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Career Outlook for Individuals with a Degree in Marketing Management

Career News February 16, 2016

A degree program in Marketing Management is common in many colleges and universities around the country. It also offers the potential to pursue a number of professions as you will see below.

Overview of Marketing Management Degree Programs

In most cases, marketing managers receive their training in technical and community colleges in a form of 2-year associate’s degree. However, most colleges and universities also offer the same training at a bachelor’s or master’s degree level. In addition, students may also become marketing managers by studying business administration, but with a specialization in marketing. Before graduation however, a student in marketing management must undertake an internship program with a recognized business organization.

Career Marketing Manager Sales Manager Market Research Analyst
Education details Associate’s, bachelor’s, or master’s degree Bachelor’s degree Bachelor’s or master’s degree
Additional requirements Internship Internship Internship
Estimated job growth rate 9% 5% 19%
Average salary in 2012 $123,450 $110,660 $61,290

Career Options for those with a Marketing Management Degree

Almost all business organizations anywhere around the world require the services of a marketing manager. In addition, marketing management career options are many and varied, ranging from being a marketing research analyst, a sales promotion manager, or the closely related field of advertising. Pursuing a Bachelor’s degree program in marketing management gives you an edge over other applicants with lower level training. The program also equips students with extensive knowledge on sales and accounting, retailing principles, general business practices, advertising and research.

Marketing Managers

They head marketing departments within an organization. Usually, marketing managers have background training on how to spearhead marketing strategies for a business organization, all with the bottom goal of reaching specific market targets. They work hand in hand with the advertising department and promotional managers in order to efficiently reach out to more customers. They achieve their marketing goals by utilizing advertisements, promotional events and cross marketing activities. Marketing managers can also take part in the pricing of goods or services offered by the company.

The U.S. Bureau of Labor Statistics (BLS) estimate that in 2012, a marketing manager earned an average annual salary of $123,450. On the other hand, jobs for marketing managers are estimated to grow at nine percent up to the year 2022 (BLS).

Sales Managers

Their job is closely related to that of marketing managers. However, sales managers job has more to do with sustaining demand for a company’s goods in the market. They achieve this by utilizing advertisements and promotional campaigns. Unlike marketing management, sales managers try to maintain existing customers by offering coupons or other methods, so they can remain loyal to the brand. According to the BLS, professionals in this field earn an average annual salary of $110,660 with a job growth of five percent in 2012.

Marketing Research Analyst

They collect data concerning consumers’ likes and tastes, buying patterns and trends in the market, so they will know how to market their goods and services in a way that satisfy these consumers. The average annual salary for these professionals in 2012 was $61,290, according to the BLS.

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Sponsored

Showing schools in your area

4 Program(s) Found
  • Boldly pursue your future in business with an online degree from Post University
  • Degrees at all levels with concentrations in Finance, Marketing, and much more
  • Ranked in the Best Online Bachelors Programs for Veterans by US News & World Report
  • Ranked in the Best Online Bachelor’s Programs by the US News & World Report
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 87% of Liberty University students receive some form of financial aid
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Averett University is a top-ranked, fully-accredited institution that offers students over 30 undergraduate majors, minors and special programs, and 5 master's programs.
  • Accelerated programs designed for convenience: choose from weekly evening courses at one of Averett's Virginia locations or study online and on your own time.
  • Averett University was named one of Virginia’s top colleges for return on investment, and their average scholarship package lowers the cost of attendance further by almost 40%.
  • Averett offers students learning experiences that mirror real-life situations. This means you can put today's lesson to the test during tomorrow’s workday.
  • Averett University's 12:1 student-professor ratio makes your education a collaborative endeavor based on close relationships between students and faculty.
  • Online Courses
1 Program(s) Found
  • Hallmark University has a modern approach to business education. Our students are "hired" on day one to a mock company and live out their education as if on the job.
  • Students also gain valuable work experience having gone through real case studies from Fortune 100 companies.
  • By utilizing compressed, objective-driven courses, you can complete your education in nearly half the time of a similar program at a traditional college or university.
  • Each of our courses are designed to include scenario-based activities. You get to practice what you learn so you're ready for the challenges you will face when you graduate.
  • Our graduates enter the workforce with experience employers desire in addition to a credible degree.
  • Don't settle for learning in large lecture halls. Get the attention needed to succeed.
  • Online Courses

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