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Degree Overview: Bachelor of Science (B.S.) Degree in Digital Media

Majors Overview February 7, 2015

Digital media training is a combination of coursework in computer science, graphic design, and virtual communications. Bachelor of Science (B.S.) or Bachelor of Arts (B.A.) degree programs in Digital Media are common four-year undergraduate programs.

Bachelor of Science (B.S.) Degree Programs in Digital Media

Students enrolled in digital media bachelor’s degree programs are taught the skills necessary to design and develop technological imagery in the form of audio, video, or both. Digital media specializations may vary by college and may be offered in interactive media, website design, digital animation, or game design. During the bachelor’s degree program, students are expected to complete an individual digital media portfolio.

Education Requirements

Admission criteria related to digital media programs may require completion of foundational courses in two-dimensional design, art, drawing, and computers, in addition to the submission of general application forms. Candidates with an existing portfolio or prior work experience may be preferred by admission boards.


Coursework relating to a digital media bachelor’s degree program focuses on familiarizing students with numerous software programs, including Adobe Dreamweaver, Apple Final Cut Pro, AutoDesk Maya, and Adobe Photoshop. Digital media majors are usually required to participate in an internship and complete coursework in the following topic areas:

•Techniques in digital photography
•Computer programming
•Graphics design and imaging
•Illustration and color principles
•Digital media trends
•Video filming and editing

Career Choices

Those that successfully complete a bachelor’s degree program in digital media can seek occupations in multimedia design firms, ecommerce businesses, and advertising agencies. They may choose from specific job titles such as the following:

•Digital media editor
•Digital advertising sales specialist
•Web media developer
•Virtual modeler and animator
•Digital media planner

Job and Wage Outlook

A slower-than-average job growth has been predicted for multimedia artists and animators over the 2012 – 2022 decade (U.S. Bureau of Labor Statistics). In 2012, these professionals banked an average annual wage of $61,370.

Continuing Education Choices

Graduates of the bachelor’s degree program may opt for continuing education by earning a Master of Science (M.S.) in Digital Media. They may also choose to pursue a Doctor of Philosophy (Ph.D.) degree in Digital Media that would qualify them to seek occupations in research or academia.

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