Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Bachelor of Science (B.S.) Degree in Corporate Communications

Majors Overview March 19, 2014

Both large and small companies hire communication experts to project a corporate voice through multiple audiences and media channels. Bachelor’s degree programs in Corporate Communications will provide an in-depth education about new and traditional media communications. Those whom graduate may find jobs involving advertising management, broadcast media, or public relations.

B.S. Programs in Corporate Communications

Schools offer bachelor’s degree programs in Corporate Communications as either a Bachelor of Arts (B.A.) or Bachelor of Science (B.S.), devised to teach students the use of communications theory in workplace environments. Concepts of document, digital, graphic and visual design are taught, in addition to the benefits, drawbacks and uses of different media including electronic and print. Instruction in mass media history, sociology, psychology, consumer behavior, and persuasion is involved in these programs to make students adept in engaging various audiences, including viewers and readers. A corporate communications internship is involved in many programs, thereby allowing students to achieve acquisition of professional experience in workplace settings.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma.

Coursework

The emphasis of a Corporate Communications program is mainly on developing digital, oral and written communication skills, in addition to an understanding of humanities, technology, media and business. Apart from general education prerequisites, coursework may include topic areas such as:

•Communication ethics
•Media law
•Marketing or market research
•News writing
•Interpersonal communication

Career Choices

The use of multidisciplinary curricula in Corporate Communications programs to impart instruction on communication methods for different business environments allows graduates to seek entry-level careers with numerous business interests, including private corporations, government agencies and nonprofit organizations. They can choose from career options such as:

•Communications director
•Media relations specialist
•Public relations manager
•Public relations specialist
•Marketing manager

Continuing Education Choices

Students who seek to enhance their professional knowledge can enroll in master’s degree programs in Corporate Communications and Public Relations, with entailed opportunities to specialize in specific areas of communications. Schools offer degree programs in several areas including public relations writing, strategic communications, research methods, and information ethics. Students may choose from several electives, with concentrations in social media relations, public affairs, crisis communications, nonprofit public relations, and consulting.

Professional organizations offer accreditation or certification to business communications and public relations specialists who satisfy a set level of education and experience. The Accredited Business Communicator (ABC) designation is conferred by the International Association of Business Communicators (IABC) to candidates who have a minimum of five years of work experience with a corresponding level of education at the postsecondary level; schools also require the submission of a portfolio and passage of an exam by applicants. The Accredited in Public Relations (APR) designation is offered to candidates by the Public Relations Society of America (PRSA) after they have gained five years of professional experience, in addition to completing a portfolio review and passing an examination.

Searching Searching ...

Matching School Ads
3 Program(s) Found
  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Online and ground-based program areas include Fashion Marketing and Management and more.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Join our next Open House on 10/21 (10/28 @ select locations)!
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid

Searching Searching ...

Matching School Ads
3 Program(s) Found
  • There's still time to apply to Grand Canyon University and pursue your education. Learn more today!
  • Study on your schedule - GCU offers many programs 100% online to fit your busy lifestyle.
  • GCU offers a variety of opportunities to reduce the cost of furthering your education. Campus students may qualify for scholarships, while online students can take part in limited special offers.
  • A regionally accredited university, GCU also holds specialized accreditations and approvals for some of our core program offerings.
  • Degrees in business, education, nursing, humanities and social sciences, theology and more. Find the degree that fits you.
  • Talk to us today to learn more about financial aid and start dates!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

Login to your account

Can't remember your Password ?

Register for this site!