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Degree Overview: Master of Business Administration (MBA) Degree in Marketing Management

Majors Overview May 10, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Marketing Management and their coursework, job and wage outlook, and continuing education choices.

Master of Business Administration (M.B.A.) Programs in Marketing Management

Students enrolled in a Master of Business Administration (M.B.A.) in Marketing Management program learn about sale promotion, management, and product development. Students can expect to become adept at running the marketing branch of a corporation or business by completing coursework that incorporates both practice and theory.

Coursework requires students to conduct and analyze extensive market research before they put together marketing campaigns. In many M.B.A. programs in marketing and marketing management, the curriculum is devised strongly to emphasize emerging media platforms, Internet technologies, and social networking that are increasingly being used by corporations to market services and products.

Admission criteria typically require incoming students to hold a bachelor’s degree in a related area, such as finance, accounting, marketing, or business. Students usually complete an M.B.A. program in 2 years. After they complete the program, they may choose to enroll in a doctorate program in order to pursue careers in academia or research.

Coursework

The curriculum in an M.B.A. in Marketing Management program focuses on emerging technologies and practical strategies in the marketing field. Core coursework may commonly include topic areas such as:

•Promoting sales
•New media platforms
•Brand and product management
•Product development and design
•Managing customer and business relationships
•Marketing services

Job and Wage Outlook

In 2012, 216,000 were employed as marketing managers in the country (U.S. Bureau of Labor Statistics). Over the 2012 – 2022 decade, a job growth rate of 12% has been predicted for marketing managers. In May 2012, these professionals brought in an average annual wage of $115,750.

Continuing Education Choices

Graduates from the program can seek continuing education by enrolling in doctoral programs in marketing, whereby they can perform advanced research in the field. Armed with a Doctor of Philosophy (Ph.D.) in Marketing, students can pursue positions in research and academia. Students also learn about the basics of behavioral and quantitative marketing methods, the breakdown of industry demographics, and the relationships between consumers and products.

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  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
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  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
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  • Online Courses
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  • Topped the list as Best Online Bachelor’s Program in Virginia by U.S. News & World Report in 2019.
  • Regent is ranked among Top National Universities by U.S. News & World Report, 2019.
  • Flexible online, on-campus and evening courses offered in 135 areas of study, including Business, Nursing, Psychology, & more.
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  • 88% of Regent University students receive financial aid, with $24 million awarded in institutional scholarships & aid in 2017-18.
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  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
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  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
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Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
  • Find Online Schools. 100% Online Accredited Courses
  • Get Matched to Programs In A Few Clicks!
  • Earn an Affordable Degree from Home at your own pace
  • Get College info today. Its Free and Easy!
  • Online Courses

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