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Information on Master’s Degree Programs in Marketing and Advertising

Majors Overview June 9, 2015

This article talks about master’s degree programs in marketing and advertising and their education requirements, coursework, and career choices.

Information on Marketing and Advertising Programs

Many accredited schools offer advertising or marketing graduate degree programs, wherein students explore topics such as public relations, business, consumer behavior, and economics. A thesis involving extensive research is likely to be in the curriculum.

The emphasis in advertising master’s programs could be on psychology and communications. Students may learn about devising advertising strategies for services or products and developing public relations campaigns. Programs may include an internship opportunity whereby students can gain real-world experience in advertising.

Master’s Programs in Marketing

Marketing and advertising, two similar business fields, involve promoting of products or organizations to prospective customers. Those who perform the task of marketing select, promote and develop products for consumers. Various subjects in management, economics, and business are in a master’s degree program in marketing.

The focus of coursework is primarily on basic techniques and concepts in media arts, public relations, and statistics. Program graduates are required to record a GPA of at least 3.0. Master’s degree programs incorporate a thesis requirement on the basis of original marketing research.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree in business-related fields such as accounting or finance from an accredited school. Apart from excellent undergraduate grades, Graduate Management Admission Test (GMAT) scores are also required to be submitted.

Coursework

Core coursework may cover topic areas such as:

•Internet marketing
•Publications design
•Consumer behavior
•Supply chain management
•Persuasive strategies

Career Choices

Program graduates may seek career choices such as:

•Promoter
•Financial analyst
•Marketing consultant
•Sales manager
•Securities broker

Master’s Programs in Advertising

Students enrolled in a master’s degree program in advertising are taught various subjects in the visual arts, communications, and psychology. Business-related subjects are in numerous students’ graduate advertising education. Students usually complete a master’s degree in advertising within about two years. Graduate level advertising education importantly incorporates internships in corporate advertising departments and independent firms; such internships could facilitate employment after students graduate out of the program.

Education Requirements

To enroll in a graduate level advertising program, students must first possess a bachelor’s degree. Potential candidates to master’s programs in advertising are expected to have taken the Graduate Record Examination (GRE). Some advertising schools offering master’s degree programs might have students meet with an admissions counselor for an interview.

Coursework

Core coursework may cover topic areas such as:

•Public relations campaigns
•Crisis communication
•Copyrighting
•Advertising strategy
•Special events promotion

Career Choices

Program graduates may seek career choices such as:

•Project manager
•Account executive
•Media analyst
•Advertising purchaser
•Media researcher

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  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
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  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
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