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Master’s Certificate Programs in Business Marketing Overview

Majors Overview June 1, 2015

Get information about master’s certificate programs in business marketing and their education requirements, coursework, and career choices.

Information on Business Marketing Programs

While the professional studies or continuing education departments of 4-year schools typically offer master’s certificate programs in business marketing, for-profit organizations and business associations sometimes make them available. Working professionals can benefit from enrolling in these programs that are offered in an online format or through flexible weekend and night courses.

Coursework in a master’s certificate program in business marketing is devised to make students adept at branding a product, using marketing strategies to guide organizational decisions, marketing products internationally and domestically, understanding market research, planning business-to-business marketing, among other things. These skills are gained by students through research, group projects and classroom lectures and discussions. Program graduates may want to become market researchers, media analysts, account executives or marketing managers.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree. While schools don’t always insist on this degree being in business, students with a bachelor’s degree in business would find it to be helpful. The previous work experience of the applicant may also be examined.

Coursework

Coursework covers both business principles and marketing strategies. Core coursework may cover topic areas such as:

•Creative appeals
•Marketing and copywriting
•Advertising and branding
•Internal organization strategies
•Market positioning and segmentation
•Customer and market analysis
•International marketing
•Business marketing strategies
•Media buying and planning
•Media metrics

Career Choices

Program graduates who are current business professionals can shift their careers into a marketing position. Those currently in marketing careers can seek advancement to higher-level positions. Program graduates may choose from possible positions in the marketing and business world such as:

•Client development manager
•Marketing manager
•Brand manager
•Proposal development manager
•Marketing project coordinator
•Marketing representative
•Marketing researcher
•Media analyst
•Account executive
•Product manager
•Sales and marketing coordinator

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1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
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2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
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South University , Virginia Beach
  • Program options include Accounting, Business Administration, Leadership, and more.
  • Curriculum focuses on developing leadership, critical thinking, problem-solving, and communication skills.
  • Programmatic accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) at select campuses.
  • Business programs are available at many of the 11 campus locations across the United States.
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  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
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Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

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1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
  • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
  • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
  • Offers over 230 programs online, from the certificate to the doctoral level.
  • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
Show more [+]
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

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