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Master’s Degree Programs in Advertising Design Overview

Majors Overview February 24, 2016

This article talks about master’s degree programs in advertising design and their education requirements, coursework, career choices, job and wage outlook, and continuing education choices.

Master’s Programs in Advertising Design

No school offers graduate degree programs in advertising design. Alternatively, those who seek a graduate-level education in advertising design may pursue a master’s degree in advertising and select advertising design as a concentration. Program coursework covers classes in business, photography, and marketing.

Extensive graphic design and art programs are offered in the majority of schools offering concentrations in advertising design. Apart from traditional courses, the curriculum includes the requirement of creating a portfolio of original work.

Education Requirements

Admission criteria typically require incoming students to hold an undergraduate degree. They also have to write an essay, submit an application, and pay a processing fee. Applicants for admission to some programs have to submit standardized tests scores like the Graduate Record Examination (GRE).


The focus of advertising design is on creating and implementing a variety of campaigns intended to inform audiences about various concepts including organizations and products. Program coursework covers various subjects in topography, art direction and copywriting. Core coursework may cover topic areas such as:

•Alternative media advertising
•Advertising genres
•Advertising design production
•Art direction
•Art criticism

Career Choices

Program graduates can seek careers in various fields. They can choose from possible job positions such as:

•Marketing Manager
•Media buyer
•Advertising consultant
•Advertising executive

Job and Wage Outlook

Graphic designers are expected to see an one percent job growth, over the 2012 – 2022 decade (U.S. Bureau of Labor Statistics). In 2012, graphic designers brought in an average annual wage of $45,900 (BLS).

Continuing Education Choices

Program graduates may seek continuing education that could pave the way for a career in research, business, or academics. A doctoral degree in an associated field, such as marketing, is required for professor positions at universities and colleges. Those seeking executive-level positions with corporations with large marketing departments or advertising agencies would benefit from pursuing a Master of Business Administration (MBA).

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