Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Master of Business Administration (M.B.A.) Degree in Customer Relationship

Majors Overview May 15, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Customer Relationship and their education requirements, coursework, career choices, job and wage outlook, and continuing education choices.

Master of Business Administration (M.B.A.) Programs in Customer Relationship

Few schools, if any, offer a degree program with a specific focus on customer relationships. However, coursework in an MBA program with a concentration in marketing, professional sales, or a related discipline is usually oriented toward training students in effective communication and marketing to consumers. Students enrolled in these 2-year programs learn strategies to identify and meet the needs of customers. Internship opportunities are included in some programs, aimed at providing students with real-world business experience. Online or on-campus formats are available at some schools. Incoming students may also avail full-time and part-time attendance options.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree, and meet the minimum GPA requirement for their upper-level coursework. Applicants to some schools may be required to meet business experience or education requirements. At other schools, students with diverse academic backgrounds may be able to gain admittance. Students who have not taken statistics or mathematics courses during their undergraduate education may have to complete prerequisite courses in these areas before they can begin core coursework.

Coursework

These programs are typically devised to teach research and marketing techniques, including data analysis, information management, data mining, and market segmentation and targeting. These programs can also impart solid management and business training devised to promote leadership skills leading to effective problem-solving, decision-making and financial acumen. They may opt for degree plans such as:

•Accounting
•Information systems
•Customer relationship management
•Sales management
•International business
•Strategic management
•Business ethics and law
•Market research and analysis

Career Choices

Program graduates may seek management and leadership positions in areas of business with a primary focus on ways of presenting services and products to the customer. They may choose from popular career options such as:

•Sales and marketing vice president
•Consumer communications director
•Advertising account executive
•Marketing director
•Promotions manager

Job and Wage Outlook

Over the 2012 – 2022 decade, a job growth rate of twelve percent has been predicted for advertising, promotions and marketing managers (U.S. Bureau of Labor Statistics). Over the same period, sales managers are expected to see eight percent growth. In May 2012, marketing managers brought in an average annual wage of $115,750, while sales managers earned $105,260 on average per annum.

Continuing Education Choices

Program graduates may opt for continued education by earning a Ph.D. that would allow them to seek careers in research or academia. Schools offer Ph.D. programs in Marketing or Business Administration. Managers in numerous business fields can seek further education by attending corporate training and seminars aimed at strengthening their skills and knowledge. Some companies sponsor education opportunities and training areas for top executives including managers, often via professional organizations or universities.

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Online and ground-based program areas include Fashion Marketing and Management and more.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Join our next Open House on 2/15!
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
4 Program(s) Found
  • Do you have entrepreneurial visions to advance your career in the business world? Learn about the options available at GCU.
  • Earn a competitive bachelor's or master's degree in the areas of business administration, business analytics, accounting, marketing and more.
  • Many of our business degrees have attained elite accreditation from the Accreditation Council for Business Schools & Programs (ACBSP).
  • GCU nurtures the startup spirit, propelling your entrepreneurial visions on a powerful platform with opportunities to help you thrive.
  • Pursue a next-generation education with an online program or join Grand Canyon University's vibrant and growing campus community in beautiful Phoenix, Arizona.
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Online bachelor's programs include BBA, Criminal Justice, IT, Healthcare Management, Pscyhology & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
  • Don't let another year go by without earning your degree!
  • Education Connection is here to help you find the right program—and we do it for FREE.
  • We match you with online, on campus, and hybrid degree programs in your field of interest
  • Take the first step by answering some quick questions about your goals.
  • Get matched to online degree programs today and don’t stay stuck for all of 2018, too!
  • Online Courses
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
4 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Earn your Bachelor of Business Administration (BBA) 100% online
  • Learn business and leadership skills through case studies and intensive projects, culminating in a capstone course
  • Program designed to teach students key concepts in accounting, financial services, and marketing
  • South University brings over 115 years of achievement and tradition to a supportive, online classroom
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
  • Don't let another year go by without earning your degree!
  • Education Connection is here to help you find the right program—and we do it for FREE.
  • We match you with online, on campus, and hybrid degree programs in your field of interest
  • Take the first step by answering some quick questions about your goals.
  • Get matched to online degree programs today and don’t stay stuck for all of 2018, too!
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!