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Degree Overview: Bachelor of Science (B.S.) Degree in Communications

Majors Overview February 6, 2015

The Bachelor of Science (B.S.) degree program in Communications is the most general bachelor’s degree program for communications. Communications majors will be able to concentrate in areas such as literature, mass communications media, or professional documentation.

Bachelor of Science (B.S.) Degree Programs in Communications

Students enrolled in a bachelor’s degree program in communications are taught about the changes in communications over time. They are also taught about the use of principles and theories of organizational, print, video, and virtual communications.

Written and oral communication abilities are developed along with additional knowledge and skills gained by these undergraduates through work done for their school newspaper or their college’s television and radio broadcasting stations.

Admission criteria do not typically require incoming students to submit anything other than a general university application.

Coursework

Coursework in many undergraduate communications programs includes participation in a professional internship. The curriculum may also include a senior project apart from the following topic areas:

•Writing for businesses and media
•Techniques for communications research
•Persuasive communications
•Public speaking
•Editing
•Business communication strategies for corporate environments
•Communications and the Internet

Career Choices

Graduates of a communications bachelor’s degree program can seek entry-level careers in numerous industries, such as sales, business, advertising, media, or public relations. Job titles, which would depend on the quantum of a candidate’s work experience, may include:

•Copywriter
•Marketing program manager
•Grant proposal writer
•Technical writer
•Media relations specialist

Continuing Education Choices

Graduates of the bachelor’s degree program may seek continuing education by earning a master’s degree in communications, which could be offered as a Master of Science (M.S.) in Advertising, Public Relations, or Journalism or, alternatively, as a Master of Fine Arts (M.F.A.) in Creative Writing.

Some candidates may seek teaching careers to impart knowledge to high school students about communication; these individuals would benefit by pursuing a teacher training program for non-education bachelor’s degree graduates.

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