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Master of Business Communication Degree Program Overview

Majors Overview May 23, 2015

Get information about Master of Business Communication degree programs and their education requirements, coursework, career choices, and continuing education choices.

Master of Business Communication Programs

Few schools, if any, offer a specific Master of Business Communication degree program; alternatively, interested students may choose to complete similar courses in general communication master’s degree programs. Coursework in master’s degree programs in communication covers public relations, leadership principles, and ethics. Original research and a thesis must be completed by students pursuing a communication graduate degree. Students enrolled in a communication master’s program who are interested in business may be allowed to earn a Master of Business Administration (M.B.A.) or other graduate degrees in business simultaneously.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree. They may also have to submit results from a standardized test, such as the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE).

Coursework

Coursework covers communications technologies, human resource management, and advertising and communications technologies. Decision making, basic statistics, and research analysis are also covered to augment core coursework in subject areas such as:

•Direct marketing tactics
•Fundamentals of marketing
•Creative advertising strategies
•Corporate communications management
•Public relations practice

Career Choices

Program graduates may seek careers with non-profit organizations, government bureaucracies, and corporations. They may choose from popular job titles such as:

•Advertising researcher
•Corporate communications manager
•Public relations director
•Marketing consultant
•Consumer behavior analyst

Continuing Education Choices

Program graduates may seek continued education by earning an additional professional or graduate degree in finance, marketing or business administration. They may also pursue a doctoral degree in advertising that could lead to a job role as a corporate executive, educator, or researcher.

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