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Degree Overview: Master’s Degree Programs in Enrollment Management

Majors Overview June 8, 2015

This article talks about master’s degree programs in enrollment management and their education requirements, coursework, and job and wage outlook.

Master’s Programs in Enrollment Management

College employees seeking career advancement to higher positions of management and leadership would benefit from pursuing an MS in Education degree program with a specialization in enrollment management. Students enrolled in these programs learn about designing and executing effective enrollment procedures, marketing universities to prospective students, and employing technology strategies for enrollment purposes. A research-intensive thesis paper usually marks the culmination of the program.

Education Requirements

Admission criteria typically require incoming students to be working professionals with a bachelor’s degree. Also, some years of professional experience working for a university or college is commonly sought by most schools.

Coursework

The primary focus of coursework is on the future and history of enrollment technologies and policies. Completion of a thesis project by enrolled students is a common requirement in most programs; the project requires students to design and oversee specific types of enrollment procedures. Core coursework covers subject areas such as:

•Strategic planning in enrollment management
•Technology applications
•Student retention and success
•Enrollment management in higher education
•Enrollment management marketing and communications
•Higher education politics and leadership

Job and Wage Outlook

In 2000, about 146,200 individuals were employed as postsecondary educational administrators in the United States (U.S. Bureau of Labor Statistics). Over the 2012 – 2022 decade, a job growth rate of 15% has been predicted for these professionals (BLS). In May 2012, postsecondary education administrators brought in an average annual wage of $86,490 (BLS).

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