Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Master of Integrated Marketing Communications Degree Program

Majors Overview May 25, 2015

Get information about Master of Integrated Marketing Communications degree programs and their education requirements, coursework, career choices, and job and wage outlook.

Master of Integrated Marketing Communications Programs

Many communication-related and marketing disciplines are in a master’s degree program in integrated marketing communications; these disciplines include face-to-face marketing, brand development, promotions, social media, public relations, and advertising. Traditional classroom teachings, along with internships and projects, are used to impart marketing communications experience. Coursework may be customized according to students’ professional interests by choosing either relevant electives and/or a specific area of concentration.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree. At some schools, candidates are required to have sufficient professional experience in marketing. Although schools don’t insist on any specific undergraduate major requirement from incoming students, those with a broad liberal arts background could consider themselves solidly prepared for the integrated marketing coursework.

Coursework

Coursework covers numerous fundamental business areas, including economics, investing, finance, and management. The program also helps students gain skills to construct persuasive visual, oral, and written narratives, use statistical and mathematical modeling techniques to analyze market trends, and create marketing campaigns and write business proposals.

Workplace training, independent learning, classroom instruction and hands-on training are important parts of the master’s degree program. The theories learned in an academic setting may be applied to a professional environment through special projects and internships. Core coursework may cover topic areas such as:

•Marketing campaigns
•Public relations
•Consumer behavior
•Marketing research
•Brand management
•Marketing management
•Internet marketing

Career Choices

Program graduates may seek jobs in numerous sectors, including sales, public relations, media planning, human resources, advertising, and brand management. They may choose from potential job options such as:

•Brand manager
•Agency executive
•Communications director
•Marketing consultant

Job and Wage Outlook

Over the 2010 – 2020 decade, a job growth rate of 20-28% has been predicted for public relations specialists, including communications directors (O*NET OnLine reports of U.S. Department of Labor). In 2012, these workers brought in an average annual wage of $120,950.

In December 2013, the average annual wage of $77,117 was earned by brand managers, who take home wages between $41,263 and $123,757 (10th-90th percentile). Marketing consultants within the 10th-90th percentile pay range earned an average annual wage of $62,516, between $33,036 and $152,866, including bonuses, commission and profit-sharing. Account executives working with marketing agencies banked $48,427, on average per annum.

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • There's still time to apply to Grand Canyon University and pursue your education. Learn more today!
  • Study on your schedule - GCU offers many programs 100% online to fit your busy lifestyle.
  • GCU offers a variety of opportunities to reduce the cost of furthering your education. Campus students may qualify for scholarships, while online students can take part in limited special offers.
  • A regionally accredited university, GCU also holds specialized accreditations and approvals for some of our core program offerings.
  • Degrees in business, education, nursing, humanities and social sciences, theology and more. Find the degree that fits you.
  • Talk to us today to learn more about financial aid and start dates!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
  • We're now Non-Profit.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
4 Program(s) Found
  • Earn your Bachelor of Business Administration (BBA) 100% online
  • Learn business and leadership skills through case studies and intensive projects, culminating in a capstone course
  • Program designed to teach students key concepts in accounting, financial services, and marketing
  • South University brings over 115 years of achievement and tradition to a supportive, online classroom
  • We're now Non-Profit.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to the Right Business Administration and Management, Accounting, Healthcare Administration, Marketing and Entrepreneurship Degree Program for YOU.
  • Affordable and Flexible Business Degree Programs from Top Colleges Across the Nation. Both Online And Campus!
  • Just Fill Out a Few Questions and You Can Find Your Perfect Business Degree Program Within Minutes.
  • Start Using our Fast, Free, and Easy Matching Service Right HERE and Right NOW!
  • Online Courses
  • Works closely with an advisory board from the medical community to ensure that their curriculum, equipment and instruction are current and relevant.
  • Offers special tuition pricing for Veterans, Active Duty Military and spouses/qualifying dependents of all Active Duty, National Guard and Reserves.
  • ABHES-accredited:  An  advantage upon graduation
  • Short-term education:  Programs range from 10 months to 2 years
  • Blackboard Learn mobile allows students to complete assignments on the go.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Do you have entrepreneurial visions to advance your career in the business world? Learn about the options available at GCU.
  • Earn a competitive bachelor's or master's degree in the areas of business administration, business analytics, accounting, marketing and more.
  • Many of our business degrees have attained elite accreditation from the Accreditation Council for Business Schools & Programs (ACBSP).
  • GCU nurtures the startup spirit, propelling your entrepreneurial visions on a powerful platform with opportunities to help you thrive.
  • Pursue a next-generation education with an online program or join Grand Canyon University's vibrant and growing campus community in beautiful Phoenix, Arizona.
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
  • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
  • Offers several flexible learning options, including a blended format that combines campus and online learning.
  • Several scholarship opportunities are available for students who qualify.
  • We're now Non-Profit.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
4 Program(s) Found
  • Earn your Bachelor of Business Administration (BBA) 100% online
  • Learn business and leadership skills through case studies and intensive projects, culminating in a capstone course
  • Program designed to teach students key concepts in accounting, financial services, and marketing
  • South University brings over 115 years of achievement and tradition to a supportive, online classroom
  • We're now Non-Profit.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
  • Are You a Natural Leader or Good with Numbers? Get Educated in the Business Field.
  • Build the Capabilities and Connections to Power Your Future.
  • Business Administration & Management, Accounting, Marketing Degree Programs and More From Top Colleges that Fit Your Needs.
  • Find Schools Online or Near You & Get Info for FREE Today!
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!