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Degree Overview: Master of Business Administration (MBA) Degree in Marketing Strategy

Majors Overview May 10, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Marketing Strategy and their education requirements, coursework, career choices, and continuing education choices.

Master of Business Administration (M.B.A.) Programs in Marketing Strategy

Students enrolled in a Master of Business Administration (M.B.A.) degree program complete vast coursework covering a variety of subject areas related to business, including ethics, public policy, and management. Very few schools offer M.B.A. programs with marketing strategies concentrations; however, interested students can avail several marketing courses offered by schools.

Various topics in accounting, finance, and business are covered in the M.B.A. program with a marketing strategy concentration that has a specific focus on the techniques and methods for developing appealing ideas that may attract consumers.

Coursework in some M.B.A. programs is available in partially or wholly online formats. The Association to Advance Collegiate Schools of Business (AACSB) offers accreditation to business schools awarding master’s degrees in business administration.

Education Requirements

Admission criteria typically require incoming students to an M.B.A. program with a concentration in marketing strategies to hold an accredited bachelor’s degree. Students from a wide array of undergraduate academic backgrounds can participate in M.B.A. programs; these include the liberal arts, mathematics, and engineering, among others.

Submission of scores from the Graduate Management Admission Test (GMAT) is also a requirement of applicants to the program. In addition to adequate test scores and a bachelor’s degree, significant professional experience may also be expected to be had by incoming students to M.B.A. degree programs.

Coursework

Core coursework in an M.B.A. degree program with a marketing strategies concentration might typically include topic areas such as:

•Real estate finance
•Consumer behavior
•Marketing forecasting techniques
•Entrepreneurial marketing
•Multicultural marketing

Career Choices

Armed with an M.B.A. degree in Marketing Strategies, graduates may choose from popular career options such as:

•Marketing researcher
•Sales executive
•Project supervisor
•Marketing consultant
•Insurance agent

Continuing Education Choices

Graduates from an M.B.A. program in Marketing Strategies can seek continuing education with an additional graduate or professional degree. Those seeking a career in advertising, sales, or entertainment could augment their M.B.A. degrees with a marketing strategies concentration with a law degree.

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