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Master’s Certificate Programs in Business Marketing Overview

Majors Overview June 1, 2015

Get information about master’s certificate programs in business marketing and their education requirements, coursework, and career choices.

Information on Business Marketing Programs

While the professional studies or continuing education departments of 4-year schools typically offer master’s certificate programs in business marketing, for-profit organizations and business associations sometimes make them available. Working professionals can benefit from enrolling in these programs that are offered in an online format or through flexible weekend and night courses.

Coursework in a master’s certificate program in business marketing is devised to make students adept at branding a product, using marketing strategies to guide organizational decisions, marketing products internationally and domestically, understanding market research, planning business-to-business marketing, among other things. These skills are gained by students through research, group projects and classroom lectures and discussions. Program graduates may want to become market researchers, media analysts, account executives or marketing managers.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree. While schools don’t always insist on this degree being in business, students with a bachelor’s degree in business would find it to be helpful. The previous work experience of the applicant may also be examined.

Coursework

Coursework covers both business principles and marketing strategies. Core coursework may cover topic areas such as:

•Creative appeals
•Marketing and copywriting
•Advertising and branding
•Internal organization strategies
•Market positioning and segmentation
•Customer and market analysis
•International marketing
•Business marketing strategies
•Media buying and planning
•Media metrics

Career Choices

Program graduates who are current business professionals can shift their careers into a marketing position. Those currently in marketing careers can seek advancement to higher-level positions. Program graduates may choose from possible positions in the marketing and business world such as:

•Client development manager
•Marketing manager
•Brand manager
•Proposal development manager
•Marketing project coordinator
•Marketing representative
•Marketing researcher
•Media analyst
•Account executive
•Product manager
•Sales and marketing coordinator

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  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
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  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
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  • Become the leader you know you can be @ Ashford University
  • Apply Now! Classes Start Every Tuesday!
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
  • Transfer up to 90 credits into an undergraduate degree program.
  • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
  • *BestColleges.com Gold Medal of Distinction
  • **excludes licensure, certification, and some doctoral programs
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses

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