Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Master of Business Administration (MBA) Degree in Digital Media

Majors Overview May 15, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Digital Media and their education requirements, coursework, career choices, continuing education choices, and job and wage outlook.

Master of Business Administration (M.B.A.) Programs in Digital Media

Few schools, if any, offer Master of Business Administration (M.B.A.) degrees with a specialization in digital media management or digital media. However, students may complete coursework in digital media as part of the general MBA curriculum, or as part of a digital marketing concentration within the MBA degree program.

Apart from an undergraduate degree, incoming students may also have to satisfy coursework and testing requirements. After they have enrolled, applicants may be given the opportunity to complete a digital portfolio and an internship, in addition to a thesis.

Education Requirements

Admission criteria typically require incoming students to have an undergraduate degree as well as knowledge of business processes and business terminology. They are also commonly required to know about finance, accounting, and statistics. In some business schools, students are expected to pass a Graduate Record Exams (GRE) or Graduate Management Admission Test (GMAT) before they can get admitted to an MBA program.

Coursework

Students enrolled in MBA in Digital Marketing degree programs are taught media and business communication using new media techniques, apart from computer technology. Coursework also involves discussion of social media management, digital media law, brand development, digital marketing, and trends in digital media.

Computer communication skills are learned by students while they build a foundation of supervisory and business leadership expertise. Apart from coursework, an internship, a portfolio, and a master’s thesis are often required to be completed. Core coursework may include topic areas such as:

•Social media
•Strategic planning
•New media marketing
•Digital strategy
•Media law

Career Choices

Program graduates can seek mid- to upper-level business management careers in telecommunications, new media or publishing. Students may also start their companies and use new media techniques to accomplish success. They may choose from popular career options such as:

•Brand management
•Media and entertainment
•Marketing

Continuing Education Choices

Program graduates may seek continued education by earning a Ph.D. in Business Administration with a focus on learning advanced skills in strategy, marketing and management. Within digital media doctoral programs, theories in technology, science and art are investigated via project-oriented coursework.

Job and Wage Outlook

Over the 2012 – 2022 decade, a job growth of 12% has been predicted for advertising, promotions and marketing managers (U.S. Bureau of Labor Statistics). In 2012, managers working in advertising and promotions brought in an average annual wage of $88,590, while those employed in marketing earned $119,480 on average per annum (BLS).

Showing schools in your area

Matching School Ads
2 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Separate yourself from the pack by completing one of Saint Leo’s highly-rated Business degree programs. Associates, Bachelors, and Graduate degrees in highly sought-after concentrations available!
  • Learn the necessary skills and build the foundation to propel your business career by receiving an education from our faculty members with true real-world experience.
  • Saint Leo University provides academic excellence, flexibility, affordability, and a wide range of educational programs with financial aid and scholarships available to those who qualify.
  • Saint Leo offers a 14:1 Student-Teacher Ratio to ensure you get the personal attention you deserve.
  • Learn on your schedule with our 6 convenient available start dates throughout the year. Get started on earning your accredited Business degree today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

Showing schools in your area

Matching School Ads
2 Program(s) Found
  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Separate yourself from the pack by completing one of Saint Leo’s highly-rated Business degree programs. Associates, Bachelors, and Graduate degrees in highly sought-after concentrations available!
  • Learn the necessary skills and build the foundation to propel your business career by receiving an education from our faculty members with true real-world experience.
  • Saint Leo University provides academic excellence, flexibility, affordability, and a wide range of educational programs with financial aid and scholarships available to those who qualify.
  • Saint Leo offers a 14:1 Student-Teacher Ratio to ensure you get the personal attention you deserve.
  • Learn on your schedule with our 6 convenient available start dates throughout the year. Get started on earning your accredited Business degree today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

Login to your account

Can't remember your Password ?

Register for this site!