Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Master of Business Administration (MBA) Degree in Digital Marketing

Majors Overview May 10, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Digital Marketing and their education requirements, coursework, career choices, and job and wage outlook.

Master of Business Administration (M.B.A.) Programs in Digital Marketing

Those interested in acquiring the skills relevant to marketing services and goods on the Internet would benefit from enrolling in a Master of Business Administration (M.B.A.) program in Digital Marketing. This relatively new type of graduate business program is devised to impart instruction to students on the use of marketing principles to sell services and goods on the Internet.

Coursework includes the exploration of ways in which business practices change through digital marketing. Students enrolled in the program are provided with the digital language and technical foundation they would need to seek careers in digital marketing.

Those enrolled in the M.B.A. program learn about ways of measuring, evaluating, and planning digital marketing. They also learn about gaining customers through digital channels and creating websites aimed at attracting customers and optimizing performance.

They also engage in investigating multi-channel and integration marketing and social media. Similar to regular M.B.A. programs, the M.B.A. in Digital Marketing teaches enrolled students the basics of business plan creation, market research, financial statement analysis, business-to-business (B2B) marketing, and marketing strategies.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree in computer technology, finance, marketing, business or a related field. Before they enroll, students are required to possess a college-level understanding of communication, mathematics, marketing principles, economic principles, finance, and accounting. They must also have computer skills, including Web page creation, apart from a basic grasp of the Internet.

Coursework

Coursework in a two-year M.B.A. program in Digital Marketing is a combination of courses in traditional marketing as well as marketing on the Internet. It includes core coursework as well as classes related to buying behavior from either a corporate or consumer viewpoint. Social media marketing, eBusiness technologies digital advertising, and interactive marketing may be among the elective courses. Core coursework may include topic areas such as the following areas of study:

•Buyer behavior
•Marketing management
•B2B eMarketing
•Internet marketing tactics and strategies
•Web analytics and intelligence
•Integrated advertising and marketing communication

Career Choices

Careers vary according to available concentrations and programs of study. Students enrolled in the program may be allowed to focus on the global enterprise, digital advertising, eBusiness technologies, interactive and direct marking, etc. They may choose from popular career options such as:

•B2B marketing director
•Supply chain manager
•Owner of their own business
•Digital business marketer
•Marketing manager
•Interactive or direct advertising manager
•Consultant

Job and Wage Outlook

Over the 2012 – 2022 decade, a job growth rate of 12% has been predicted for marketing managers (U.S. Bureau of Labor Statistics). While it is only an average rate, professionals with digital marketing expertise are expected to see higher job growth. In May 2014, marketing managers brought in an average annual wage of $137,400 (BLS).

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
1 Program(s) Found
  • Apply knowledge of project leadership theories/practical application in organizations.
  • Apply effective written communication and research skills.
  • Examine management control, monitoring, and value methods.
  • Demonstrate critical-thinking skills for effective analysis in decision making.
  • Assess costs, risks, and benefits of total quality management.
  • Analyze the implications of diversity/culture and managing projects in an international setting.
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
2 Program(s) Found
South University , Glen Allen
  • Program options include Accounting, Business Administration, Leadership, and more.
  • Curriculum focuses on developing leadership, critical thinking, problem-solving, and communication skills.
  • Programmatic accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) at select campuses.
  • Business programs are available at many of the 11 campus locations across the United States.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
1 Program(s) Found
ECPI University , Glen Allen
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
1 Program(s) Found
  • Enhance organizational performance and create effective traditional and virtual teams through motivation, organizational culture, and change management.
  • Address the legal and ethical implications of human resources and administration in an organizational setting.
  • Analyze business policy and strategy in relationship to competitors.
  • Resolve conflict by utilizing various management styles and best practices.
  • Understand employment and compensation requirements including insurance, salary, labor, health, and safety.
  • Online Courses
  • Financial Aid
  • Transferable Credits
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid

Login to your account

Can't remember your Password ?

Register for this site!