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Master of Business Administration (MBA) Degree Program in Marketing Overview

Majors Overview May 22, 2015

Get information about Master of Business Administration (M.B.A.) degree programs in Marketing and their education requirements, coursework, career choices, job and wage outlook, and continuing education choices.

Master of Business Administration (M.B.A.) Programs in Marketing

Advanced topics in consumer behavior and advertising are in master’s degree programs with a concentration in marketing. The programs are also devised to impart knowledge of market research theories and international marketing. Apart from marketing concentration and general business courses, participation by students in internships at market research companies or field experiences may also be included. Some schools may facilitate enrollment of both full- and part-time students by including courses in online and on-campus formats.

Education Requirements

While requirements may vary by school, admission criteria typically require incoming students to hold a bachelor’s degree in any area, not necessarily related to business. At least some courses in economics, business, and accounting are required to be completed by applicants at some schools. Students may also be expected to submit scores for GMAT or other graduate tests.


While the curriculum may differ within each MBA program, common coursework may include core business classes succeeded by electives. The primary focus of core classes is on the managerial aspects of finance aimed at helping graduates become effective leaders in corporations. Core coursework may cover subject areas such as:

•Marketing research
•Marketing strategies
•Marketing management
•Consumer behavior
•International marketing

Career Choices

With master’s degrees, graduates may aspire for supervisory and managerial positions that usually call for prior work experience. They may seek management positions within advertising and marketing firms. They may seek roles that involve developing the sales or advertising pitches of companies. They may opt for research jobs involving the conduct of surveys for companies. They may choose from popular job options such as:

•Advertising manager
•Promotions manager
•Marketing manager
•Market researcher
•Sales manager

Job and Wage Outlook

Over the 2012 – 2022 decade, a job growth of 32% has been predicted for market research analysts. During the same time-period, marketing managers are expected to see a 12% growth. In May 2012, market research analysts brought in an average annual wage of $60,300, while marketing managers earned $115,750 on average per annum (U.S. Bureau of Labor Statistics).

Continuing Education Choices

Program graduates can seek continued education by pursuing doctoral programs leading to careers in academia and research. Coursework in these programs combines advanced theoretical classes, research projects and seminars. Students who hone their analytical and communication skills complete the program with a dissertation.

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