Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Master of Business Administration (MBA) Degree in Digital Marketing

Majors Overview May 10, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Digital Marketing and their education requirements, coursework, career choices, and job and wage outlook.

Master of Business Administration (M.B.A.) Programs in Digital Marketing

Those interested in acquiring the skills relevant to marketing services and goods on the Internet would benefit from enrolling in a Master of Business Administration (M.B.A.) program in Digital Marketing. This relatively new type of graduate business program is devised to impart instruction to students on the use of marketing principles to sell services and goods on the Internet.

Coursework includes the exploration of ways in which business practices change through digital marketing. Students enrolled in the program are provided with the digital language and technical foundation they would need to seek careers in digital marketing.

Those enrolled in the M.B.A. program learn about ways of measuring, evaluating, and planning digital marketing. They also learn about gaining customers through digital channels and creating websites aimed at attracting customers and optimizing performance.

They also engage in investigating multi-channel and integration marketing and social media. Similar to regular M.B.A. programs, the M.B.A. in Digital Marketing teaches enrolled students the basics of business plan creation, market research, financial statement analysis, business-to-business (B2B) marketing, and marketing strategies.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree in computer technology, finance, marketing, business or a related field. Before they enroll, students are required to possess a college-level understanding of communication, mathematics, marketing principles, economic principles, finance, and accounting. They must also have computer skills, including Web page creation, apart from a basic grasp of the Internet.

Coursework

Coursework in a two-year M.B.A. program in Digital Marketing is a combination of courses in traditional marketing as well as marketing on the Internet. It includes core coursework as well as classes related to buying behavior from either a corporate or consumer viewpoint. Social media marketing, eBusiness technologies digital advertising, and interactive marketing may be among the elective courses. Core coursework may include topic areas such as the following areas of study:

•Buyer behavior
•Marketing management
•B2B eMarketing
•Internet marketing tactics and strategies
•Web analytics and intelligence
•Integrated advertising and marketing communication

Career Choices

Careers vary according to available concentrations and programs of study. Students enrolled in the program may be allowed to focus on the global enterprise, digital advertising, eBusiness technologies, interactive and direct marking, etc. They may choose from popular career options such as:

•B2B marketing director
•Supply chain manager
•Owner of their own business
•Digital business marketer
•Marketing manager
•Interactive or direct advertising manager
•Consultant

Job and Wage Outlook

Over the 2012 – 2022 decade, a job growth rate of 12% has been predicted for marketing managers (U.S. Bureau of Labor Statistics). While it is only an average rate, professionals with digital marketing expertise are expected to see higher job growth. In May 2014, marketing managers brought in an average annual wage of $137,400 (BLS).

Searching Searching ...

Matching School Ads
3 Program(s) Found
  • Online and ground-based program areas include Fashion Marketing and Management and more.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Join our next Open House on 10/21 (10/28 @ select locations)!
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
3 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
2 Program(s) Found
  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Online bachelor's programs include BBA, Criminal Justice, IT, Healthcare Management, Pscyhology & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
3 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
2 Program(s) Found
  • There's still time to apply to Grand Canyon University and pursue your education. Learn more today!
  • Study on your schedule - GCU offers many programs 100% online to fit your busy lifestyle.
  • GCU offers a variety of opportunities to reduce the cost of furthering your education. Campus students may qualify for scholarships, while online students can take part in limited special offers.
  • A regionally accredited university, GCU also holds specialized accreditations and approvals for some of our core program offerings.
  • Degrees in business, education, nursing, humanities and social sciences, theology and more. Find the degree that fits you.
  • Talk to us today to learn more about financial aid and start dates!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Earn your Bachelor of Business Administration (BBA) 100% online
  • Learn business and leadership skills through case studies and intensive projects, culminating in a capstone course
  • Program designed to teach students key concepts in accounting, financial services, and marketing
  • South University brings over 115 years of achievement and tradition to a supportive, online classroom
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

Login to your account

Can't remember your Password ?

Register for this site!