Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Master of Business Administration (MBA) Degree in Customer Relationship Management

Majors Overview May 10, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Customer Relationship Management and their education requirements, coursework, job and wage outlook, and continuing education choices.

Master of Business Administration (M.B.A.) Programs in Customer Relationship Management

Customer relationship managers design, plan, and implement customer management systems with the aim of organizing, synchronizing, and automating the processes involved in maintaining sales prospect and client information.

Although no school offers Master of Business Administration (M.B.A.) programs focused entirely on customer relationship management (CRM), many schools do offer Marketing M.B.A. degree programs that explore CRM concepts. Relevant courses in marketing strategies, marketing performance, and sales management are included in these programs. These programs also teach customer management technologies. Some schools offer M.B.A. programs in fully or partially online formats.

Education Requirements

The process relating to admission into M.B.A. programs is highly competitive at many schools. For instance, admissions boards expect students to display academic excellence and promise in their transcript grades. Many schools prefer incoming students with work experience, including volunteer occupations, military experience, and full-time employment. Admission criteria typically require applicants to hold a bachelor’s degree before they can begin core coursework.

Coursework

An M.B.A. program includes customer relationship management courses that focus heavily on marketing and technology. Completion of this master’s degree program gives students a strong understanding of nurturing business-to-consumer and business-to-business relationships.

These M.B.A. programs use learning methods that vary by school and may include using written essays, student-led discussions, lectures, and case analyses. Core marketing and customer relationship management coursework may include topic areas such as:

•Impact of CRM
•Performance outcomes
•Cross-functional coordination
•CRM technologies
•Direct marketing
•Sales management

Job and Wage Outlook

After completing an M.B.A. program with courses in marketing and customer relationship management, individuals can seek careers in business-to-business selling, retail sales, and corporate marketing. Some job responsibilities of an M.B.A. graduate could include forecasting sales, increasing market shares, pinpointing trends, and market data analytics.

Over the 2012 – 2022 decade, a faster-than-average job growth of 32% has been predicted for market research analysts (U.S. Bureau of Labor Statistics). The best employment opportunities are likely to be enjoyed by job seekers holding a relevant master’s degree. In May 2012, marketing specialists and market research analysts brought in an average annual wage of $60,300 (BLS).

Continuing Education Choices

The Customer Relationship Management Association (CRMA) offers continuing education options for CRM professionals in the field, including both online and live seminars. BPT Partners, a research group in customer relationship management, offers a seminar series that carries the endorsement of the CRMA.

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Kaplan University Online Degree Programs
  • Attend college on your terms. Kaplan University offers fully online degree programs that fit any schedule.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Online and ground-based program areas include Fashion Marketing and Management and more.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Start your journey! Classes starting Aug 17.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
4 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
  • Transfer up to 90 credits into an undergraduate degree program.
  • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
  • *BestColleges.com Gold Medal of Distinction
  • **excludes licensure, certification, and some doctoral programs
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
2 Program(s) Found
  • Designated a 2015 Military Friendly School by Victory Media for the 4th consecutive year.
  • Listed on the President’s Higher Education Community Service Honor Roll in 2013, for the sixth consecutive year
  • Links students to hundreds of training opportunities (beyond their traditional internships and practicum) at their many “partner agencies” in each of their local communities.
  • Accredited by the WASC Senior College and University Commission (WUSCUC).
  • Online Courses
  • Financial Aid
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to Psychology, Counseling, Human Services, Organizational, and Clinical Psychology Degree Programs and MORE.
  • View Bachelor's, Master's, Doctorate and Graduate Certificate Degree Programs in Psychology and Human Services Near YOU!
  • Accredited and Flexible Psychology Degree Programs to Fit Your Time and Budget. Use Our Matching Service - It's Easy and FREE!
  • Online Courses

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Kaplan University Online Degree Programs
  • Attend college on your terms. Kaplan University offers fully online degree programs that fit any schedule.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • There's still time to apply to Grand Canyon University and pursue your education. Learn more today!
  • Study on your schedule - GCU offers many programs 100% online to fit your busy lifestyle.
  • GCU offers a variety of opportunities to reduce the cost of furthering your education. Campus students may qualify for scholarships, while online students can take part in limited special offers.
  • A regionally accredited university, GCU also holds specialized accreditations and approvals for some of our core program offerings.
  • Degrees in business, education, nursing, humanities and social sciences, theology and more. Find the degree that fits you.
  • Talk to us today to learn more about financial aid and start dates!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
  • Transfer up to 90 credits into an undergraduate degree program.
  • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
  • *BestColleges.com Gold Medal of Distinction
  • **excludes licensure, certification, and some doctoral programs
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

Login to your account

Can't remember your Password ?

Register for this site!