Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Degree Overview: Master’s Degree Programs in Sales

Majors Overview June 4, 2015

This article talks about master’s degree programs in sales and their educational requirements, coursework, job and wage outlook, and continuing education choices.

Master’s Programs in Sales

Few schools, if any, offer a master’s degree program specifically in sales. More commonly, schools offer a master’s degree program in both marketing and sales. Such programs feature two fundamental skill sets: attracting potential customers (marketing) and converting those leads into transactions (sales). Enrolled students become adept at one important skill: the analysis of consumer behavior and market trends and the use of this information in maximizing sales.

Education in public relations is also available in many programs, an essential component of marketing and relationship-building among the customer base of businesses. With salesmanship also a primary focus in most programs, courses may educate enrollees about numerous related techniques. Students learn to build a ‘yes’ ladder, decipher a customer’s needs, and gain knowledge on up-selling, feature-benefit selling, and closing. As in many graduate programs, in master’s degree programs, research is incorporated into the coursework. Schools also offer doctoral programs in marketing.

Educational Requirements

Admission criteria typically require incoming students to hold a bachelor’s degree, and in many programs, a bachelor’s degree is required to be in business. Students are typically required to submit letters of recommendation, a personal essay, college transcripts, and standardized test scores. The admissions process may also involve an interview.

Coursework

Program coursework combines didactic learning with hands-on learning and commonly involves participation by students in collaborative marketing projects, sales role-play, and simulations. Core coursework may cover topic areas such as:

•Public relations
•Advertising
•Market analysis
•Consumer behavior and psychology
•Innovation and new product development
•International marketing

Job and Wage Outlook

Over the 2012 – 2022 decade, a job growth rate of eight percent has been predicted for sales managers (U.S. Bureau of Labor Statistics). An increasing number of products drives this growth. In May 2012, sales managers brought in an average annual wage of $105,260 (BLS).

Continuing Education Choices

Program graduates seeking continuing education may opt for Ph.D. programs in Marketing offered through business schools. However, sales is just one of many courses in the doctoral curriculum, wherein advanced concepts like mathematical modeling are applied to predict consumer choices. A doctorate in marketing could lead to careers in academia or research.

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Apply current theory to understand buyer behavior, define target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix in all functional marketing areas.
  • Use market research tools and procedures to estimate market potential, conduct exploratory and descriptive research, forecast demand, and communicate research findings effectively.
  • Demonstrate a working knowledge of the technological, web-based, and global developments that are changing the scope of the marketing discipline.
  • Apply current digital technologies or web-based solutions into marketing planning.
  • Demonstrate analytical and critical-thinking skills with direct application to business/marketing environments.
  • Determine appropriate practices and strategies for ethical marketing decision-making and behavior.
  • Online Courses
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • Campus-based and online business programs include Entertainment Business (BS), Internet Marketing (BS), and Business Intelligence (MS)
  • Students will explore business concepts like marketing, global media management, and business technology and design
  • Courses designed to prepare students for a career in business and Career Development advisors available to all alumni
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average
  • Online Courses
2 Program(s) Found
South University , Virginia Beach
  • Program options include Accounting, Business Administration, Leadership, and more.
  • Curriculum focuses on developing leadership, critical thinking, problem-solving, and communication skills.
  • Programmatic accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) at select campuses.
  • Business programs are available at many of the 11 campus locations across the United States.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
1 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid
1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
Show more [+]
  • Online Courses

Searching Searching ...

Matching School Ads
1 Program(s) Found
  • Apply managerial and business processes to information systems.
  • Conduct systems analysis to manage complex projects.
  • Design business intelligence solutions to meet organizational objectives.
  • Analyze complex data to support strategic decision making
  • Online Courses
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
1 Program(s) Found
  • Average class size is 25, allowing for more one-on-one time with instructors.
  • Has a 97% employment rate among available graduates.
  • All  graduates receive Lifetime Employment  Assistance—free and forever.
  • Michigan's largest independent college.
  • Most instructors are working professionals in the fields they teach.
  • Programs are continuously updated to ensure classes are career-relevant and in sync with what's needed in the industry
Show more [+]
  • Accredited
  • Online Courses
  • Accelerated Programs
  • Financial Aid
1 Program(s) Found
  • The online format of the program combines live weekly classes, multimedia coursework, and collaborative group learning exercises.
  • The program prepares information professionals to design and manage mission-critical information technologies within organizations.
  • Students will learn to leverage IT resources for strategic advantages, improve organization-wide information management, and develop more effective IT policies for government, corporate and nonprofit organizations.
  • Designed and taught by Syracuse faculty, our online master’s degree programs promote close collaboration and innovative thinking as students work toward harnessing the power of information to solve complex challenges.
  • 42-credit MS in Information Management which can be completed in as little as 21 months
  • 30-credit MS in Information Management for Executives, which requires students to have six or more full-time professional experience in the information management field. This track can be completed in as little as 15 months.
Show more [+]
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!