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Associate in Business Administration: Marketing and Management

Majors Overview April 29, 2013

Research associate degree programs in business administration with a focus on marketing and management. In this article, students will learn about career possibilities and types of courses associated with the degree program in order to make an informed decision about their education.

Associate Degree Program in Business Administration with Concentration on Marketing and Management

Students who have graduated from an associate degree program in business administration with a focus on marketing and management will be prepared for various entry-level administrative and marketing positions. In general, these degree programs concentrate on consumer behavior, service marketing, business communications, and sales management. Students also examine business communications, managerial accounting, and business law. Individuals will be introduced to office applications, including databases, spreadsheets, and word processors. Typically, applicants are required to hold a general educational development (GED) certificate or a high school diploma, along with submission of an official transcript of all coursework.

Program Coursework

Generally, these degree programs comprised of sixty-four to sixty-five credits and take approximately two years to complete, if students are enrolled full-time. Students are required to complete basic educational courses in humanities, science, and math, in addition to business related courses. Core course topics may include the following:

•Salesmanship principles
•Consumer behavior
•Internet research tools
•Macroeconomics
•Microeconomics
•International business
•Managerial accounting
•Office accounting
•Marketing
•Business law

Career Options

Individuals who have earned their associate degree in management and marketing will be prepared for career opportunities in small businesses, human resources, sales, and marketing. Individuals may obtain the following job titles:

•Sales analyst
•Marketing manager
•Sales representative
•Account manager
•Retail manager

Information on Continuing Education

Those who have graduated from the associate’s degree program in marketing and management could choose to improve their skills through continuing education by earning a bachelor’s or master’s degree in the field. They should consider enrolling in Master of Business Administration (MBA) programs in marketing and management or bachelor’s degree programs in marketing or business administration. Schools also offer certificate programs where they impart training in areas of specialization including product planning, business research, digital marketing and management issues.

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Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Top-ranked online MBA
  • As few as 24 months to complete
  • GMAT waivers for experienced professionalsin 24 months.
  • Bachelor’s degree required
  • Six concentrations available
  • AACSB accredited
  • Online Courses
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  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
3 Program(s) Found
  • Online program in HR Management and Analytics from Wharton
  • Two-month online program by Wharton: Learn the latest HR Management and Analytics techniques to improve performance. Live faculty sessions.
  • Learn through case studies and examples from automotive to banking.
  • Custom exercises and moderated discussion make for interactive learning.
  • Online Courses

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