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Degree Overview: Master of Business Administration (MBA) Degree in Marketing Management

Majors Overview May 10, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Marketing Management and their coursework, job and wage outlook, and continuing education choices.

Master of Business Administration (M.B.A.) Programs in Marketing Management

Students enrolled in a Master of Business Administration (M.B.A.) in Marketing Management program learn about sale promotion, management, and product development. Students can expect to become adept at running the marketing branch of a corporation or business by completing coursework that incorporates both practice and theory.

Coursework requires students to conduct and analyze extensive market research before they put together marketing campaigns. In many M.B.A. programs in marketing and marketing management, the curriculum is devised strongly to emphasize emerging media platforms, Internet technologies, and social networking that are increasingly being used by corporations to market services and products.

Admission criteria typically require incoming students to hold a bachelor’s degree in a related area, such as finance, accounting, marketing, or business. Students usually complete an M.B.A. program in 2 years. After they complete the program, they may choose to enroll in a doctorate program in order to pursue careers in academia or research.

Coursework

The curriculum in an M.B.A. in Marketing Management program focuses on emerging technologies and practical strategies in the marketing field. Core coursework may commonly include topic areas such as:

•Promoting sales
•New media platforms
•Brand and product management
•Product development and design
•Managing customer and business relationships
•Marketing services

Job and Wage Outlook

In 2012, 216,000 were employed as marketing managers in the country (U.S. Bureau of Labor Statistics). Over the 2012 – 2022 decade, a job growth rate of 12% has been predicted for marketing managers. In May 2012, these professionals brought in an average annual wage of $115,750.

Continuing Education Choices

Graduates from the program can seek continuing education by enrolling in doctoral programs in marketing, whereby they can perform advanced research in the field. Armed with a Doctor of Philosophy (Ph.D.) in Marketing, students can pursue positions in research and academia. Students also learn about the basics of behavioral and quantitative marketing methods, the breakdown of industry demographics, and the relationships between consumers and products.

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5 Program(s) Found
  • Online degrees offered include BA in Accounting, BA in Business Administration, MBA, and more.
  • Business students may be eligible for scholarships such as the Entrepreneurship Scholarship.
  • Courses help students develop knowledge of marketing, accounting, economic principles, and financial management.
  • Business Administration students can specialize in areas such as Entrepreneurship, Finance, and Project Management.
  • Online Courses
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  • Transferable Credits
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
2 Program(s) Found
South University , Virginia Beach
  • Program options include Accounting, Business Administration, Leadership, and more.
  • Curriculum focuses on developing leadership, critical thinking, problem-solving, and communication skills.
  • Programmatic accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) at select campuses.
  • Business programs are available at many of the 11 campus locations across the United States.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
1 Program(s) Found
ECPI University , Newport News
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Online degrees offered include BA in Accounting, BA in Business Administration, MBA, and more.
  • Business students may be eligible for scholarships such as the Entrepreneurship Scholarship.
  • Courses help students develop knowledge of marketing, accounting, economic principles, and financial management.
  • Business Administration students can specialize in areas such as Entrepreneurship, Finance, and Project Management.
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses

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