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Degree Overview: Master of Business Administration (MBA) Degree in Digital Marketing

Majors Overview May 10, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Digital Marketing and their education requirements, coursework, career choices, and job and wage outlook.

Master of Business Administration (M.B.A.) Programs in Digital Marketing

Those interested in acquiring the skills relevant to marketing services and goods on the Internet would benefit from enrolling in a Master of Business Administration (M.B.A.) program in Digital Marketing. This relatively new type of graduate business program is devised to impart instruction to students on the use of marketing principles to sell services and goods on the Internet.

Coursework includes the exploration of ways in which business practices change through digital marketing. Students enrolled in the program are provided with the digital language and technical foundation they would need to seek careers in digital marketing.

Those enrolled in the M.B.A. program learn about ways of measuring, evaluating, and planning digital marketing. They also learn about gaining customers through digital channels and creating websites aimed at attracting customers and optimizing performance.

They also engage in investigating multi-channel and integration marketing and social media. Similar to regular M.B.A. programs, the M.B.A. in Digital Marketing teaches enrolled students the basics of business plan creation, market research, financial statement analysis, business-to-business (B2B) marketing, and marketing strategies.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree in computer technology, finance, marketing, business or a related field. Before they enroll, students are required to possess a college-level understanding of communication, mathematics, marketing principles, economic principles, finance, and accounting. They must also have computer skills, including Web page creation, apart from a basic grasp of the Internet.


Coursework in a two-year M.B.A. program in Digital Marketing is a combination of courses in traditional marketing as well as marketing on the Internet. It includes core coursework as well as classes related to buying behavior from either a corporate or consumer viewpoint. Social media marketing, eBusiness technologies digital advertising, and interactive marketing may be among the elective courses. Core coursework may include topic areas such as the following areas of study:

•Buyer behavior
•Marketing management
•B2B eMarketing
•Internet marketing tactics and strategies
•Web analytics and intelligence
•Integrated advertising and marketing communication

Career Choices

Careers vary according to available concentrations and programs of study. Students enrolled in the program may be allowed to focus on the global enterprise, digital advertising, eBusiness technologies, interactive and direct marking, etc. They may choose from popular career options such as:

•B2B marketing director
•Supply chain manager
•Owner of their own business
•Digital business marketer
•Marketing manager
•Interactive or direct advertising manager

Job and Wage Outlook

Over the 2012 – 2022 decade, a job growth rate of 12% has been predicted for marketing managers (U.S. Bureau of Labor Statistics). While it is only an average rate, professionals with digital marketing expertise are expected to see higher job growth. In May 2014, marketing managers brought in an average annual wage of $137,400 (BLS).


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