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Information on Master’s Degree Programs in Copywriting

Majors Overview July 2, 2015

This article talks about master’s degree programs in copywriting and their educational requirements, coursework, and job and wage outlook.

Master’s Programs in Copywriting

Although few schools, if any, offer master’s degree programs specifically in copywriting, prospective students can find graduate-level copywriting courses within master’s degree programs related to public relations, advertising, or mass media. Schools most commonly offer a Master of Arts (M.A.) in Advertising. These programs provide enrolled students with the practical training, educational background, and creative skills they would need for the creation, development and execution of advertising strategies. Students enrolled in some master’s degree programs in advertising are allowed to choose a particular track of study, such as art direction, copywriting, or sales.

Students pursuing a copywriting concentration are taught about conceiving and creating content and slogans for specific products. Students also gain an understanding of market trends, and expertise in creating copy for specific demographics, working with the art department representatives and account representatives, editing copy and creating content for online deployment. The completion of internship experiences and thesis projects are also requirements in most master’s degree programs in advertising.

Educational Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree in mass communication, English, advertising, journalism, creative writing or a related area. They must also submit satisfactory Graduate Record Examination (GRE) scores and meet a grade point requirement.

Coursework

Coursework is devised to provide students with the practical means necessary for executing creative ideas. Core coursework may cover topic areas such as:

•Market analysis
•Understanding consumer trends
•Social media
•Script writing
•Digital campaigns
•Interactive concept development
•Portfolio
•Product creation
•Advanced Copywriting

Job and Wage Outlook

Professional copywriters are required to develop and write the content for commercials, advertisements, and branded properties. Over the 2012 – 2022 decade, copywriters under the broader category of writers and authors are expected to enjoy a slower-than-average job growth rate of three percent (U.S. Bureau of Labor Statistics). In May 2012, these professionals brought in an average annual wage of $55,940 (BLS).

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Showing schools in your area

Matching School Ads
2 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
3 Program(s) Found
  • One of the top-ranked universities in Florida, Saint Leo University offers over 50 accredited undergraduate degrees, programs and endorsements as well as master's and doctoral programs.
  • Saint Leo’s undergraduate and graduate online degree programs prepare you to take advantage of growing career opportunities in a variety of in-demand fields.
  • Saint Leo University provides academic excellence, flexibility, affordability, and a wide range of educational programs with financial aid and scholarships available to those who qualify.
  • Saint Leo offers a 14:1 Student-Teacher Ratio to ensure you get the personal attention you deserve.
  • Learn on your schedule with our 6 convenient available start dates throughout the year. Get started on earning your accredited degree today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
  • Find Online Schools. 100% Online Accredited Courses
  • Get Matched to Programs In A Few Clicks!
  • Earn an Affordable Degree from Home at your own pace
  • Get College info today. Its Free and Easy!
  • Online Courses

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