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Degree Overview: Master of Business Administration (M.B.A.) Degree in Digital Media Management

Majors Overview June 22, 2015

This article talks about Master of Business Administration (M.B.A.) degree programs in Digital Media Management and their education requirements, coursework, career choices, and continuing education choices.

Master of Business Administration (M.B.A.) Programs in Digital Media Management

Students enrolled in the MBA program with a focus in digital media management complete it within two years. Training in core business processes is usually put together with the study of a variety of entertainment corporations and industries. Students learn about music, television, movies and video games. They get opportunities to hone general business skills aimed at maximizing return-on-investment, using technology to help company growth and creating innovative digital concepts. They gain expertise in providing behind-the-scenes leadership in developing and producing digital media projects. Traditional daytime classes are offered at some schools while flexible part-time schedules are available in others.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree from an accredited school, in addition to submitting Graduate Record Exam (GRE) or Graduate Management Admission Test (GMAT) scores. Prerequisites also include submission of standardized test scores, transcripts, a resume and letters of recommendation. Incoming students would benefit from having prior work experience in a related field.


Coursework covers general business courses with an emphasis on applying business principles to the digital media field. Core coursework may include topic areas such as:

•Legal issues
•Digital technologies
•Information systems

Career Choices

Program graduates have an array of career choices, such as using entrepreneurial skills for developing new programs that use digital media. They can choose from possible job options such as:

•Event production manager
•Music and film producer
•Entertainment manager
•Digital marketing manager

Continuing Education Choices

Program graduates can opt for continued education by enrolling in a Ph.D. in Media program. Admission criteria typically require incoming students to complete a dissertation, in addition to advanced media-related courses. A doctorate can lead to careers in research or academia.

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