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Degree Overview: Graduate Certificate Program in Marketing

Majors Overview May 11, 2015

Get information about graduate certificate programs in marketing and their education requirements, coursework, and career choices.

Information on Marketing Graduate Certificate Program

Individuals who want to advance their knowledge of business, sales, and marketing without enrolling in a two-year master’s degree program would benefit by enrolling in a marketing graduate certificate program.

Working professionals who seek career enhancement with extra credentials would particularly find the program suited to their purpose. Graduates of bachelor’s degree programs in marketing seeking to pursue a more specialized branch of the field, such as non-profit, fashion, or sports marketing, should also look into the program.

Schools frequently offer graduate certificate programs in marketing through flexible weekend and night classes; many offer them in online formats. Insight into emerging marketing technologies and marketing trends is gained by students, who may avail the opportunity of networking with local businesses. Students can complete these programs in 6–12 months.

Education Requirements

Regular master’s degree programs have more prerequisites than graduate certificate programs, wherein incoming students are required to have some professional work experience. Some schools also require applicants to the program to hold a bachelor’s degree.

Coursework

The curriculum in a marketing graduate certificate program may include classes related to marketing research, sales, management, and business strategies. Core coursework may include topic areas such as:

•Retailing
•Franchising
•B2B marketing
•Small business management
•Consumer behavior
•Marketing research
•Market strategies
•Non-profit marketing strategies
•Product management
•Promotions management

Career Choices

Armed with a marketing graduate certificate, individuals can aim for several types of positions in the fields of advertising, public relations, sales, and business. They can choose from popular career options such as the following:

•Consumer trend analyst
•Product manager
•Marketing specialist
•Media and marketing analyst
•Client development manager
•Account executive
•Marketing manager
•Communication manager
•Director of marketing
•Licensing manager

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1 Program(s) Found
  • Apply knowledge of project leadership theories/practical application in organizations.
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  • Analyze the implications of diversity/culture and managing projects in an international setting.
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1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
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South University , Glen Allen
  • Program options include Accounting, Business Administration, Leadership, and more.
  • Curriculum focuses on developing leadership, critical thinking, problem-solving, and communication skills.
  • Programmatic accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) at select campuses.
  • Business programs are available at many of the 11 campus locations across the United States.
Good for Working Adults
  • Flexible Scheduling
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4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
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  • Accredited
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1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
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1 Program(s) Found
  • Enhance organizational performance and create effective traditional and virtual teams through motivation, organizational culture, and change management.
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  • Analyze business policy and strategy in relationship to competitors.
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  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
4 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid
1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
Show more [+]
  • Online Courses

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