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Degree Overview: Associate of Management and Marketing

Majors Overview June 3, 2013

In this article, you will learn about management and marketing associate degree programs, as well as receive information on career options, requirements, and courses to make an informed decision about your education.

Associate Degree Program in Marketing and Management

Students enrolled in an associate’s degree program that focuses on management and marketing are taught basic business skills. Apart from critical assessment and resolution of business problems, students can also acquire an in-depth understanding of the dynamics of the variegated global business community and learn how to share effective interpersonal and business communication skills. Skills in retail, customer relations, finance, marketing and management can help individuals seek entry level jobs in the business field; once they have joined the workforce, candidates can obtain skills in managing business affairs and marketing products. Admission criteria typically require applicants to hold a general educational development (GED) certificate or a high school diploma.

Program Coursework

Marketing and management associate degree programs usually require courses in basic areas of marketing, finances, and management. Depending on the programs, some might allow students to choose an area of specialization, including sales, marketing, and entrepreneurship. Students will receive internship opportunities through the associate degree program. While enrolled, students may study the following course topics:

•Business law
•Business ethics
•Business regulations
•Accounting
•Business ethics
•Finance
•Retailing
•Management
•Marketing

Career Options

Associate degree program graduates will qualify for entry-level positions that involve marketing of products and services. Graduates who are employed will receive valuable work experience that will qualify them for positions, which require additional responsibilities. Students who have earned their associate degree can obtain employment in the following business fields:

•Advertising
•Customer relations
•Selling
•Marketing
•Buying

Information on Continuing Education

Students who want to improve their business skills should consider enrolling in a bachelor degree program, majoring in fields such as advertising, marketing, or business. Students will be able to take various courses and have the opportunity to further specialize in a specific area of business within the bachelor degree program. Students who have earned their bachelor’s degrees will qualify for different positions, including promotions manager, market research analyst, and purchasing manager.

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