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Associate in Business Administration: Marketing and Management

Majors Overview April 29, 2013

Research associate degree programs in business administration with a focus on marketing and management. In this article, students will learn about career possibilities and types of courses associated with the degree program in order to make an informed decision about their education.

Associate Degree Program in Business Administration with Concentration on Marketing and Management

Students who have graduated from an associate degree program in business administration with a focus on marketing and management will be prepared for various entry-level administrative and marketing positions. In general, these degree programs concentrate on consumer behavior, service marketing, business communications, and sales management. Students also examine business communications, managerial accounting, and business law. Individuals will be introduced to office applications, including databases, spreadsheets, and word processors. Typically, applicants are required to hold a general educational development (GED) certificate or a high school diploma, along with submission of an official transcript of all coursework.

Program Coursework

Generally, these degree programs comprised of sixty-four to sixty-five credits and take approximately two years to complete, if students are enrolled full-time. Students are required to complete basic educational courses in humanities, science, and math, in addition to business related courses. Core course topics may include the following:

•Salesmanship principles
•Consumer behavior
•Internet research tools
•Macroeconomics
•Microeconomics
•International business
•Managerial accounting
•Office accounting
•Marketing
•Business law

Career Options

Individuals who have earned their associate degree in management and marketing will be prepared for career opportunities in small businesses, human resources, sales, and marketing. Individuals may obtain the following job titles:

•Sales analyst
•Marketing manager
•Sales representative
•Account manager
•Retail manager

Information on Continuing Education

Those who have graduated from the associate’s degree program in marketing and management could choose to improve their skills through continuing education by earning a bachelor’s or master’s degree in the field. They should consider enrolling in Master of Business Administration (MBA) programs in marketing and management or bachelor’s degree programs in marketing or business administration. Schools also offer certificate programs where they impart training in areas of specialization including product planning, business research, digital marketing and management issues.

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