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Degree Overview: Bachelor of Business Management (B.B.M.) Degree

Majors Overview March 18, 2014

Students will be prepared to work in several fields, including human resources, advertising, finance, and marketing, if they take a Bachelor of Business Management degree program. In order to work efficiently with others, they must possess both business knowledge and human relations skills.

B.B.M. Programs

Students enrolled in Bachelor of Business Management degree programs are imparted general education courses aimed at preparing them for leadership roles. Coursework includes topic areas such as marketing, business law, communications, human resources, finance and accounting. Coursework in global business is included in many programs, whereby students get exposure to the challenges faced in dealing with international clientele.

General Business Management degrees are offered by some schools, while specializations in fields such as Human Resource Management or Real Estate are allowed in others. Admission criteria typically require incoming students to hold a GED certificate or high school diploma.


Coursework is devised to introduce business topics to students through classes such as an introduction to business, and finance principles. Practical and theoretical aspects of business are taught next, including courses such as accounting and business ethics. Internship opportunities are involved in many programs and are aimed at providing students with hands-on experience in real-world settings. Coursework may include subject areas such as:

•Researching and writing reports
•Supply side marketing
•Workplace diversity
•Business law
•International business

Career Choices

Those who graduate from a Bachelor of Business Management degree program can seek entry-level careers in supervisory roles within numerous industries. Some graduates may want to start their own business enterprises. Graduates may choose from possible career options such as:

•Marketing manager
•Financial analyst
•Sales manager
•Business consultant

Professional Certification and Continuing Education Choices

Graduates can pursue continued education by earning master’s degrees in Business Administration or Business Management. Schools offer terminal degrees in the form of doctoral programs that may be pursued by individuals interested in teaching careers at universities or advanced professional positions. Those who wish to pursue professional education, such as law school, can use a Bachelor of Business Management degree as the first step in the direction.

Professional certifications and continuing education courses are offered by many business organizations and associations. For instance, the Certified Manager certification is offered by the Institute of Certified Professional Managers for use by managers in various fields, while the Certified Professional in Supply Management designation is offered by the Institute for Supply Management to benefit qualified individuals in that profession. The Certified Meeting Professional credential is provided by the Convention Industry Council to people in the conventions, exhibitions and meetings industry.

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