Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Earning a Bachelor of Business Administration Degree in Marketing

Majors Overview March 18, 2014

Bachelor of Business Administration degree programs in Sales and Marketing may not always be available, but Bachelor of Business Administration degree programs with marketing concentrations can prepare students for careers in sales and usually includes education related to sales. Graduates may pursue careers in marketing development, sales management, and promotions. Additional career opportunities and higher education may also be available for graduates.

B.B.A. Programs in Marketing

Students enrolled in Bachelor of Business Administration degree programs in Marketing are provided a rudimentary education in management and business principles, in addition to coursework in sales, customer service, communications, economics, market research and analysis and marketing. Through the Marketing emphasis, students are provided with valuable tools, including business acumen. Schools often organize programs around a management framework whereby students are imparted an understanding of marketing concepts and the application of these ideas in decision-making and management of business activities.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma.

Coursework

Coursework is devised to impart knowledge to students about the basics of business principles and gauging of consumer reactions to certain products or ads. Additionally, coursework in some programs may include liberal arts courses aimed at helping students to hone their communication skills. Coursework may commonly include subject areas such as:

•Advertising
•Marketing
•International marketing
•Marketing research
•Consumer behavior
•Economics
•Business statistics
•Management
•Sales management

Career Choices

These programs are typically designed to provide exposure to marketing operations. Enrolled students may seek entry-level careers in retail management, sales, marketing research, customer service, public relations, product management, or advertising. Students may pursue common career options such as:

•Marketing manager
•Advertising manager
•Sales manager
•Promotions manager

Job and Wage outlook

Average job growth rates of 8% for sales managers, 12% for advertising and promotions managers, and 12% for marketing managers over the 2012-2022 decade have been projected by the Bureau of Labor Statistics (BLS). In May 2012, average annual wages were $105,260 for sales managers, $115,750 for marketing managers, and $115,750 for advertising and promotions managers.

Continuing Education Choices

Bachelor’s degree holders may pursue continued education by earning a master’s degree to gain advanced professional positions, including administrative or leadership roles. Coursework in Master of Business Administration (M.B.A.) degree programs specializing in Sales or Marketing include subject areas such as leadership, marketing analysis and financial accounting. Schools also offer Ph.D. programs in Marketing that are most appropriate for those seeking careers in academia or research, with theoretical courses on psychological, business, marketing and socio-economic topic areas. Enrolled students are required to complete a dissertation, in addition to extensive research.

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
3 Program(s) Found
  • Online and ground-based program areas include Fashion Marketing and Management and more.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Join our next Open House on 10/21 (10/28 @ select locations)!
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
5 Program(s) Found
  • Online Bachelor's programs include BBA, Criminal Justice, Psychology, IT, Healthcare Management & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
  • Provide a range of campus experiences and services online including advising, tutoring, student community, and career services
  • Give students and alumni access to career assistants who help with resumes, cover letters, job hunting, and more.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Online Bachelor's programs include BBA, Criminal Justice, Psychology, IT, Healthcare Management & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
  • Provide a range of campus experiences and services online including advising, tutoring, student community, and career services
  • Give students and alumni access to career assistants who help with resumes, cover letters, job hunting, and more.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

Login to your account

Can't remember your Password ?

Register for this site!