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Information on Master’s Degree Programs in Copywriting

Majors Overview July 2, 2015

This article talks about master’s degree programs in copywriting and their educational requirements, coursework, and job and wage outlook.

Master’s Programs in Copywriting

Although few schools, if any, offer master’s degree programs specifically in copywriting, prospective students can find graduate-level copywriting courses within master’s degree programs related to public relations, advertising, or mass media. Schools most commonly offer a Master of Arts (M.A.) in Advertising. These programs provide enrolled students with the practical training, educational background, and creative skills they would need for the creation, development and execution of advertising strategies. Students enrolled in some master’s degree programs in advertising are allowed to choose a particular track of study, such as art direction, copywriting, or sales.

Students pursuing a copywriting concentration are taught about conceiving and creating content and slogans for specific products. Students also gain an understanding of market trends, and expertise in creating copy for specific demographics, working with the art department representatives and account representatives, editing copy and creating content for online deployment. The completion of internship experiences and thesis projects are also requirements in most master’s degree programs in advertising.

Educational Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree in mass communication, English, advertising, journalism, creative writing or a related area. They must also submit satisfactory Graduate Record Examination (GRE) scores and meet a grade point requirement.

Coursework

Coursework is devised to provide students with the practical means necessary for executing creative ideas. Core coursework may cover topic areas such as:

•Market analysis
•Understanding consumer trends
•Social media
•Script writing
•Digital campaigns
•Interactive concept development
•Portfolio
•Product creation
•Advanced Copywriting

Job and Wage Outlook

Professional copywriters are required to develop and write the content for commercials, advertisements, and branded properties. Over the 2012 – 2022 decade, copywriters under the broader category of writers and authors are expected to enjoy a slower-than-average job growth rate of three percent (U.S. Bureau of Labor Statistics). In May 2012, these professionals brought in an average annual wage of $55,940 (BLS).

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  • Bachelor degree programs include English, Education, Mathematics, Theatre, Biophysical Sciences, Christian Ministry, and more.
  • Ranked among the Best Online Graduate Education Programs in 2016 by U.S. News & World Report.
  • Regent’s School of Education has yielded a 95% pass rate on the School Leadership Licensure Assessment.
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
2 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
1 Program(s) Found
  • Liberal Arts degrees include BAs in English, History, Applied Linguistics, and more.
  • Coursework is designed to enhance students’ knowledge on a wide range of subjects, including history, culture, and art.
  • Educators focus on developing their students’ critical, creative thinking, and communication skills.
  • 100% online, flexible courses allow students to pursue their degree on their own schedule.
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  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits

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