Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Master of Science (M.S.) Degree Program in Database Marketing

Majors Overview May 30, 2015

Get information about Master of Science (M.S.) degree programs in Marketing with a concentration on databases and their education requirements, coursework, career choices, job and wage outlook, and continuing education choices.

Master of Science (M.S. Programs in Database Marketing

Uses for databases in marketing include the management and tracking of inventory, customer information, and business contacts. Individuals who seek careers in this field could benefit from enrolling in a master’s degree in marketing with a database specialization. The focus of these programs is typically on business models and concepts related to real-world marketing settings. Programs include class projects and case studies of local companies aimed at giving students the opportunity of developing campaigns and strategies related to the business climate. Students explore concepts and theories related to marketing finance, digital marketing, direct marketing and database marketing.

Education Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree in marketing or a closely-related field of study. An official transcript of all postsecondary coursework is required to be submitted by applicants, in addition to letters of recommendation, a resume, and a statement of purpose outlining personal and educational goals. Schools insist on the submission of Test of English as a Foreign Language (TOEFL) scores by international students, in addition to the evaluation of their transcripts to ensure that students meet university standards.

Coursework

Concentrations, core courses, and electives typically comprise this master’s degree program. The degree can be obtainable in two years by full-time students. They must complete a thesis or a capstone project before they graduate from the program. Core coursework may cover topic areas such as:

•Media planning
•Public relations
•Database marketing strategy
•Consumer relationship management
•Statistical research
•Database modeling
•Integrated marketing
•Sales force management

Career Choices

Program graduates may seek careers in advertising account management, public relations, interactive marketing, brand management, and account planning. Through 2018, the field is expected to see a job growth of 13% (U.S. Bureau of Labor Statistics). They may aspire for possible job titles such as:

•Marketing research analyst
•Market research director
•Catalog circulation director
•Catalog marketing director
•Project director

Job and Wage Outlook

Over the 2012 – 2022 decade, a job growth rate of 32% has been predicted for market research analysts (BLS). In 2012, these professionals brought in an average annual wage of $60,300 (BLS).

Continuing Education Choices

Program graduates may seek continued education by earning doctoral degrees in marketing to pursue careers in research or academia.

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
  • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
  • College of Nursing and Health Care Professions: Rich 25-year history providing outstanding health care and nursing degree programs, including an RN to BSN program & master's in nursing degrees.
  • College of Education: Whether you are looking to start or advance your career as a teacher or administrator, GCU offers bachelor’s and master’s in education degrees in key areas.
  • College of Humanities and Social Sciences: Provides a job focused education and features a variety of programs from counseling and psychology to justice studies, history and English literature.
  • Does something else interest you? GCU also offers programs in Doctoral Studies; Theology; Science, Engineering & Technology; and Fine Arts & Production. Speak with an enrollment counselor today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Earn a 100% Online Masters Degrees at ACU
  • Take Your Professional Career To The Next Level With An Online Graduate Degree
  • Online Courses
2 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
3 Program(s) Found
  • Join UC Berkeley Executive Education’s Blockchain online program to explore the possibilities.
  • Blockchain is the underlying technology that makes crypto currencies like Bitcoin and Ripple possible
  • Learn block chain with UC Berkeley Executive Education online.
  • Online Courses
3 Program(s) Found
  • Johnson & Wales Online - Learn on your schedule
  • Focus on Your Future - Earn Your Master's Degree 100% Online from JWU!
  • online.jwu.edu
  • Online Courses
  • Find Online Schools. 100% Online Accredited Courses
  • Get Matched to Programs In A Few Clicks!
  • Earn an Affordable Degree from Home at your own pace
  • Get College info today. Its Free and Easy!
  • Online Courses
  • Looking for an Online Business Degree Program That May Improve Your Career Options?
  • EarnMyDegree.com Can Help You Match Your Educational Goals With Your Desired Career.
  • Whether You Are Looking to Earn a Degree Online, or Study at a Nearby Campus, This Is The Place to Connect With a College That May Be Ideal for You.
  • Browse Through Our List Of Online Colleges and Traditional Schools to Determine Potential Places to Earn a Degree NOW!
  • Online Courses

Showing schools in your area

Matching School Ads
5 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Why Earn Your Degree from GCU?
  • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
  • Convenience: Complete courses online, on campus, or a combination of both!
  • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
  • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
  • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Earn a 100% Online Masters Degrees at ACU
  • Take Your Professional Career To The Next Level With An Online Graduate Degree
  • Online Courses
2 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
3 Program(s) Found
  • Join UC Berkeley Executive Education’s Blockchain online program to explore the possibilities.
  • Blockchain is the underlying technology that makes crypto currencies like Bitcoin and Ripple possible
  • Learn block chain with UC Berkeley Executive Education online.
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!