Education Career Articles

Connect Facebook Connect Twitter Connect Google+ Connect Pinterest Connect Stumbleupon

Career Outlook for Individuals with a Degree in Marketing Management

Career News February 16, 2016

A degree program in Marketing Management is common in many colleges and universities around the country. It also offers the potential to pursue a number of professions as you will see below.

Overview of Marketing Management Degree Programs

In most cases, marketing managers receive their training in technical and community colleges in a form of 2-year associate’s degree. However, most colleges and universities also offer the same training at a bachelor’s or master’s degree level. In addition, students may also become marketing managers by studying business administration, but with a specialization in marketing. Before graduation however, a student in marketing management must undertake an internship program with a recognized business organization.

Career Marketing Manager Sales Manager Market Research Analyst
Education details Associate’s, bachelor’s, or master’s degree Bachelor’s degree Bachelor’s or master’s degree
Additional requirements Internship Internship Internship
Estimated job growth rate 9% 5% 19%
Average salary in 2012 $123,450 $110,660 $61,290

Career Options for those with a Marketing Management Degree

Almost all business organizations anywhere around the world require the services of a marketing manager. In addition, marketing management career options are many and varied, ranging from being a marketing research analyst, a sales promotion manager, or the closely related field of advertising. Pursuing a Bachelor’s degree program in marketing management gives you an edge over other applicants with lower level training. The program also equips students with extensive knowledge on sales and accounting, retailing principles, general business practices, advertising and research.

Marketing Managers

They head marketing departments within an organization. Usually, marketing managers have background training on how to spearhead marketing strategies for a business organization, all with the bottom goal of reaching specific market targets. They work hand in hand with the advertising department and promotional managers in order to efficiently reach out to more customers. They achieve their marketing goals by utilizing advertisements, promotional events and cross marketing activities. Marketing managers can also take part in the pricing of goods or services offered by the company.

The U.S. Bureau of Labor Statistics (BLS) estimate that in 2012, a marketing manager earned an average annual salary of $123,450. On the other hand, jobs for marketing managers are estimated to grow at nine percent up to the year 2022 (BLS).

Sales Managers

Their job is closely related to that of marketing managers. However, sales managers job has more to do with sustaining demand for a company’s goods in the market. They achieve this by utilizing advertisements and promotional campaigns. Unlike marketing management, sales managers try to maintain existing customers by offering coupons or other methods, so they can remain loyal to the brand. According to the BLS, professionals in this field earn an average annual salary of $110,660 with a job growth of five percent in 2012.

Marketing Research Analyst

They collect data concerning consumers’ likes and tastes, buying patterns and trends in the market, so they will know how to market their goods and services in a way that satisfy these consumers. The average annual salary for these professionals in 2012 was $61,290, according to the BLS.

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Earn your Bachelor of Business Administration (BBA) 100% online
  • Learn business and leadership skills through case studies and intensive projects, culminating in a capstone course
  • Program designed to teach students key concepts in accounting, financial services, and marketing
  • South University brings over 115 years of achievement and tradition to a supportive, online classroom
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
1 Program(s) Found
  • Online bachelor's and master's level Business programs are available.
  • Courses are designed to teach practical business solutions, with a career-focused curriculum.
  • Students can study in areas such as business, applied management, and business administration.
  • Experienced professionals equip students with a working knowledge of marketing, financing, accounting, and sales.
  • Students who have graduated high school in or before 2015 are eligible to apply.
  • Online Courses
1 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
2 Program(s) Found
South University , Virginia Beach
  • Program options include Accounting, Business Administration, Leadership, and more.
  • Curriculum focuses on developing leadership, critical thinking, problem-solving, and communication skills.
  • Programmatic accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) at select campuses.
  • Business programs are available at many of the 11 campus locations across the United States.
Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
2 Program(s) Found
  • Non-profit university accredited by WASC Senior Commission
  • Professors with real-world experience and student centered approach
  • Flexible, fully online degree programs responding to the market needs
  • All courses are offered six times a year with clear path to completion and reduced time-to-degree
  • No additional costs for textbooks or other fees
  • Personal support from application to graduation leading to high retention and graduation rates
  • Online Courses
  • Education Connection is a 100% Free College Matching Service used by 50,000 People Daily.
  • Get Matched to the Right Business Administration and Management, Accounting, Healthcare Administration, Marketing and Entrepreneurship Degree Program for YOU.
  • Affordable and Flexible Business Degree Programs from Top Colleges Across the Nation. Both Online And Campus!
  • Just Fill Out a Few Questions and You Can Find Your Perfect Business Degree Program Within Minutes.
  • Start Using our Fast, Free, and Easy Matching Service Right HERE and Right NOW!
  • Online Courses

Searching Searching ...

Matching School Ads
5 Program(s) Found
  • Online bachelor's programs include BBA, Criminal Justice, IT, Healthcare Management, Pscyhology & Public Health
  • Over 115 years of delivering quality education and personalized attention to students
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
2 Program(s) Found
  • Available business concentrations include Accounting, Economics, General Management, Marketing, and Human Resource Management.
  • Ranked among the Best Online MBA and Online Graduate Business Programs in 2016 by U.S. News & World Report.
  • Programmatic accreditation provided by the Accreditation Council for Business Schools and Programs (ACBSP).
  • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
  • Online Courses
1 Program(s) Found
  • Online bachelor's and master's level Business programs are available.
  • Courses are designed to teach practical business solutions, with a career-focused curriculum.
  • Students can study in areas such as business, applied management, and business administration.
  • Experienced professionals equip students with a working knowledge of marketing, financing, accounting, and sales.
  • Students who have graduated high school in or before 2015 are eligible to apply.
  • Online Courses
1 Program(s) Found
  • Named a Best for Vets school by the Military Times in 2014.
  • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
  • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
  • Offers externships and clinical experience that help students prepare for life after they graduate.
  • Has 10 campuses across the mid-Atlantic, plus online degree programs.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits

Login to your account

Can't remember your Password ?

Register for this site!