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Degree Overview: Bachelor of Science (B.S.) Degree in Professional Sales

Majors Overview May 11, 2014

Bachelor’s degrees related to professional sales are offered at several schools around the country. Marketing or Business Administration programs sometimes offer this four-year curriculum as a concentration or major.

Bachelor of Science (B.S.) Degree Programs in Professional Sales

Students enrolled in Professional Sales programs can expect to become adept in the design and delivery of sales demonstrations, communication with and analysis of clients, and marketing through numerous outlets. Coursework may include subject areas such as time management skills, negotiation techniques, statistical data, and business matters.

Specialization by majors is allowed in some programs through elective courses devised for the purpose; these majors may include retail sales, real estate, advertising, wholesale, or business and security services. Bachelor’s programs have standard prerequisites, although individuals with sales experience would better understand the coursework involved.


Coursework emphasizes an interpersonal level of interaction and interpretation of consumer behavior. Internships, role playing, and presentation projects are used to provide hands-on skills development. Coursework may typically cover subject areas such as:

•Negotiation in sales
•Sales planning and development methods
•Sales projections
•Consumer psychology and behavior
•Management in sales and operations
•Financial analysis
•Marketing strategies

Career Choices

There are diverse occupation decisions in sales; these span various levels and industries. Individuals may choose from specific career options such as:

•District or regional sales manager
•Financial analyst
•Retail manager
•Independent sales agent
•Pharmaceutical sales representative

Continuing Education Choices

Schools offer postgraduate certificate programs in Professional Sales, devised to impart a higher level of education to students without having to complete a master’s degree; through this certification program, an individual can stay abreast of current sales techniques after he or she has completed a bachelor’s degree program. Those seeking executive management or supervisory positions can earn a Master of Business Administration (M.B.A.). Graduate degree program graduates can seek occupations with advertising firms, financial institutions, and non-profit organizations.

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