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Information on Master’s Degree Programs in Marketing and Advertising

Majors Overview June 9, 2015

This article talks about master’s degree programs in marketing and advertising and their education requirements, coursework, and career choices.

Information on Marketing and Advertising Programs

Many accredited schools offer advertising or marketing graduate degree programs, wherein students explore topics such as public relations, business, consumer behavior, and economics. A thesis involving extensive research is likely to be in the curriculum.

The emphasis in advertising master’s programs could be on psychology and communications. Students may learn about devising advertising strategies for services or products and developing public relations campaigns. Programs may include an internship opportunity whereby students can gain real-world experience in advertising.

Master’s Programs in Marketing

Marketing and advertising, two similar business fields, involve promoting of products or organizations to prospective customers. Those who perform the task of marketing select, promote and develop products for consumers. Various subjects in management, economics, and business are in a master’s degree program in marketing.

The focus of coursework is primarily on basic techniques and concepts in media arts, public relations, and statistics. Program graduates are required to record a GPA of at least 3.0. Master’s degree programs incorporate a thesis requirement on the basis of original marketing research.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree in business-related fields such as accounting or finance from an accredited school. Apart from excellent undergraduate grades, Graduate Management Admission Test (GMAT) scores are also required to be submitted.

Coursework

Core coursework may cover topic areas such as:

•Internet marketing
•Publications design
•Consumer behavior
•Supply chain management
•Persuasive strategies

Career Choices

Program graduates may seek career choices such as:

•Promoter
•Financial analyst
•Marketing consultant
•Sales manager
•Securities broker

Master’s Programs in Advertising

Students enrolled in a master’s degree program in advertising are taught various subjects in the visual arts, communications, and psychology. Business-related subjects are in numerous students’ graduate advertising education. Students usually complete a master’s degree in advertising within about two years. Graduate level advertising education importantly incorporates internships in corporate advertising departments and independent firms; such internships could facilitate employment after students graduate out of the program.

Education Requirements

To enroll in a graduate level advertising program, students must first possess a bachelor’s degree. Potential candidates to master’s programs in advertising are expected to have taken the Graduate Record Examination (GRE). Some advertising schools offering master’s degree programs might have students meet with an admissions counselor for an interview.

Coursework

Core coursework may cover topic areas such as:

•Public relations campaigns
•Crisis communication
•Copyrighting
•Advertising strategy
•Special events promotion

Career Choices

Program graduates may seek career choices such as:

•Project manager
•Account executive
•Media analyst
•Advertising purchaser
•Media researcher

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  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
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  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses make it possible for students to earn a bachelor’s degree in as little as 18 months and a master’s degree in 14-24 months.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
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  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
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  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
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  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
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