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Degree Overview: Master of Business Administration (MBA) Degree in Digital Marketing

Majors Overview May 10, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Digital Marketing and their education requirements, coursework, career choices, and job and wage outlook.

Master of Business Administration (M.B.A.) Programs in Digital Marketing

Those interested in acquiring the skills relevant to marketing services and goods on the Internet would benefit from enrolling in a Master of Business Administration (M.B.A.) program in Digital Marketing. This relatively new type of graduate business program is devised to impart instruction to students on the use of marketing principles to sell services and goods on the Internet.

Coursework includes the exploration of ways in which business practices change through digital marketing. Students enrolled in the program are provided with the digital language and technical foundation they would need to seek careers in digital marketing.

Those enrolled in the M.B.A. program learn about ways of measuring, evaluating, and planning digital marketing. They also learn about gaining customers through digital channels and creating websites aimed at attracting customers and optimizing performance.

They also engage in investigating multi-channel and integration marketing and social media. Similar to regular M.B.A. programs, the M.B.A. in Digital Marketing teaches enrolled students the basics of business plan creation, market research, financial statement analysis, business-to-business (B2B) marketing, and marketing strategies.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree in computer technology, finance, marketing, business or a related field. Before they enroll, students are required to possess a college-level understanding of communication, mathematics, marketing principles, economic principles, finance, and accounting. They must also have computer skills, including Web page creation, apart from a basic grasp of the Internet.

Coursework

Coursework in a two-year M.B.A. program in Digital Marketing is a combination of courses in traditional marketing as well as marketing on the Internet. It includes core coursework as well as classes related to buying behavior from either a corporate or consumer viewpoint. Social media marketing, eBusiness technologies digital advertising, and interactive marketing may be among the elective courses. Core coursework may include topic areas such as the following areas of study:

•Buyer behavior
•Marketing management
•B2B eMarketing
•Internet marketing tactics and strategies
•Web analytics and intelligence
•Integrated advertising and marketing communication

Career Choices

Careers vary according to available concentrations and programs of study. Students enrolled in the program may be allowed to focus on the global enterprise, digital advertising, eBusiness technologies, interactive and direct marking, etc. They may choose from popular career options such as:

•B2B marketing director
•Supply chain manager
•Owner of their own business
•Digital business marketer
•Marketing manager
•Interactive or direct advertising manager
•Consultant

Job and Wage Outlook

Over the 2012 – 2022 decade, a job growth rate of 12% has been predicted for marketing managers (U.S. Bureau of Labor Statistics). While it is only an average rate, professionals with digital marketing expertise are expected to see higher job growth. In May 2014, marketing managers brought in an average annual wage of $137,400 (BLS).

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1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
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Good for Working Adults
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  • Flexible Scheduling
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Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
4 Program(s) Found
  • Online degrees offered include BA in Accounting, BA in Business Administration, MBA, and more.
  • Business students may be eligible for scholarships such as the Entrepreneurship Scholarship.
  • Courses help students develop knowledge of marketing, accounting, economic principles, and financial management.
  • Business Administration students can specialize in areas such as Entrepreneurship, Finance, and Project Management.
  • Online Courses
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • Online bachelor's and master's level Business programs are available.
  • Courses are designed to teach practical business solutions, with a career-focused curriculum.
  • Students can study in areas such as business, applied management, and business administration.
  • Experienced professionals equip students with a working knowledge of marketing, financing, accounting, and sales.
  • Students who have graduated high school in or before 2015 are eligible to apply.
  • Online Courses

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