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Degree Overview: Master of Science (M.S.) Degree in International Marketing

Majors Overview May 7, 2014

Bachelor’s degree programs in International Marketing are not offered by universities in the U.S., but some do offer graduate programs in the subject. Master of Science (M.S.) programs in International Marketing are the most common.

Master of Science (M.S.) Degree Programs in International Marketing

Students enrolled in Master of Science (M.S.) degree programs in International Marketing are taught about the use of marketing and management principles across cultures and countries. Studying abroad is a requirement for the majority of international marketing majors on the graduate level, and as much as a semester may be spent on international study tours by many. They are taught about the marketing principles best applicable to respective countries and the way numerous marketing principles fare in different settings. Students aspiring to work for large corporations with an international presence will find these degree programs very beneficial.

Education Requirements

Admission criteria typically require incoming students to the International Marketing master’s degree program to have completed a bachelor’s degree program in a subject such as accounting, finance, business, or marketing. They must also be able to read and speak in at least one foreign language. The Graduate Record Examination (GRE) is also required to be completed by students seeking admission to many schools.


Coursework in a graduate program in International Marketing includes basic marketing principles and their application toward various cultures and international standards. Core coursework may include subject areas such as:

•International marketing communications
•International channel management
•International marketing research
•Emerging markets
•Global consumerism
•Global cultures
•Global marketing concepts
•Global brand management
•International product development
•Quantitative methods for marketing management

Job and Wage Outlook

Exact data for the international marketing field was not provided by the U.S. Bureau of Labor Statistics, but according to the BLS, in 2012, marketing managers in general held approximately 171,430 jobs in the U.S. A 13% job growth rate was predicted for marketing and advertising managers during the decade of 2010 to 2020. The average yearly wage for marketing managers was about $115,750 in 2012. International marketing managers are usually required to travel quite a bit but will be employed at U.S. firms with an international presence.

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