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Degree Overview: Associate of Business Science (A.B.S.) Degree in Sports Management

Majors Overview June 29, 2014

Those interested in utilizing their accounting, management, and marketing skills in the industry of sports should look into Associate of Science (A.S.) degree programs in Business Administration concentrating on sports management; Associate of Business Science (A.B.S.) degree programs in Sports Management are not usually offered. Students will explore the particular needs of sports franchises in regards to media attention, team travel, business ethics, and hosting events.

Associate of Science (A.S.) Degree Programs in Business Administration Concentrating on Sports Management

Students enrolled in a sports management associate degree program are trained in the use of business skills in a sports setting, such as government-sponsored recreation facilities, youth sports, professional sport organizations, retail equipment sales, and amateur teams. Students learn how to manage sports events, develop budget strategies, and market and initiate promotional campaigns. Coursework also includes principles of ethics in business and issues in media sports coverage.

Education Requirements

Admission criteria typically require applicants to hold a GED certificate or high school diploma. Students enrolled in some schools are required to complete designated courses in math and English before they can enroll in the program. Prospective students are allowed to take some college-level courses in lieu.


It takes 60 to 66 semester credits to complete a sports management degree program over a two-year period. Internships are included in the coursework, which are offered by some schools, whereby students get a chance to network in order to boost future employment opportunities while gaining real-world experience.

Students are required to complete general education classes in liberal arts subject areas such as the social sciences, history, science, math, and English. Coursework may include the following topic areas:

•Communications in business
•Athletic facility management
•Principles of economics
•Societal issues in sports
•Business ethics and law
•Principles of management
•Introduction to sports management
•Sports media
•Marketing fundamentals
•General accounting

Career Choices

Those that successfully complete the degree program can seek entry-level business occupations in the athletic industry in a wide range of sport settings, such as sports media industries, sporting goods merchandising, college sports programs, arena management, corporate fitness centers, ski resorts, and professional sport franchises. They can choose from various job titles:

•Youth sports associate manager
•College athletics event managerial assistant
•Equipment manager
•Athletic marketing assistant
•Media consultant

Continuing Education Choices

Students aspiring for management-level job opportunities in this field would benefit by continuing their education to earn a bachelor’s degree in business administration with a sports management concentration or in a related field, such as recreation management, sports administration, or sports marketing.


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