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Earning a Bachelor of Business Administration Degree in Marketing

Majors Overview March 18, 2014

Bachelor of Business Administration degree programs in Sales and Marketing may not always be available, but Bachelor of Business Administration degree programs with marketing concentrations can prepare students for careers in sales and usually includes education related to sales. Graduates may pursue careers in marketing development, sales management, and promotions. Additional career opportunities and higher education may also be available for graduates.

B.B.A. Programs in Marketing

Students enrolled in Bachelor of Business Administration degree programs in Marketing are provided a rudimentary education in management and business principles, in addition to coursework in sales, customer service, communications, economics, market research and analysis and marketing. Through the Marketing emphasis, students are provided with valuable tools, including business acumen. Schools often organize programs around a management framework whereby students are imparted an understanding of marketing concepts and the application of these ideas in decision-making and management of business activities.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma.

Coursework

Coursework is devised to impart knowledge to students about the basics of business principles and gauging of consumer reactions to certain products or ads. Additionally, coursework in some programs may include liberal arts courses aimed at helping students to hone their communication skills. Coursework may commonly include subject areas such as:

•Advertising
•Marketing
•International marketing
•Marketing research
•Consumer behavior
•Economics
•Business statistics
•Management
•Sales management

Career Choices

These programs are typically designed to provide exposure to marketing operations. Enrolled students may seek entry-level careers in retail management, sales, marketing research, customer service, public relations, product management, or advertising. Students may pursue common career options such as:

•Marketing manager
•Advertising manager
•Sales manager
•Promotions manager

Job and Wage outlook

Average job growth rates of 8% for sales managers, 12% for advertising and promotions managers, and 12% for marketing managers over the 2012-2022 decade have been projected by the Bureau of Labor Statistics (BLS). In May 2012, average annual wages were $105,260 for sales managers, $115,750 for marketing managers, and $115,750 for advertising and promotions managers.

Continuing Education Choices

Bachelor’s degree holders may pursue continued education by earning a master’s degree to gain advanced professional positions, including administrative or leadership roles. Coursework in Master of Business Administration (M.B.A.) degree programs specializing in Sales or Marketing include subject areas such as leadership, marketing analysis and financial accounting. Schools also offer Ph.D. programs in Marketing that are most appropriate for those seeking careers in academia or research, with theoretical courses on psychological, business, marketing and socio-economic topic areas. Enrolled students are required to complete a dissertation, in addition to extensive research.

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5 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Ranked among the Best Online MBA Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses make it possible for students to earn a bachelor’s degree in as little as 18 months and a master’s degree in 14-24 months.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 95% of Liberty University students receive some form of financial aid
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  • Financial Aid
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Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to the Right Business Administration and Management, Accounting, Healthcare Administration, Marketing and Entrepreneurship Degree Program for YOU.
  • Affordable and Flexible Business Degree Programs from Top Colleges Across the Nation. Both Online And Campus!
  • Just Fill Out a Few Questions and You Can Find Your Perfect Business Degree Program Within Minutes.
  • Start Using our Fast, Free, and Easy Matching Service Right HERE and Right NOW!
  • Online Courses

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