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Overview of Associate Degree Program in Marketing Management

Majors Overview April 19, 2013

A marketing associate or marketing manager work involves promoting services, products, or goods of a business to a customer. While there isn’t an associate degree program that strictly focuses on marketing management, marketing programs do exists, including the one that leads to the Associate of Science (A.S.) in Business Marketing degree.

A.S. in Business Marketing

Students who want to learn how to promote and market products and services should pursue a marketing associate degree program that takes approximately two years to complete. The associate degree program heavily emphasizes on marketing strategy and theory rather than management principles. The program also covers foundational principles in accounting, finance, and economics.

Students in business marketing will learn about the effects that technological, social, and economic factors may have on the customer’s opinion, as well as the value of a customer’s opinion in driving marketing strategy.

Education Requirements

Vocational schools and community colleges are the main institutions that offer associate degree in marketing, as well as many other associate degree programs in the business field. Incoming students are required to hold a general educational development (GED) certificate or high school diploma, if they want to enroll in an associate degree program at these institutions.

Program Course Topics

Several courses found within the business marketing associate degree program cover general marketing principles and concepts. The following are standard courses in the program:

•Business mathematics
•Marketing management theory and practices
•Principles of Customer Service
•Advanced communications
•Entertainment marketing
•Promotions development and advertising
•Consumer behavior trends and patterns
•Introduction to marketing

Career Options

Students who have earned their associate degree in marketing may pursue various entry-level positions. The following are some positions that students can pursue:

•Retail manager
•Sales manager
•Promotions manager
•Marketing manager
•Market research associate
•Marketing account manager
•Advertising associate
•Advertising manager

Continuing Education

Most individuals who are employed as business marketers possess a minimum of a bachelor’s degree. A majority of universities allow individuals to transfer credits earned through an associate degree program to a four-year bachelor degree program. Advanced degrees in marketing, including a Doctor of Philosophy (Ph.D.) or a Master of Science (M.S.) will prepare students for careers in research and academia, along with advanced executive positions.

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In 2017, workers with a bachelor's degree or higher had almost twice as much
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