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Degree Overview: Master of Business Administration (MBA) Degree in Customer Relationship Management

Majors Overview May 10, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Customer Relationship Management and their education requirements, coursework, job and wage outlook, and continuing education choices.

Master of Business Administration (M.B.A.) Programs in Customer Relationship Management

Customer relationship managers design, plan, and implement customer management systems with the aim of organizing, synchronizing, and automating the processes involved in maintaining sales prospect and client information.

Although no school offers Master of Business Administration (M.B.A.) programs focused entirely on customer relationship management (CRM), many schools do offer Marketing M.B.A. degree programs that explore CRM concepts. Relevant courses in marketing strategies, marketing performance, and sales management are included in these programs. These programs also teach customer management technologies. Some schools offer M.B.A. programs in fully or partially online formats.

Education Requirements

The process relating to admission into M.B.A. programs is highly competitive at many schools. For instance, admissions boards expect students to display academic excellence and promise in their transcript grades. Many schools prefer incoming students with work experience, including volunteer occupations, military experience, and full-time employment. Admission criteria typically require applicants to hold a bachelor’s degree before they can begin core coursework.

Coursework

An M.B.A. program includes customer relationship management courses that focus heavily on marketing and technology. Completion of this master’s degree program gives students a strong understanding of nurturing business-to-consumer and business-to-business relationships.

These M.B.A. programs use learning methods that vary by school and may include using written essays, student-led discussions, lectures, and case analyses. Core marketing and customer relationship management coursework may include topic areas such as:

•Impact of CRM
•Performance outcomes
•Cross-functional coordination
•CRM technologies
•Direct marketing
•Sales management

Job and Wage Outlook

After completing an M.B.A. program with courses in marketing and customer relationship management, individuals can seek careers in business-to-business selling, retail sales, and corporate marketing. Some job responsibilities of an M.B.A. graduate could include forecasting sales, increasing market shares, pinpointing trends, and market data analytics.

Over the 2012 – 2022 decade, a faster-than-average job growth of 32% has been predicted for market research analysts (U.S. Bureau of Labor Statistics). The best employment opportunities are likely to be enjoyed by job seekers holding a relevant master’s degree. In May 2012, marketing specialists and market research analysts brought in an average annual wage of $60,300 (BLS).

Continuing Education Choices

The Customer Relationship Management Association (CRMA) offers continuing education options for CRM professionals in the field, including both online and live seminars. BPT Partners, a research group in customer relationship management, offers a seminar series that carries the endorsement of the CRMA.

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