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Degree Overview: Master of Business Administration (MBA) Degree in Marketing Management

Majors Overview May 10, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Marketing Management and their coursework, job and wage outlook, and continuing education choices.

Master of Business Administration (M.B.A.) Programs in Marketing Management

Students enrolled in a Master of Business Administration (M.B.A.) in Marketing Management program learn about sale promotion, management, and product development. Students can expect to become adept at running the marketing branch of a corporation or business by completing coursework that incorporates both practice and theory.

Coursework requires students to conduct and analyze extensive market research before they put together marketing campaigns. In many M.B.A. programs in marketing and marketing management, the curriculum is devised strongly to emphasize emerging media platforms, Internet technologies, and social networking that are increasingly being used by corporations to market services and products.

Admission criteria typically require incoming students to hold a bachelor’s degree in a related area, such as finance, accounting, marketing, or business. Students usually complete an M.B.A. program in 2 years. After they complete the program, they may choose to enroll in a doctorate program in order to pursue careers in academia or research.

Coursework

The curriculum in an M.B.A. in Marketing Management program focuses on emerging technologies and practical strategies in the marketing field. Core coursework may commonly include topic areas such as:

•Promoting sales
•New media platforms
•Brand and product management
•Product development and design
•Managing customer and business relationships
•Marketing services

Job and Wage Outlook

In 2012, 216,000 were employed as marketing managers in the country (U.S. Bureau of Labor Statistics). Over the 2012 – 2022 decade, a job growth rate of 12% has been predicted for marketing managers. In May 2012, these professionals brought in an average annual wage of $115,750.

Continuing Education Choices

Graduates from the program can seek continuing education by enrolling in doctoral programs in marketing, whereby they can perform advanced research in the field. Armed with a Doctor of Philosophy (Ph.D.) in Marketing, students can pursue positions in research and academia. Students also learn about the basics of behavioral and quantitative marketing methods, the breakdown of industry demographics, and the relationships between consumers and products.

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