Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Information on Master’s Degree Programs in Fashion Marketing

Majors Overview June 3, 2015

Master’s degree programs in fashion marketing are not usually available in the United States; however, many schools do offer Master of Science (M.S.) degree programs in Fashion Merchandising. These programs teach students to sell, manufacture, and buy fashion items as business owners or for wholesale or retail industries.

Master’s Programs in Fashion Marketing

Students enrolled in a 2-year master’s degree program in fashion merchandising get an overview of the fashion industry, in addition to a good grasp of technologies, basic business principles, marketing strategies, and manufacturing practices. They learn about applying those principles of economics and business to their grasp of practices in the fashion industry, with the aim to sell shoes, designer clothes, and accessories.

Fashion merchandising students learn about analyzing and interpreting trends in the fashion retail market, aiming to make informed merchandising and purchasing decisions. They also learn about how to market to key demographics and how to make items visually appealing to consumers through the use of visual merchandising techniques. Incoming students to most master’s degree programs specializing in fashion merchandising are also required to complete a project or thesis paper. A work-study or internship experience at a fashion marketing firm or fashion design house is also commonly included in the coursework.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree in a field, such as fashion merchandising, fashion design, textiles, marketing, retail management, or business administration. A prior portfolio of work may be a requirement for students seeking admittance to some master’s degree programs.

Coursework

Program coursework has a primary focus on practical and theoretical business trends in the retail and fashion industry. Core coursework may cover topic areas such as:

•Fashion marketing
•Visual merchandising
•Retail mathematics
•Retail market analysis
•Supply chain management
•Retail buying
•Product development
•Industrial distribution
•Trends in merchandising
•Fashion forecasting

Career Choices

Program graduates may want to own a retail establishment or perform work on the business side of the fashion world. They may choose from available positions such as:

•Fashion buyer
•Apparel wholesaler
•Retail store manager
•Fashion marketing account manager
•Fashion manufacturing director

Job and Wage Outlook

Over the 2012 – 2022 decade, a slower-than-average job growth rate of four percent has been predicted for purchasing managers, buyers and purchasing agents (U.S. Bureau of Labor Statistics). In 2012, wholesale and retail buyers brought in an average annual wage of $60,550 (BLS).

Continuing Education Choices

Program graduates may seek continued education by earning a Doctor of Philosophy (Ph.D.) in Business, Specialized Marketing, or Fashion Design that could lead to a career in academia or research. They may also attend seminars and courses offered by some professional organizations and universities in order to stay abreast of emerging technologies and practices in the field.

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
2 Program(s) Found
South University , Virginia Beach
  • Program options include Accounting, Business Administration, Leadership, and more.
  • Curriculum focuses on developing leadership, critical thinking, problem-solving, and communication skills.
  • Programmatic accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) at select campuses.
  • Business programs are available at many of the 11 campus locations across the United States.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
1 Program(s) Found
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • Online bachelor's and master's level Business programs are available.
  • Courses are designed to teach practical business solutions, with a career-focused curriculum.
  • Students can study in areas such as business, applied management, and business administration.
  • Experienced professionals equip students with a working knowledge of marketing, financing, accounting, and sales.
  • Students who have graduated high school in or before 2015 are eligible to apply.
  • Online Courses
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Online bachelor's and master's level Business programs are available.
  • Courses are designed to teach practical business solutions, with a career-focused curriculum.
  • Students can study in areas such as business, applied management, and business administration.
  • Experienced professionals equip students with a working knowledge of marketing, financing, accounting, and sales.
  • Students who have graduated high school in or before 2015 are eligible to apply.
  • Online Courses
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

Login to your account

Can't remember your Password ?

Register for this site!