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Advantages of Earning an MBA in Marketing

Higher Education Articles June 17, 2015

A student pursuing a Master of Business Administration (M.B.A.) in Marketing may find it a time-consuming, challenging, and costly proposition. However, there is a lot of prestige attached to an MBA degree, and a student holding one can gain a competitive edge over individuals holding less advanced degrees.

Advantages of an MBA in Marketing

Coursework in an MBA in Marketing covers specialized education in brand and product management, consumer behavior, selling strategies and promotion management. The traditional MBA courses may include corporate management, advanced business strategies, finance, and human resources. The advantages of pursuing an MBA degree in Marketing include increased salary, the opportunity of advancing to higher positions, and better career opportunities in various fields.

Career Advancement

Those who earn an MBA in Marketing have higher chances of receiving a promotion. The MBA program develops knowledge and various leadership and business skills and can help graduates seek executive and management positions. With adequate professional experience in the field, MBA Marketing graduates may seek positions such as director or marketing manager, marketing and business development manager, sales representative or brand manager.

Increased Wage Levels

MBA graduates earn an average annual wage that is approximately $10,000 – $20,000 higher than the average annual wage earned by holders of a Bachelor of Business Administration (B.B.A.) degree. The following table demonstrates a general wage comparison, as of April 2014, for holders of both graduate degrees, ordered by employer type.

Type of Employer BBA in Marketing (Average Salary) MBA in Marketing (Average Salary)
College and University $46,007 $57,402
Hospital $42,352 $66,083
Non-profit Organization $45,775 $67,407
Private Firm and Practice $59,000 $70,000

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  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
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