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Associate of Applied Science (A.A.S.) Degree in Business Marketing

Majors Overview May 11, 2013

Students who have earned their Associate of Applied Science in Business Marketing degree will be able to obtain entry- and mid-level job positions, such as purchasing manager or salesperson. Students learn a range of public relations, sales, and marketing techniques and concepts.

Associate Degree Program in Business Marketing

Associate of Applied Science in Business Marketing programs prepares students to enter careers in marketing, promotions, public relations, and sales. In addition to acquiring an education in retailing, management, legal, and financial principles, students can also improve their professional prospects in the form of internships and/or seminars.

Aspiring students are required to submit either a general educational development (GED) examination scores or a high school transcripts, along with taking entrance exams. If exam scores are too low in certain core areas, such as mathematics and reading, the students will be required to take developmental courses.

Program Coursework

Typically, an associate degree program in business marketing curriculum comprises basic educational courses in areas such as social science, mathematics, and humanities. Core courses may include the following:

•Business law
•Marketing
•Communications
•Finance
•Accounting
•Business management

Salary and Employment Information

Those who have graduated from an associate degree program in business marketing may become marketing managers, merchandisers, and administrative coordinators (source: Payscale.com). In December 2011, average annual salaries ranged between $32,879 and $62,665 for men and between $28,765 and $50,699 for women who pursued these professions.

Continuing Education

Business marketing associate degree program graduates may choose to pursue a four-year bachelor degree program in business marketing. Students may transfer credits earned from an associate degree program to a bachelor degree program. According to the U.S. Bureau of Labor Statistics (BLS – www.bls.gov), most professionals in public relations, advertising, and marketing seek employees with a minimum of a bachelor degree in areas such as English, communications, or marketing. Typically, these programs require students to register in pre-business programs during their freshman and sophomore years prior to officially entering the major. Admission can also be contingent on the completion of required courses, such as statistics, economics, and accounting.

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  • Student to faculty ratio of 15:1, and 47.5% of classes have fewer than 20 students.
  • Accredited by The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
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