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Degree Overview: Master of Business Administration (MBA) Degree in Advanced Marketing Strategy

Majors Overview May 14, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Advanced Marketing Strategy and their education requirements, coursework, career choices, job and wage outlook, and continuing education choices.

Master of Business Administration (M.B.A.) Programs in Advanced Marketing Strategy

Students enrolled in Master of Business Administration (M.B.A.) programs with an emphasis on advanced marketing strategies are taught general business concepts and strategies. They learn about the development and implementation of marketing strategies in contemporary business settings. While schools may vary the exact titles of these programs, students enrolled in all of them can become adept at creating marketing plans, devising pricing and positioning strategies and taking on numerous other key responsibilities. Incoming students are expected to have completed undergraduate education. Apart from reading assignments and classroom lectures, special projects and case studies may comprise program coursework.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree from an accredited school. There may be additional requirements at specific schools as admissions could be competitive.

Coursework

Individuals who seek careers in the highly-competitive field of marketing may need a higher level of education beyond the bachelor’s degree. Accordingly, students enrolled in marketing strategy-focused MBA programs have to complete various business courses, including subject areas such as advertising, finance and management. The program develops skills that facilitate the effective analysis, development and implementation of strategic marketing solutions. Core coursework may commonly include topic areas such as:

•Decision support technology
•Brand management
•Consumer behavior
•International marketing management
•Marketing strategy
•Promotional management
•Integrated marketing communication
•Marketing research
•Team and group behavior
•Consumer behavior theory

Career Choices

Program graduates may seek various careers in the field of marketing, with career advancement possibilities. They may choose from popular career options such as:

•Advertising account executive
•Product manager
•Advertising manager
•Marketing manager
•Sales manager

Job and Wage Outlook

Over the 2012 – 2022 decade, a twelve percent job growth rate has been predicted for marketing managers (U.S. Bureau of Labor Statistics). In May 2012, these professionals brought in an average annual wage of $115,750 (BLS).

Continuing Education Choices

Program graduates may pursue continued education through enrollment in a Ph.D. degree in Marketing or related topics at numerous accredited schools across the United States. Coursework in these programs focuses on the economic, mathematical and social factors that influence consumers and marketing strategies in the current economy.

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5 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
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  • • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
  • Transfer up to 90 credits into an undergraduate degree program.
  • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
  • *BestColleges.com Gold Medal of Distinction
  • **excludes licensure, certification, and some doctoral programs
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • Earn your Bachelor of Business Administration (BBA) 100% online
  • Learn business and leadership skills through case studies and intensive projects, culminating in a capstone course
  • Program designed to teach students key concepts in accounting, financial services, and marketing
  • South University brings over 115 years of achievement and tradition to a supportive, online classroom
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

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