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Information on Master’s Degree Programs in Strategic Communications

Majors Overview June 29, 2015

Students in master’s degree programs in strategic communications will learn how to improve and analyze organizations and businesses. They will become skilled in helping institutions fulfill society’s demands through creative solutions and understanding those demands. These programs help students advance their professional careers to leadership positions.

Information on Strategic Communications Programs

Students enrolled in master’s degree programs in strategic communication are taught organizational development, leadership, and communication techniques in various fields. Not every school offers these programs that are available as both on-campus and online programs. It is available at some schools in an accelerated executive format. Students enrolled in the online programs may be required to participate in one or more on-campus residencies; a research or capstone project requirement is often in both formats.

Related Degree Programs

Graduate degree programs in communications, business, or organizational development help students develop communication or leadership skills. Some schools offer these programs in both on-campus and online formats. Related master’s degree programs include:

•Master of Arts (M.A.)in Communications
•Master of Arts (M.A.)in Organizational Leadership
•Master of Business Administration (M.B.A.) with a management communication concentration
•Master of Business Administration (M.B.A.)
•Master of Science (M.S.)in Organizational Communication

Master’s Programs in Strategic Communications

Students enrolled in programs in strategic communications may be awarded a Master of Arts (M.A.), Master of Science (M.S.), or a professional master’s degree. These programs have similar curricula; however, the coursework of the professional degrees is typically devised to serve the needs of individuals currently pursuing professional communications careers.

Students enrolled in strategic communications master’s degree programs are trained to assume executive-level communications professional roles in helping organizations and businesses make optimal decisions aimed at achieving various goals. Students learn about analyzing the networks and structure of global industries, local businesses, non-profit groups, government agencies, and other institutions. Students also learn about providing solutions to problems, reaching out to targeted audiences and designing agendas.

Strategic communications students learn about effective utilization of contemporary forms of communication, including blogs, social media, and pod-casts. They look into business topics such as advertising, market research methods, key messages, promotions, and public relations. They may also learn ways of communicating with target audiences by giving them a grasp of the power of decision-making factors, opinions, and persuasive promotion tactics. Students also gain numerous practical skills, including problem-solving, critical thinking, reasoning, analysis, public speaking, and writing.

Education Requirements

Admission criteria in competitive strategic communications master’s degree programs typically require incoming students to hold a bachelor’s degree. Applicants are also expected to have significant work experience in communications or a relevant career area.

Coursework

Coursework includes subject areas such as business, communications, and social studies. Leaders of successful industries may sometimes be in lectures. Core coursework may cover topic areas such as:

•Visual and creative communications
•Global Communications
•Political Communications
•Public relations and positioning
•Organizational leadership
•Strategic communications theory
•Strategic writing
•Corporate social responsibility
•Crisis management
•Marketing communications

Career Choices

Program graduates can seek career advancement through leadership positions or new jobs in management. They may work in political, medical, legal, educational, or business sectors, and choose from possible job positions such as:

•Consultant
•Supervisor
•Vice President
•CEO
•Public relations manager
•Human resources director

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  • Topped the list as Best Online Bachelor’s Program in Virginia by U.S. News & World Report in 2019.
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  • Averett University is a top-ranked, fully-accredited institution that offers students over 30 undergraduate majors, minors and special programs, and 5 master's programs.
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  • Averett offers students learning experiences that mirror real-life situations. This means you can put today's lesson to the test during tomorrow’s workday.
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3 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
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  • Lancaster Bible College|Capital Seminary & Graduate School is a private Bible college composed of undergraduate, accelerated undergraduate and graduate learners.
  • Lancaster Bible College|Capital Seminary & Graduate School's mission has remained constant since 1933:
  • Lancaster Bible College|Capital Seminary & Graduate School offers 50+ majors, 8 academic departments and a variety of mission/ministry groups.
  • Lancaster Bible College's programs offer flexible degree formats. Our programs allow you to continue working in your current field, and apply life experiences as credits in certain instances.
  • Lancaster Bible College|Capital Seminary & Graduate School believes that God gave you a unique set of gifts. Now, He's giving you the opportunity to use them
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  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

Showing schools in your area

Sponsored
5 Program(s) Found
  • Topped the list as Best Online Bachelor’s Program in Virginia by U.S. News & World Report in 2019.
  • Regent is ranked among Top National Universities by U.S. News & World Report, 2019.
  • Flexible online, on-campus and evening courses offered in 135 areas of study, including Business, Nursing, Psychology, & more.
  • Regent is recognized among Top #10 Military Friendly Schools by Military Friendly®, 2019.
  • 88% of Regent University students receive financial aid, with $24 million awarded in institutional scholarships & aid in 2017-18.
  • Online Courses
2 Program(s) Found
  • Averett University is a top-ranked, fully-accredited institution that offers students over 30 undergraduate majors, minors and special programs, and 5 master's programs.
  • Accelerated programs designed for convenience: choose from weekly evening courses at one of Averett's Virginia locations or study online and on your own time.
  • Averett University was named one of Virginia’s top colleges for return on investment, and their average scholarship package lowers the cost of attendance further by almost 40%.
  • Averett offers students learning experiences that mirror real-life situations. This means you can put today's lesson to the test during tomorrow’s workday.
  • Averett University's 12:1 student-professor ratio makes your education a collaborative endeavor based on close relationships between students and faculty.
  • Online Courses
3 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Lancaster Bible College|Capital Seminary & Graduate School is a private Bible college composed of undergraduate, accelerated undergraduate and graduate learners.
  • Lancaster Bible College|Capital Seminary & Graduate School's mission has remained constant since 1933:
  • Lancaster Bible College|Capital Seminary & Graduate School offers 50+ majors, 8 academic departments and a variety of mission/ministry groups.
  • Lancaster Bible College's programs offer flexible degree formats. Our programs allow you to continue working in your current field, and apply life experiences as credits in certain instances.
  • Lancaster Bible College|Capital Seminary & Graduate School believes that God gave you a unique set of gifts. Now, He's giving you the opportunity to use them
  • Online Courses

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