Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Information on Master’s Degree Programs in Marketing and Advertising

Majors Overview June 9, 2015

This article talks about master’s degree programs in marketing and advertising and their education requirements, coursework, and career choices.

Information on Marketing and Advertising Programs

Many accredited schools offer advertising or marketing graduate degree programs, wherein students explore topics such as public relations, business, consumer behavior, and economics. A thesis involving extensive research is likely to be in the curriculum.

The emphasis in advertising master’s programs could be on psychology and communications. Students may learn about devising advertising strategies for services or products and developing public relations campaigns. Programs may include an internship opportunity whereby students can gain real-world experience in advertising.

Master’s Programs in Marketing

Marketing and advertising, two similar business fields, involve promoting of products or organizations to prospective customers. Those who perform the task of marketing select, promote and develop products for consumers. Various subjects in management, economics, and business are in a master’s degree program in marketing.

The focus of coursework is primarily on basic techniques and concepts in media arts, public relations, and statistics. Program graduates are required to record a GPA of at least 3.0. Master’s degree programs incorporate a thesis requirement on the basis of original marketing research.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree in business-related fields such as accounting or finance from an accredited school. Apart from excellent undergraduate grades, Graduate Management Admission Test (GMAT) scores are also required to be submitted.

Coursework

Core coursework may cover topic areas such as:

•Internet marketing
•Publications design
•Consumer behavior
•Supply chain management
•Persuasive strategies

Career Choices

Program graduates may seek career choices such as:

•Promoter
•Financial analyst
•Marketing consultant
•Sales manager
•Securities broker

Master’s Programs in Advertising

Students enrolled in a master’s degree program in advertising are taught various subjects in the visual arts, communications, and psychology. Business-related subjects are in numerous students’ graduate advertising education. Students usually complete a master’s degree in advertising within about two years. Graduate level advertising education importantly incorporates internships in corporate advertising departments and independent firms; such internships could facilitate employment after students graduate out of the program.

Education Requirements

To enroll in a graduate level advertising program, students must first possess a bachelor’s degree. Potential candidates to master’s programs in advertising are expected to have taken the Graduate Record Examination (GRE). Some advertising schools offering master’s degree programs might have students meet with an admissions counselor for an interview.

Coursework

Core coursework may cover topic areas such as:

•Public relations campaigns
•Crisis communication
•Copyrighting
•Advertising strategy
•Special events promotion

Career Choices

Program graduates may seek career choices such as:

•Project manager
•Account executive
•Media analyst
•Advertising purchaser
•Media researcher

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 95% of Liberty University students receive some form of financial aid
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
3 Program(s) Found
  • Join UC Berkeley Executive Education’s Blockchain online program to explore the possibilities.
  • Blockchain is the underlying technology that makes crypto currencies like Bitcoin and Ripple possible
  • Learn block chain with UC Berkeley Executive Education online.
  • Online Courses
  • Find Online Schools. 100% Online Accredited Courses
  • Get Matched to Programs In A Few Clicks!
  • Earn an Affordable Degree from Home at your own pace
  • Get College info today. Its Free and Easy!
  • Online Courses
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to the Right Business Administration and Management, Accounting, Healthcare Administration, Marketing and Entrepreneurship Degree Program for YOU.
  • Affordable and Flexible Business Degree Programs from Top Colleges Across the Nation. Both Online And Campus!
  • Just Fill Out a Few Questions and You Can Find Your Perfect Business Degree Program Within Minutes.
  • Start Using our Fast, Free, and Easy Matching Service Right HERE and Right NOW!
  • Online Courses

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 95% of Liberty University students receive some form of financial aid
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
3 Program(s) Found
  • Join UC Berkeley Executive Education’s Blockchain online program to explore the possibilities.
  • Blockchain is the underlying technology that makes crypto currencies like Bitcoin and Ripple possible
  • Learn block chain with UC Berkeley Executive Education online.
  • Online Courses
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to the Right Business Administration and Management, Accounting, Healthcare Administration, Marketing and Entrepreneurship Degree Program for YOU.
  • Affordable and Flexible Business Degree Programs from Top Colleges Across the Nation. Both Online And Campus!
  • Just Fill Out a Few Questions and You Can Find Your Perfect Business Degree Program Within Minutes.
  • Start Using our Fast, Free, and Easy Matching Service Right HERE and Right NOW!
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!