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Earn an Associate of Science Degree in Fashion Design and Marketing

Majors Overview April 10, 2014

Receive information about the Associate of Science (A.S.) degree program in Fashion Design and Marketing and its coursework, career choices, and continuing education choices.

A.S. Programs in Fashion Design and Marketing

Students enrolled in an Associate of Science (A.S.) program relating to Fashion Design and Marketing are provided with a solid foundation in various areas of the fashion industry, such as fashion history, design and merchandising. Merchandising campaigns are often created by students to employ a variety of design elements. The program also includes business courses aimed at making students adept at marketing and selling their products. Students are also required to create portfolios of their designs to showcase their skills to potential recruiters.

Fashion institutes, technical schools and community colleges, may offer these 2-year programs as AS in Fashion Merchandising and AS in Fashion Design programs. Internships are also included to teach students how to promote themselves to potential recruiters in the field.

Admission criteria typically require applicants to hold a GED certificate or high school diploma.

Coursework

Coursework in Fashion Design and Marketing related programs is a combination of classroom lectures and hands-on experience. Participation in internships and workshops will help students learn about management, buying and selling. Apart from basic art and design classes, coursework may also include topic areas such as:

•Visual merchandising
•Textiles
•Consumer behavior
•Fashion marketing
•Advertising and promotion
•Fashion techniques
•Fashion CAD (computer-aided design)
•Sewing construction
•Basic patternmaking
•Fashion or retail buying

Career Choices

Those who successfully complete Fashion Merchandising and Fashion Design Associate of Science (A.S.) programs may opt for entry-level occupations as pattern-makers or sketching assistants, and gain work experience to advance their career prospects. Those who successfully complete associate degree programs may also seek business with department stores, design firms and apparel wholesalers. They may opt for career titles such as:

•Fashion merchandiser
•Clothing designer
•Fashion marketing executive
•Fashion designer
•Fashion assistant
•Haute couture designer

Continuing Education Choices

After they complete an associate’s degree, aspiring fashion designers or marketers may pursue continued education by earning a bachelor’s degree in Fashion Merchandising or Fashion Design. Some schools offer programs that encompass both marketing and design, with coursework that includes topic areas such as fashion accessories, draping, fashion illustration and retail management.

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