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Degree Overview: Bachelor of Science (B.S.) Degree in Sales and Marketing Management

Majors Overview April 6, 2014

Bachelor of Science (B.S.) degree programs in Sales and Marketing Management may not be offered, but programs that cover similar subjects are available. The importance of sales brings in a variety of topics related to it, such as sales management, selling techniques, and sales strategies.

B.S. Programs in Sales and Marketing Management

Schools offer BS degree programs in Sales and Marketing, in addition to programs in Sales Management and Sales. It takes four years of full-time study to complete most programs, while schools offer some online. The focus of programs is typically on business fundamentals, and these are offered in a wide range of marketing topic areas. Additionally, every aspect of the sales process is investigated in sales-specific coursework; these include sales forecasting, sales communication, team building and recruitment. Areas of emphasis include leadership and communication skills, in addition to negotiation and motivation skills.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma.

Coursework

Foundational business courses, including business communications, statistics, economics and accounting, are taken by students. Coursework also includes marketing courses in supply chain management, international marketing, contracts, market research, and consumer behavior. Sales-oriented coursework may include topic areas such as:

•Business sales
•Business policy
•Techniques of selling
•Sales management
•Sales strategies

Career Choices

Graduates are imparted the sales and marketing skills needed to pursue careers within entertainment, retail management and non-profit and profit enterprises. They can also seek entry-level sales and marketing occupations, and may use the additional sales knowledge to advance their careers through diversification to management roles in other fields. They may choose from entry-level positions such as:

•Sales representative
•Retail manager
•Sales manager
•Advertising coordinator

Job and Wage Outlook

A job growth rate of 12% has been predicted for sales managers over the 2010-2020 decade, while a job growth rate of 16% has been predicted for wholesale and manufacturing sales representatives, over the same period (U.S. Bureau of Labor Statistics (BLS)). Advertising, promotions and marketing managers are expected to enjoy a job growth rate of 14%.

In May 2012, sellers of goods other than technical and scientific products earned an average annual wage of $54,230, while sellers of technical and scientific products took home an average annual wage of $74,970; advertising and promotions managers earned $115,750, sales managers took home $105,260, and marketing managers grossed $119,480.

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  • Apply current theory to understand buyer behavior, define target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix in all functional marketing areas.
  • Use market research tools and procedures to estimate market potential, conduct exploratory and descriptive research, forecast demand, and communicate research findings effectively.
  • Demonstrate a working knowledge of the technological, web-based, and global developments that are changing the scope of the marketing discipline.
  • Apply current digital technologies or web-based solutions into marketing planning.
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South University , Virginia Beach
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  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
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  • Average class size is 25, allowing for more one-on-one time with instructors.
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  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
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1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
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  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
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Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Apply current theory to understand buyer behavior, define target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix in all functional marketing areas.
  • Use market research tools and procedures to estimate market potential, conduct exploratory and descriptive research, forecast demand, and communicate research findings effectively.
  • Demonstrate a working knowledge of the technological, web-based, and global developments that are changing the scope of the marketing discipline.
  • Apply current digital technologies or web-based solutions into marketing planning.
  • Demonstrate analytical and critical-thinking skills with direct application to business/marketing environments.
  • Determine appropriate practices and strategies for ethical marketing decision-making and behavior.
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
1 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid
1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
Show more [+]
  • Online Courses
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to the Right IT, Computer Science, Cybersecurity, Software and Application Development, Web Design or Technology Management Degree Program for YOU.
  • Affordable and Flexible Information Technology Degree Programs from Top Colleges Across the Nation. Both Online And Campus!
  • Just Fill Out a Few Questions and You Can Find Your Perfect IT/Computer Science Degree Program Within Minutes.
  • Start Using our Fast, Free, and Easy Matching Service Right HERE and Right NOW!
  • Online Courses

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