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University of Maryland College Park Bachelor Degree Program in Marketing

University & College Info June 10, 2013

Business stands on the product and marketing, and much of the rest is merely the extra legs that keep a business afloat. However, the foundation of sales lies in product and marketing; the item of value, commodity, and communication process between the seller and buyer. It’s easy to see why this is such an important program in college. Many college graduates will end their studies full of knowledge, but oblivious in how to apply it to a competitive business world. However, some college graduates have a plan and are already formulating marketing strategies as we speak. It’s no coincidence that the University of Maryland at College Park offers a bachelor degree program in marketing for students serious about their futures.

A Promising Career from UMD College Park

The Robert H. Smith School of Business offers a major in marketing, specifically in all aspects of the “deal”, from employees to dealers to customers and corporate owners. Much of the training now focuses on world-class competition, since this is undoubtedly where the future lies. In addition, companies are now more focused on value perception, pricing, communication methods, and innovations in distribution. The good news is that students have plenty of career options in which they can pursue upon graduation. A degree in marketing can prepare you for direct sales, advertising, retailing, market research or management. In addition to the basics of marketing, consumer analysis and long-term strategies are also discussed in training.

Educational Curriculum at UMCP

The UMCP curriculum for marketing begins with a consideration of consumer analysis and marketing research. As studies progress, advanced training is provided in policies, customer retention strategies, retailing and logistics. Global marketing and sales management is also covered, not to mention the advent of electronic marketing and e-commerce. As the program concludes complexities of international business and banking are discussed, as are micro and macro economics.

Fellowship opportunities are among the best reasons to join the UMD campus this year. Fellowship programs reward persistent and career-minded students with specialization studies as well as one-on-one training. Students can look forward to many niceties such as alumni group events, guest speakers, corporate partner projects, and the opportunity to work in internships and field projects with working professionals. There are programs in place to help freshmen, sophomores, juniors, and seniors. Relationships among fellow students can be built while in training. Learning business is truly part of the UMD lifestyle and companies usually have full confidence in students from this background.

The Goal of UMD Marketing Program and Your Time to Shine

Remember that the ultimate goal of marketing is to satisfy all parties involved, which means an acute understanding not only of people, but also the way in which business works. Graduates from this training program can move up the ladder rapidly, usually starting off in sales, but ultimately landing a much higher position as a team leader or manager. It’s time to realize your potential and shine not only as a salesperson, but a leader in modern marketing.

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