditation or certification to business communications and public relations specialists who satisfy a set level of education and experience. The Accredited Business Communicator (ABC) designation is conferred by the International Association of Business Communicators (IABC) to candidates who have a minimum of five years of work experience with a corresponding level of education at the postsecondary level; schools also require the submission of a portfolio and passage of an exam by applicants. The Accredited in Public Relations (APR) designation is offered to candidates by the Public Relations Society of America (PRSA) after they have gained five years of professional experience, in addition to completing a portfolio review and passing an examination.

Showing schools in your area

Matching School Ads
2 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
3 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Ranked among the Best Online MBA Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses make it possible for students to earn a bachelor’s degree in as little as 18 months and a master’s degree in 14-24 months.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Online and ground-based program areas include Fashion Marketing and Management and more.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Class Start on July 9
  • We're now Non-Profit.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
  • eLearners.com Helps You Find the Right College within Minutes. 100% Free Match to Top Colleges.
  • Get Matched to the Perfect Business Degree Programs from Top Colleges Here.
  • Learn at Your Own Pace and Get Qualified to Pursue a Career You'll Love.
  • Answer a few questions and you are one step closer to enroll in a Top College!
  • Online Courses

Showing schools in your area

Matching School Ads
2 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
3 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Ranked among the Best Online MBA Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses make it possible for students to earn a bachelor’s degree in as little as 18 months and a master’s degree in 14-24 months.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
  • Are You a Natural Leader or Good with Numbers? Get Educated in the Business Field.
  • Build the Capabilities and Connections to Power Your Future.
  • Business Administration & Management, Accounting, Marketing Degree Programs and More From Top Colleges that Fit Your Needs.
  • Find Schools Online or Near You & Get Info for FREE Today!
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!