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Degree Overview: Master of Business Administration (MBA) Degree in Customer Relationship Management

Majors Overview May 10, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Customer Relationship Management and their education requirements, coursework, job and wage outlook, and continuing education choices.

Master of Business Administration (M.B.A.) Programs in Customer Relationship Management

Customer relationship managers design, plan, and implement customer management systems with the aim of organizing, synchronizing, and automating the processes involved in maintaining sales prospect and client information.

Although no school offers Master of Business Administration (M.B.A.) programs focused entirely on customer relationship management (CRM), many schools do offer Marketing M.B.A. degree programs that explore CRM concepts. Relevant courses in marketing strategies, marketing performance, and sales management are included in these programs. These programs also teach customer management technologies. Some schools offer M.B.A. programs in fully or partially online formats.

Education Requirements

The process relating to admission into M.B.A. programs is highly competitive at many schools. For instance, admissions boards expect students to display academic excellence and promise in their transcript grades. Many schools prefer incoming students with work experience, including volunteer occupations, military experience, and full-time employment. Admission criteria typically require applicants to hold a bachelor’s degree before they can begin core coursework.

Coursework

An M.B.A. program includes customer relationship management courses that focus heavily on marketing and technology. Completion of this master’s degree program gives students a strong understanding of nurturing business-to-consumer and business-to-business relationships.

These M.B.A. programs use learning methods that vary by school and may include using written essays, student-led discussions, lectures, and case analyses. Core marketing and customer relationship management coursework may include topic areas such as:

•Impact of CRM
•Performance outcomes
•Cross-functional coordination
•CRM technologies
•Direct marketing
•Sales management

Job and Wage Outlook

After completing an M.B.A. program with courses in marketing and customer relationship management, individuals can seek careers in business-to-business selling, retail sales, and corporate marketing. Some job responsibilities of an M.B.A. graduate could include forecasting sales, increasing market shares, pinpointing trends, and market data analytics.

Over the 2012 – 2022 decade, a faster-than-average job growth of 32% has been predicted for market research analysts (U.S. Bureau of Labor Statistics). The best employment opportunities are likely to be enjoyed by job seekers holding a relevant master’s degree. In May 2012, marketing specialists and market research analysts brought in an average annual wage of $60,300 (BLS).

Continuing Education Choices

The Customer Relationship Management Association (CRMA) offers continuing education options for CRM professionals in the field, including both online and live seminars. BPT Partners, a research group in customer relationship management, offers a seminar series that carries the endorsement of the CRMA.

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  • Ready to earn your business degree? If you identify with at least one of the statements below, GCU could be a good fit for you!
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4 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Ranked among the Best Online MBA Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses make it possible for students to earn a bachelor’s degree in as little as 18 months and a master’s degree in 14-24 months.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
  • Online Courses
3 Program(s) Found
  • Earn your Bachelor of Business Administration (BBA) 100% online
  • Learn business and leadership skills through case studies and intensive projects, culminating in a capstone course
  • Program designed to teach students key concepts in accounting, financial services, and marketing
  • South University brings over 115 years of achievement and tradition to a supportive, online classroom
  • We're now Non-Profit.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
  • Ready to earn your business degree? If you identify with at least one of the statements below, GCU could be a good fit for you!
  • I have worked in the business field for a number of years and want to further my education in order to qualify for promotions, leadership positions, and salary increases.
  • I am graduating from high school and am interested in pursuing a career in a business field, but I first need the skills experience.
  • I am interested in a Bachelor's, Master's or Doctoral degree in my specialized business area of focus.
  • I want flexible course offerings, such as the option of 100% online, evening or campus classes.
  • I need a university that provides quality educational offerings through academic excellence and real-world relevance. Does this sound like you? Apply today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
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