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Degree Overview: Bachelor of Science (B.S.) Degree in Fashion Marketing and Management

Majors Overview March 27, 2014

Receive information about a bachelor’s degree program in Fashion Marketing and Management and its coursework, career choices, and continuing education choices.

Bachelor of Science (B.S.) Programs in Fashion Marketing and Management

Students enrolled in bachelor’s degree programs in Fashion Marketing and Management are imparted knowledge and skills related to subject areas such as strategic marketing, product development, event planning, fashion trend forecasting, and fashion ideas. Program coursework also integrates business concepts like management and accounting. Students can earn bachelor’s degrees through a variety of programs, including a Bachelor of Business Administration (B.B.A.) in Fashion Marketing and Management, and a Bachelor of Science (B.S.) in Fashion Marketing.

Admission criteria typically require incoming students to hold a GED certificate or high school diploma.


Coursework is devised to impart information on the creative and business aspects of the field of fashion. Students are usually expected to participate in an internship; some programs require them to help organize fashion shows. Coursework in a bachelor’s program in Fashion Marketing and Management may include topic areas such as:

•Fashion industry supply chain
•Trend prediction
•Consumer behavior
•Fashion cycles
•Fashion ideas and principles
•Retail management

Career Choices

Graduates from a bachelor’s degree program in Fashion Marketing and Management may pursue entry-level, as well as some advanced, positions within the fashion industry. While there could be variations in professional responsibilities, graduates are likely to be involved in marketing new products, managing product development teams or forecasting fashion trends. They may pursue career options such as:

•Product developer
•Fashion retail manager
•Fashion retail buyer

Continuing Education Choices

Advanced concepts related to marketing and management is incorporated in master’s level coursework. Students, who may be awarded a Master of Business Administration (M.B.A.), Master of Professional Studies (M.P.S.), or Master of Fine Arts (M.F.A.) are helped in developing connections in the business world through interactive projects and internships. Professionals can seek higher-paying occupations and/or rise to top-level executive or management positions after earning a master’s degree.

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