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Master’s Certificate Programs in Business Marketing Overview

Majors Overview June 1, 2015

Get information about master’s certificate programs in business marketing and their education requirements, coursework, and career choices.

Information on Business Marketing Programs

While the professional studies or continuing education departments of 4-year schools typically offer master’s certificate programs in business marketing, for-profit organizations and business associations sometimes make them available. Working professionals can benefit from enrolling in these programs that are offered in an online format or through flexible weekend and night courses.

Coursework in a master’s certificate program in business marketing is devised to make students adept at branding a product, using marketing strategies to guide organizational decisions, marketing products internationally and domestically, understanding market research, planning business-to-business marketing, among other things. These skills are gained by students through research, group projects and classroom lectures and discussions. Program graduates may want to become market researchers, media analysts, account executives or marketing managers.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree. While schools don’t always insist on this degree being in business, students with a bachelor’s degree in business would find it to be helpful. The previous work experience of the applicant may also be examined.


Coursework covers both business principles and marketing strategies. Core coursework may cover topic areas such as:

•Creative appeals
•Marketing and copywriting
•Advertising and branding
•Internal organization strategies
•Market positioning and segmentation
•Customer and market analysis
•International marketing
•Business marketing strategies
•Media buying and planning
•Media metrics

Career Choices

Program graduates who are current business professionals can shift their careers into a marketing position. Those currently in marketing careers can seek advancement to higher-level positions. Program graduates may choose from possible positions in the marketing and business world such as:

•Client development manager
•Marketing manager
•Brand manager
•Proposal development manager
•Marketing project coordinator
•Marketing representative
•Marketing researcher
•Media analyst
•Account executive
•Product manager
•Sales and marketing coordinator

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