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Information on Master’s Degree Programs in Public Relations Management

Majors Overview June 29, 2015

This article talks about master’s degree programs in public relations management and their education requirements, coursework, career choices, job and wage outlook, and continuing education choices.

Master’s Programs in Public Relations Management

Few schools, if any, offer specific master’s degree programs in public relations management, though they may be available in some accredited schools. Coursework in a master’s degree program in public relations management covers different topic areas in marketing, human resources, and business. Core coursework also covers specialized courses in group psychology, organizational behavior, and statistical analysis.

In order to graduate from a master’s degree program in public relations management, students are required to complete a research dissertation supervised by an assigned faculty member. Undergraduate students are required to be taught courses by master’s candidates enrolled in some programs.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree, in addition to submission of GRE scores and a transcript of undergraduate grades. Potential candidates may also have to meet with faculty members and admissions counselors for an interview.

Coursework

Coursework covers a wide array of subject areas in business operations, human resource management, and financial analysis. Core coursework may cover topic areas such as:

•Strategic marketing
•Communication theory
•Public relations research
•Basic accounting
•Public relations campaign planning

Career Choices

Program graduates can choose from job opportunities in numerous fields, including media management, corporate marketing, and advertising. Apart from public relations management, other possible job positions available to graduates from a master’s degree in public relations management include:

•Copywriter
•Human resource manager
•Community outreach director
•Press consultant
•Public relations specialist

Job and Wage Outlook

Over the 2012 – 2022 decade, a job growth rate of 13% has been predicted for public relations managers (U.S. Bureau of Labor Statistics). During the same decade, public relations specialists are expected to see a faster-than-average job growth rate of 12%. In 2012, public relations managers brought in an average annual wage of $95,450 while specialists banked $54,170 (BLS).

Continuing Education Choices

Program graduates seeking continuing education may pursue enrollment in professional schools, including law school, or doctoral degree programs, such as a Ph.D. in Advertising and Public Relations program.

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  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
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  • Lancaster Bible College|Capital Seminary & Graduate School's mission has remained constant since 1933:
  • Lancaster Bible College|Capital Seminary & Graduate School offers 50+ majors, 8 academic departments and a variety of mission/ministry groups.
  • Lancaster Bible College's programs offer flexible degree formats. Our programs allow you to continue working in your current field, and apply life experiences as credits in certain instances.
  • Lancaster Bible College|Capital Seminary & Graduate School believes that God gave you a unique set of gifts. Now, He's giving you the opportunity to use them
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  • Degrees at all levels with concentrations in Finance, Marketing, and much more
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  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

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