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Degree Overview: Bachelor of Science (B.S.) Degree in Sales and Marketing Management

Majors Overview April 6, 2014

Bachelor of Science (B.S.) degree programs in Sales and Marketing Management may not be offered, but programs that cover similar subjects are available. The importance of sales brings in a variety of topics related to it, such as sales management, selling techniques, and sales strategies.

B.S. Programs in Sales and Marketing Management

Schools offer BS degree programs in Sales and Marketing, in addition to programs in Sales Management and Sales. It takes four years of full-time study to complete most programs, while schools offer some online. The focus of programs is typically on business fundamentals, and these are offered in a wide range of marketing topic areas. Additionally, every aspect of the sales process is investigated in sales-specific coursework; these include sales forecasting, sales communication, team building and recruitment. Areas of emphasis include leadership and communication skills, in addition to negotiation and motivation skills.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma.


Foundational business courses, including business communications, statistics, economics and accounting, are taken by students. Coursework also includes marketing courses in supply chain management, international marketing, contracts, market research, and consumer behavior. Sales-oriented coursework may include topic areas such as:

•Business sales
•Business policy
•Techniques of selling
•Sales management
•Sales strategies

Career Choices

Graduates are imparted the sales and marketing skills needed to pursue careers within entertainment, retail management and non-profit and profit enterprises. They can also seek entry-level sales and marketing occupations, and may use the additional sales knowledge to advance their careers through diversification to management roles in other fields. They may choose from entry-level positions such as:

•Sales representative
•Retail manager
•Sales manager
•Advertising coordinator

Job and Wage Outlook

A job growth rate of 12% has been predicted for sales managers over the 2010-2020 decade, while a job growth rate of 16% has been predicted for wholesale and manufacturing sales representatives, over the same period (U.S. Bureau of Labor Statistics (BLS)). Advertising, promotions and marketing managers are expected to enjoy a job growth rate of 14%.

In May 2012, sellers of goods other than technical and scientific products earned an average annual wage of $54,230, while sellers of technical and scientific products took home an average annual wage of $74,970; advertising and promotions managers earned $115,750, sales managers took home $105,260, and marketing managers grossed $119,480.

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