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Degree Overview: Graduate Certificate Program in Marketing

Majors Overview May 11, 2015

Get information about graduate certificate programs in marketing and their education requirements, coursework, and career choices.

Information on Marketing Graduate Certificate Program

Individuals who want to advance their knowledge of business, sales, and marketing without enrolling in a two-year master’s degree program would benefit by enrolling in a marketing graduate certificate program.

Working professionals who seek career enhancement with extra credentials would particularly find the program suited to their purpose. Graduates of bachelor’s degree programs in marketing seeking to pursue a more specialized branch of the field, such as non-profit, fashion, or sports marketing, should also look into the program.

Schools frequently offer graduate certificate programs in marketing through flexible weekend and night classes; many offer them in online formats. Insight into emerging marketing technologies and marketing trends is gained by students, who may avail the opportunity of networking with local businesses. Students can complete these programs in 6–12 months.

Education Requirements

Regular master’s degree programs have more prerequisites than graduate certificate programs, wherein incoming students are required to have some professional work experience. Some schools also require applicants to the program to hold a bachelor’s degree.

Coursework

The curriculum in a marketing graduate certificate program may include classes related to marketing research, sales, management, and business strategies. Core coursework may include topic areas such as:

•Retailing
•Franchising
•B2B marketing
•Small business management
•Consumer behavior
•Marketing research
•Market strategies
•Non-profit marketing strategies
•Product management
•Promotions management

Career Choices

Armed with a marketing graduate certificate, individuals can aim for several types of positions in the fields of advertising, public relations, sales, and business. They can choose from popular career options such as the following:

•Consumer trend analyst
•Product manager
•Marketing specialist
•Media and marketing analyst
•Client development manager
•Account executive
•Marketing manager
•Communication manager
•Director of marketing
•Licensing manager

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