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Degree Overview: Bachelor of Science (B.S.) Degree in Marketing and Advertising

Majors Overview April 5, 2014

The role of advertising and marketing is to communicate the desirability or usefulness of a product to customers in order to persuade them to purchase it. Bachelor of Science (B.S.) degree programs in Marketing and Advertising will teach students how to present services and products to potential consumers to assist them in making practical and ethical decisions.

B.S. Programs in Marketing and Advertising

Students enrolled in a Bachelor of Science (B.S.) degree programs in Marketing and Advertising are imparted sound knowledge about marketing practices as well as general business principles; during the program they can explore the modern tools and technology that are employed in productive advertising.

Coursework includes buyer behavior, in addition to a broad outline of basic business ideas, such as business law, finance and accounting. This is followed by modern methods of advertising and marketing engendered by technological innovations such as the Internet. Viral campaigning, Internet advertising, collaborative advertising with technological services, and social media marketing are also explored by students.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma, along with other requirements for college admittance.

Course Topics

Coursework is devised to impart a tangible comprehension of marketing ideas, through internships and realistic projects. Coursework may include topics areas such as:

•Marketing strategies
•Advertising placement
•Market research
•Brand management
•Business ethics
•Accounting

Career Choices

Students may choose continued education at the graduate level or seek entry-level jobs after completing a degree in Marketing. Various marketing and advertising titles and tasks are available depending on particular companies’ needs; students can choose from titles such as:

•Advertising analyst
•Public relations representative
•Brand manager

Job and Wage Outlook

A job growth rate of 23% has been predicted for public relations specialists over the 2010-2020 decade, while a job growth rate of 41% has been predicted for market research analysts over the same period (U.S. Bureau of Labor Statistics (BLS)). In May 2012, specialists earned an average annual wage of $54,170, while research analysts and marketing specialists took home an average annual wage of $60,300. Marketing managers, who are expected to enjoy a job growth rate of 14% during the 2010-2020 decade, earned an average annual wage of $133,700, in May 2012.

Continuing Education Choices

Graduates of the bachelor degree program can pursue continued education by earning either a master’s or doctorate level degree. Students’ overall business expertise can be enhanced through these degrees while giving them the choice of focusing their studies on marketing areas. Students would need to do extensive independent study in order to center their research on particular points of interest or marketing problems selected by them.

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1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid
1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
Show more [+]
  • Online Courses
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to the Right IT, Computer Science, Cybersecurity, Software and Application Development, Web Design or Technology Management Degree Program for YOU.
  • Affordable and Flexible Information Technology Degree Programs from Top Colleges Across the Nation. Both Online And Campus!
  • Just Fill Out a Few Questions and You Can Find Your Perfect IT/Computer Science Degree Program Within Minutes.
  • Start Using our Fast, Free, and Easy Matching Service Right HERE and Right NOW!
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