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Degree Overview: Bachelor of Science (B.S.) Degree in Food Marketing

Majors Overview March 20, 2014

Those who have jobs in food marketing need to be knowledgeable about sales, logistics planning, management, and product development. Bachelor’s programs in Food Marketing can expand the education and knowledge of students with baking and/or culinary experience.

B.S. Programs in Food Marketing

Students enrolled in a Bachelor of Science degree program in Food Marketing are imparted hands-on education through numerous real-world experiences including study abroad, industry events and study tours. Coursework is devised to teach about the business aspect of food marketing with education on business intelligence, accounting and finance. Enrolled students can expect to become adept at distribution, marketing management, sales, food management, and strategy and logistics.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma. Schools typically offer bachelor’s degree programs in Food Marketing as a Bachelor of Science rather than as a Bachelor of Food Marketing.

Coursework

Students enrolled in Food Marketing studies can expect to develop business skills in business statistics, qualitative methods, managerial accounting, and financial accounting. They may also get to participate in an internship thereby gaining hands-on experience. Coursework may include topic areas such as:

•Corporate risk management
•Sales promotion
•Business policy
•Marketing principals
•Buyer behavior
•Food marketing strategies

Career Choices

A job growth rate of 14% has been predicted for marketing managers over the 2010-20 decade; (U.S. Bureau of Labor Statistics (BLS)). In May 2012, these professionals took home an average annual wage of $129,870. Graduates may seek entry-level careers in product management, product development and sales and marketing. They may choose from job titles such as:

•Marketing manager
•Market research manager
•Sales manager
•Product development manager

Continuing Education Choices

Graduates of the Bachelor of Science Degree program may seek continued education by earning a master’s degree in Food Marketing aimed at pursuing positions in senior management. In addition to future issues, sales forecasting and competitive analysis are also covered in master’s degree programs. Apart from coursework, students also engage in independent study and participate in a capstone project in Food Marketing. Incoming students to a master’s degree program may be required to meet some requirements before they are admitted to the program; these include holding a bachelor’s degree, having work experience in the food industry, getting letters of recommendation and submitting a resume.

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