Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Master of Science (M.S.) Degree Program in Database Marketing

Majors Overview May 30, 2015

Get information about Master of Science (M.S.) degree programs in Marketing with a concentration on databases and their education requirements, coursework, career choices, job and wage outlook, and continuing education choices.

Master of Science (M.S. Programs in Database Marketing

Uses for databases in marketing include the management and tracking of inventory, customer information, and business contacts. Individuals who seek careers in this field could benefit from enrolling in a master’s degree in marketing with a database specialization. The focus of these programs is typically on business models and concepts related to real-world marketing settings. Programs include class projects and case studies of local companies aimed at giving students the opportunity of developing campaigns and strategies related to the business climate. Students explore concepts and theories related to marketing finance, digital marketing, direct marketing and database marketing.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree in marketing or a closely-related field of study. An official transcript of all postsecondary coursework is required to be submitted by applicants, in addition to letters of recommendation, a resume, and a statement of purpose outlining personal and educational goals. Schools insist on the submission of Test of English as a Foreign Language (TOEFL) scores by international students, in addition to the evaluation of their transcripts to ensure that students meet university standards.

Coursework

Concentrations, core courses, and electives typically comprise this master’s degree program. The degree can be obtainable in two years by full-time students. They must complete a thesis or a capstone project before they graduate from the program. Core coursework may cover topic areas such as:

•Media planning
•Public relations
•Database marketing strategy
•Consumer relationship management
•Statistical research
•Database modeling
•Integrated marketing
•Sales force management

Career Choices

Program graduates may seek careers in advertising account management, public relations, interactive marketing, brand management, and account planning. Through 2018, the field is expected to see a job growth of 13% (U.S. Bureau of Labor Statistics). They may aspire for possible job titles such as:

•Marketing research analyst
•Market research director
•Catalog circulation director
•Catalog marketing director
•Project director

Job and Wage Outlook

Over the 2012 – 2022 decade, a job growth rate of 32% has been predicted for market research analysts (BLS). In 2012, these professionals brought in an average annual wage of $60,300 (BLS).

Continuing Education Choices

Program graduates may seek continued education by earning doctoral degrees in marketing to pursue careers in research or academia.

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Become the leader you know you can be @ Ashford University
  • Apply Now! Classes Start Every Tuesday!
  • Online Courses
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Bachelor's programs in the areas of Marketing, Entertainment Management, and Fashion Marketing.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, and Project Management
  • Start your journey! Classes starting Aug 17.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
5 Program(s) Found
  • Ready to earn your business degree? If you identify with at least one of the statements below, GCU could be a good fit for you!
  • I have worked in the business field for a number of years and want to further my education in order to qualify for promotions, leadership positions, and salary increases.
  • I am graduating from high school and am interested in pursuing a career in a business field, but I first need the skills experience.
  • I am interested in a Bachelor's, Master's or Doctoral degree in my specialized business area of focus.
  • I want flexible course offerings, such as the option of 100% online, evening or campus classes.
  • I need a university that provides quality educational offerings through academic excellence and real-world relevance. Does this sound like you? Apply today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, Marketing, and more.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Online Courses
1 Program(s) Found
  • Full Sail's curriculum combines elements of creativity, art, technical prowess, and academic achievement
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Students gain real-world experience by working with industry-standard tools and technologies
  • Online Courses
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to the Right Business Administration and Management, Accounting, Healthcare Administration, Marketing and Entrepreneurship Degree Program for YOU.
  • Affordable and Flexible Business Degree Programs from Top Colleges Across the Nation. Both Online And Campus!
  • Just Fill Out a Few Questions and You Can Find Your Perfect Business Degree Program Within Minutes.
  • Start Using our Fast, Free, and Easy Matching Service Right HERE and Right NOW!
  • Online Courses

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • Become the leader you know you can be @ Ashford University
  • Apply Now! Classes Start Every Tuesday!
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to the Right IT, Computer Science, Cybersecurity, Software and Application Development, Web Design or Technology Management Degree Program for YOU.
  • Affordable and Flexible Information Technology Degree Programs from Top Colleges Across the Nation. Both Online And Campus!
  • Just Fill Out a Few Questions and You Can Find Your Perfect IT/Computer Science Degree Program Within Minutes.
  • Start Using our Fast, Free, and Easy Matching Service Right HERE and Right NOW!
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!