Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Master of Business Administration (MBA) Degree Program in Marketing Overview

Majors Overview May 22, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Marketing and their education requirements, coursework, career choices, job and wage outlook, and continuing education choices.

Master of Business Administration (M.B.A.) Programs in Marketing

Advanced topics in consumer behavior and advertising are in master’s degree programs with a concentration in marketing. The programs are also devised to impart knowledge of market research theories and international marketing. Apart from marketing concentration and general business courses, participation by students in internships at market research companies or field experiences may also be included. Some schools may facilitate enrollment of both full- and part-time students by including courses in online and on-campus formats.

Education Requirements

While requirements may vary by school, admission criteria typically require incoming students to hold a bachelor’s degree in any area, not necessarily related to business. At least some courses in economics, business, and accounting are required to be completed by applicants at some schools. Students may also be expected to submit scores for GMAT or other graduate tests.

Coursework

While the curriculum may differ within each MBA program, common coursework may include core business classes succeeded by electives. The primary focus of core classes is on the managerial aspects of finance aimed at helping graduates become effective leaders in corporations. Core coursework may cover subject areas such as:

•Marketing research
•Marketing strategies
•Marketing management
•Consumer behavior
•International marketing

Career Choices

With master’s degrees, graduates may aspire for supervisory and managerial positions that usually call for prior work experience. They may seek management positions within advertising and marketing firms. They may seek roles that involve developing the sales or advertising pitches of companies. They may opt for research jobs involving the conduct of surveys for companies. They may choose from popular job options such as:

•Advertising manager
•Promotions manager
•Marketing manager
•Market researcher
•Sales manager

Job and Wage Outlook

Over the 2012 – 2022 decade, a job growth of 32% has been predicted for market research analysts. During the same time-period, marketing managers are expected to see a 12% growth. In May 2012, market research analysts brought in an average annual wage of $60,300, while marketing managers earned $115,750 on average per annum (U.S. Bureau of Labor Statistics).

Continuing Education Choices

Program graduates can seek continued education by pursuing doctoral programs leading to careers in academia and research. Coursework in these programs combines advanced theoretical classes, research projects and seminars. Students who hone their analytical and communication skills complete the program with a dissertation.

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • There's still time to apply to Grand Canyon University and pursue your education. Learn more today!
  • Study on your schedule - GCU offers many programs 100% online to fit your busy lifestyle.
  • GCU offers a variety of opportunities to reduce the cost of furthering your education. Campus students may qualify for scholarships, while online students can take part in limited special offers.
  • A regionally accredited university, GCU also holds specialized accreditations and approvals for some of our core program offerings.
  • Degrees in business, education, nursing, humanities and social sciences, theology and more. Find the degree that fits you.
  • Talk to us today to learn more about financial aid and start dates!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Online and ground-based program areas include Fashion Marketing and Management and more.
  • Students can study branding, event management, and public relations to help them prepare for a marketing career
  • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
  • Over 50 locations nationwide, with a student support team dedicated to helping students grow
  • Start your journey! Classes starting Aug 17.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • Kaplan University Online Degree Programs
  • Attend college on your terms. Kaplan University offers fully online degree programs that fit any schedule.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Ready to earn your business degree? If you identify with at least one of the statements below, GCU could be a good fit for you!
  • I have worked in the business field for a number of years and want to further my education in order to qualify for promotions, leadership positions, and salary increases.
  • I am graduating from high school and am interested in pursuing a career in a business field, but I first need the skills experience.
  • I am interested in a Bachelor's, Master's or Doctoral degree in my specialized business area of focus.
  • I want flexible course offerings, such as the option of 100% online, evening or campus classes.
  • I need a university that provides quality educational offerings through academic excellence and real-world relevance. Does this sound like you? Apply today!
Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
5 Program(s) Found
  • Kaplan University Online Degree Programs
  • Attend college on your terms. Kaplan University offers fully online degree programs that fit any schedule.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses

Login to your account

Can't remember your Password ?

Register for this site!