Marketing directors present their understanding of consumer behavior, contacts in the industry and leadership skills to bear in selling services and products. Typically, marketing directors are holders of bachelor degrees augmented by previous experience in their area of specialization.
Marketing Director Job Profile
Clients rely on marketing directors for the promotion of their (client’s) products or services. In-house marketing departments of large firms, nonprofits, schools and advertising firms are common employers of marketing directors. These professionals are assigned the responsibility of conception and analysis of marketing strategies, brainstorming ways of directing business toward clients, overseeing market research and staying on top of services and products with current or projected demand. Clients rely on these professionals to help with pricing on their products or services.
High-stress work Environment
This career involves long working hours compared to other professionals in any other industries. In 2008, more than eighty percent of marketing directors worked more than forty hours a week (source: U.S. Bureau of Labor Statistics (BLS) (www.bls.gov)). Typically, marketing directors work in a high-stress environment because they need to meet deadlines.
An ONet survey has revealed that most marketing directors have completed a bachelor degree program (source: www.onetonline.org). Business-intensive coursework includes an introduction of concepts in statistics, finance, ethics and business law. Advanced coursework includes market research, communications, international marketing and consumer behavior. Students are required to take part in group projects that involve development of plans and implementation of a marketing campaign.
Advanced Degree Courses
A Master of Business Administration in Marketing and a Master of Science in Marketing are other options for students to consider, apart from a Master of Science in Integrated marketing, which is a variation on the above degree programs. Students learn advanced business and marketing skills in the program that conclude with a written proposal or thesis.
Additional Career Detail
Prospective marketing directors acknowledge their first step in the career field is an entry-level marketing job. Job responsibilities can involve providing assistance to experienced professionals in execution of marketing services and promotion of products. With experience, new employees in the field can expect to earn more challenging assignments, such as promotion to account manager that will involve managing accounts of one or more clients.
Job Growth and Wage Potential
Marketing directors have a bright job outlook during the years from 2008 to 2018, with job growth in the field projected to increase at twelve percent during the period (source: BLS). In 2011, marketing directors earned an average annual income that ranged from $36,471 to $163,088.