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Advantages of Earning an MBA in Marketing

Higher Education Articles June 17, 2015

A student pursuing a Master of Business Administration (M.B.A.) in Marketing may find it a time-consuming, challenging, and costly proposition. However, there is a lot of prestige attached to an MBA degree, and a student holding one can gain a competitive edge over individuals holding less advanced degrees.

Advantages of an MBA in Marketing

Coursework in an MBA in Marketing covers specialized education in brand and product management, consumer behavior, selling strategies and promotion management. The traditional MBA courses may include corporate management, advanced business strategies, finance, and human resources. The advantages of pursuing an MBA degree in Marketing include increased salary, the opportunity of advancing to higher positions, and better career opportunities in various fields.

Career Advancement

Those who earn an MBA in Marketing have higher chances of receiving a promotion. The MBA program develops knowledge and various leadership and business skills and can help graduates seek executive and management positions. With adequate professional experience in the field, MBA Marketing graduates may seek positions such as director or marketing manager, marketing and business development manager, sales representative or brand manager.

Increased Wage Levels

MBA graduates earn an average annual wage that is approximately $10,000 – $20,000 higher than the average annual wage earned by holders of a Bachelor of Business Administration (B.B.A.) degree. The following table demonstrates a general wage comparison, as of April 2014, for holders of both graduate degrees, ordered by employer type.

Type of Employer BBA in Marketing (Average Salary) MBA in Marketing (Average Salary)
College and University $46,007 $57,402
Hospital $42,352 $66,083
Non-profit Organization $45,775 $67,407
Private Firm and Practice $59,000 $70,000

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1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
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  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • Online bachelor's and master's level Business programs are available.
  • Courses are designed to teach practical business solutions, with a career-focused curriculum.
  • Students can study in areas such as business, applied management, and business administration.
  • Experienced professionals equip students with a working knowledge of marketing, financing, accounting, and sales.
  • Students who have graduated high school in or before 2015 are eligible to apply.
  • Online Courses
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  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

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